Dr Junaid Khan


Email: ae2652@coventry.ac.uk

Dr. Junaid Khan has a doctorate in marketing and extensive teaching experience. Currently, he is working as a lecturer in marketing at Coventry University, and some of his roles include teaching and supervising students specialising in marketing at undergraduate and postgraduate levels. Dr. Khan is leading on two modules: consumer behaviour and market research. Some of his responsibilities include using a range of delivery techniques to inspire and engage students. Dr. Khan has also completed an MSC, MA, MBA, and CIMACert from well-recognised universities in the UK and is is currently studying for a teaching qualification (PGCHE) from the University of London and an MA in Education and Technology from University College London. He is futher holding FHEA status from Advance HE UK. Prior to his academic career, Dr. Khan worked at Exxon Motor UK for 5 years.


  • Doctorate in Business Management: University of the West of Scotland, London, United Kingdom, 2020. Research area: New Luxury Marketin
  • MSc Marketing: Kingston University London, United Kingdom, 2016
  • MA Islamic Banking Finance and Management: University of Gloucestershire, United Kingdom, 2014
  • MBA Human Resource Management: University of Wales, United Kingdom, 2011

Professional and Industry Memberships

  • Fellowship of Higher Education Academy (FHEA)
  • Worldwide Recognised Tutor status - University of London

Research and Consultancy

Dr. Khan is an active researcher in areas like marketing, advertising, branding, luxury branding, and the use of AI in marketing, education, technology, and business. Prior to his academic career, Dr. Khan worked as a consultant manager for Exxon Mobile for 5 years. These skills provided him a broad perspective on ethnography, enhanced research methodology, and passion for student engagement. Dr. Khan is also currently writing a book with the title “I AM A BRAND”, which is exploring the concept of branding, using traditional and modern approaches.

Publications and Scholarship Activities

  • Global Conference by Dr. Philip Kotler (International Research Summit: AVLOKAN 2021,International Research Summit Organizing Committee Center for Management Studies, JAIN (Deemed-to-Be University), Bangalore, India)
  • Khan J. (2020) Establishing the link between management practice, employees’ ability, and workforce productivity A Case of the UK’s Telecom Sector, Annals of Contemporary Developments in Management and HR (ACDMHR) 2 (2)
  • Khan J. (2020), Role of Influencer Marketing in Promoting Financial Products in the Banking Sector of Pakistan, Journal of Marketing and Consumer Research (JMCR), 68(6)
  • Khan J. (2020), The Impact of Branding Strategy in Influencing Brand Equity amongst Youth in Pakistan’s Domestic New Luxury Apparel Industry, British Journal of Marketing Studies (BJMS), 8(4)
  • Khan J. (2020), The Impact of Branding Strategy on Brand Awareness and Purchase Intention: A Literature Review, International Journal of Research Publications (IJRP), 52 (1)
  • Khan J. (2020), The Impact of Effective Relationship Marketing Practices on Organizational Growth in the Medium-Sized Hotel Industry of Pakistan, International Journal of Marketing Research and Innovation (IJMRI), 4 (1)
  • I participated in a seminar as a guest speaker at the University of Derby, UK, on the Equality Act 2010 in the UK Business Industry in 2023.
  • Presented paper “An Empirical Study of the Branding Strategy in Influencing Brand Equity amongst Youth: The Case of Pakistan’s Domestic New Luxury Apparel Industry” in the 3rd International EMI Entrepreneurship Social Sciences Conference, KISBU Cyprus Social Sciences University, Cyprus, 2019.
  • Presented paper “Awareness, Preferences, and Risk Reduction Strategies: A Study of Perceptions of Investors in the Indian Derivates Market with Special Reference to Bangalore City” in the 2nd International Conference of the School of Business, Jadara University, held at Irbid, Jordan, October 2021.
The Queen's Award for Enterprise
University of the year shortlisted
QS Five Star Rating 2023