Sport & Leisure Management degree to launch in September 2020

Sport & Leisure Management degree to launch in September 2020

Geoff Proudlock, Head of Curriculum for Business, Law and Creative Industries at CU Scarborough (centre) with Matt Hewison, Sports Development Manager at Scarborough Borough Council and Rachel Barnes, General Manager at Everyone Active


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New course launching in 2020 to help fill the growing demand for managers in the leisure industry and give graduates an edge in the sector over those with traditional business degrees.

Tuesday 12 November 2019


A new degree aiming to take advantage of North Yorkshire’s vibrant sport and leisure industry is being created by CU Scarborough.

CU Scarborough – part of the Coventry University Group - will be launching its three-year Sport & Leisure Management BA (Hons) course in September 2020.

It has been designed to give students an edge over graduates with traditional business management qualifications, and will also help fill the growing demand for managers in the sector.

This course isn’t about playing sport – it’s about the management side of running sports and leisure facilities.

Unlike a traditional business management course, this course is much more specialised and, as a result, it means graduates are more likely to find employment in the industry.

While students will still learn the basics of business management, by their second year they will be able to choose exactly what aspect of sports and leisure management they would like to focus on.

The sport and leisure sector is really growing in Scarborough and North Yorkshire – places like the new sports village in Scarborough, destinations like Flamingo Land and events like the Tour de Yorkshire show the opportunities are out there.

But employers in the sport and leisure industry are finding it difficult to find well-qualified managers at the lower-to-middle level, and they’re also finding it hard to keep them.

The course will give our students the specific skills they need to break into the industry and make a lasting contribution to North Yorkshire’s economy.

And anyone choosing to study at CU Scarborough will also benefit from our flexible style of education, with several intakes throughout the year and flexible learning designed to fit around work or childcare.

We look forward to welcoming the first students onto the course in September.

Geoff Proudlock, Head of Curriculum for Business, Law and Creative Industries at CU Scarborough

Matt Hewison, Sports Development Manager at Scarborough Borough Council, felt the course was a great way to grow the industry locally.

The development of a sport and leisure management degree at CU Scarborough will help us capitalise on the talents of our local people; allowing those with a passion to work in sport the qualifications they need to impact the sporting community.

Scarborough Borough Council hopes to work alongside CU Scarborough to support the ambitions of our community to enjoy a fulfilling career, and assist us to achieve an increase in active participation.

Matt Hewison, Scarborough Borough Council

We are proud to support CU Scarborough by providing internship opportunities for students on their brand-new Sport & Leisure Management degree.

The degree sounds fantastic and we look forward to welcoming the first students to work with us at Scarborough Sports Village in September 2020.

The sport and leisure industry is currently experiencing a period of growth in the Scarborough and Ryedale area, so students on the course can look forward to a challenging and rewarding career ahead of them.

Rachel Barnes, General Manager at Everyone Active
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