Gabriella Ferenczi

Lecturer and Deputy Course Director (BA (Hons) International Fashion Management and Marketing)

Gabriella Ferenczi is an educator with over 15 years of industry experience. Currently serving as a Lecturer in Marketing at Coventry University London, Gabriella brings a wealth of business knowledge to her academic role.

Her teaching portfolio includes modules such as Digital Marketing, Creativity and Brand Communications, and Marketing Communications offered across postgraduate, undergraduate, and MBA courses. As a supervisor, she guides students throughout their dissertation and final-year internship projects.

Gabriella runs three London-based service businesses where she serves as Head of Marketing. She has mentored over twenty Digital Marketing Interns over the past 4 years. She is well-versed in the practical aspects of digital marketing including SEO, content strategy, PPC advertising, and data analytics. She speaks at conferences, hosts podcasts, and is an advocate of transparent marketing practices, recognising that in an industry often associated with manipulation and bad practices, maintaining integrity and transparency is crucial for building trust and fostering long-term relationships with consumers.

Qualifications

Gabriella has an academic background in languages and communications which forms the bedrock of her experience and expertise in marketing communications.

MSc German Linguistics and Literature, Eotvos Lorant University of Arts and Sciences, Budapest, Hungary, 2006
MA Education (Teaching and Learning), Eotvos Lorant University of Arts and Sciences, Budapest, Hungary, 2006

Professional and Industry Memberships

Chartered Marketer at the Chartered Institute of Marketing
Chartered Linguist at the Chartered Institute of Linguists
Associate Fellowship of the HEA

Research and Consultancy

Gabriella Ferenczi's research interests lie in consumer language and psychology, exploring the intricate dynamics that underpin consumer behaviour. Her fascination extends to the intriguing cross-section where language, linguistics, and copywriting converge, and the subtleties of how language choices and communication styles influence consumer decision-making processes.

Gabriella is recognised within the language services industry for her contributions in conferences, webinars, events, podcasts and other publications. In these contexts, she shares insights and practical knowledge with language professionals, aiming to support them in improving their ability to attract the right kind of clients.

Publications and Scholarship Activities

Gabriella Ferenczi's publications include book chapters, case studies and forewords written for the following publications:

Kovacs, G. (2022). Comprehensive Language Coaching Handbook. Pavilion Publishing. Kadar, T. (2021). The USP is You. Francis Cooper Publications.
Hogan-Brun, G. (2021). Why Study Languages? London Publishing Partnership.
Priestley, A. (2018). My Camino Walk #1. Writing Matters Publishing.

Profile photo of Gabriella Ferenczi