Business Foundation Year
UCAS Code: N210
CU Coventry (Coventry)
1 year full-time
Study level: Foundation Year
This Business Foundation Year course will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. This course creates opportunities for you to develop vital business skills and to put theory, both traditional and contemporary, into practice with real-world scenarios as well as preparing you for study at undergraduate level.
Students who pass the course may progress onto any of the following BA (Hons) degree courses: Business Management and Leadership, Marketing and Public Relations or Tourism and Hospitality Management. Students can also progress on to other business degrees within the University Group.
At CU Coventry, we support our students from year one to employment, with a dedicated, on-site careers team. In addition to proven, traditional methods, students also benefit from invaluable information from experienced entrepreneurs and business professionals.
Why CU Coventry
We offer a style of education which is flexible and designed to fit around your life, allowing you to benefit from a modern, forward-thinking higher education institution, reinforced by the quality and reputation of Coventry University. We aim to provide career-focused courses, wherever possible, coupled with placement opportunities to help prepare you for the world of work. We are dedicated to making higher education accessible and enjoyable to everyone, so we keep our fees low and made it a policy to cover one module at a time, allowing you to become a specialist in each topic before moving onto the next.
What you'll study
This module explores the application of communication in business through a variety of methods. You are required to undertake a range of practical activities such as role plays, in different organisational and cultural settings and examine the relationship between management and workforce. You’ll also conduct thorough research of communications, using analytical theories as well as examining key management communication tools..
Finally, you’ll identify your own, personal learning style, and have an opportunity to develop these skills within a supportive and culturally sensitive environment.
This module aims to provide an overview of the skills required by managers and leaders in business. You’ll explore why having an effective manager is crucial to the success of an organisation, in addition to identifying successful characteristics of a manager and highlighting how they contribute to the development of a cohesive and productive workforce. We also encourage you to develop and refine your own management characteristics, as you look at relevant theories such as motivation, decision-making and problem-solving. You’ll get to practice a range of management activities and learn the competencies required to manage a business effectively.
Marketing for Business
The role of marketing within an organisation is critical to the success of any business. This module develops your understanding of the key principles of marketing and how these contribute to the achievement of business objectives. Marketing is a vibrant, fast-paced and exciting area of business and by the end of this module, you’ll know the role of marketing research, effective planning and the development of a fundamental tool, the marketing mix.
You’ll also exercise your acquired analytical skills and evaluate key, contemporary techniques and their practical applications in a business setting.
In today's highly competitive environment, there is an increasing number of small and medium sized firms that are involved internationally and the trend is expected to continue due to the globalisation of the world economy, markets, and intensified international competition.
Students will explore the growing importance of global business in the 21st century, and consider a range of operational activities and their interdependent roles and impact upon the wider strategy of the organisation wishing to trade internationally. The module will cover the principles of international trade and global business and the challenges faced by organisations, cultural differences, ethics and logistics from the viewpoint of achieving both operational and strategic objectives.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
At CU Coventry, students learn through a variety of modes. The foundation year programme is focused on applied learning geared to high intensity teaching and study throughout the programme, requiring full commitment from students. The delivery of course content is a blend of lectures, tutorials and online mediums.
Unlike traditional institutions, there are no end of year exams. Instead, learning is assessed through coursework and phase tests, which is more reflective of a working environment. You can expect up to 20 hours of learning activities per week, made up of face-to-face teaching, individual and group tutorials, online classes and independent learning.
The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.
Assessment methods vary and include, practical class and project performance, written practical reports, project thesis, oral presentations, tutorial tasks and assessments which take place at the end of each six-week block.
- Interactive Assessments
On completion, you will be able to:
- Demonstrate understanding and knowledge of the theoretical, analytical and practical aspects of policies and strategies in business organisations.
- Develop appropriate research and analysis techniques, alongside the ability to undertake reliable market research activities.
- Showcase an understanding of the principles of management of organisations and resources, along with comprehension of global, national and local contexts.
- Apply appropriate presentation and evaluation tools to establish the significance of research data produced.
Typical offer for 2022 entry.
40 UCAS tariff points. All Foundation courses require 5 GCSEs at A-C including Maths and English, and at least one A2 level or a BTEC equivalent qualification.
If you don’t fulfil the entry criteria your application may be considered on an individual basis, taking into account any work experience, other qualifications and/or any training you have completed. Speak to one of our advisers today to find out how we can help you.
Typical offer for 2022 entry.
40 UCAS tariff points. All Foundation courses require 5 GCSEs at 9-4 including Maths and English, and at least one A2 level or a BTEC equivalent qualification.
If you don’t fulfil the entry criteria your application may be considered on an individual basis, taking in to account any work experience, other qualifications and/or any training you have completed. Speak to one of our advisers today to find out how we can help you.
Alternatively, visit our International hub for further advice and guidance on how to apply and travelling to and living in the UK.
English language requirements
- IELTS: 6.0
If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
We pride ourselves on offering competitive tuition fees which we review on an annual basis. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.
|Student||Full time||Part time|
|UK||£6,800 per year||Not available|
|International||£15,300 per year||Not available|
Located on our Mile Lane campus, you will have access to our Library & Learning Services (LLS), fully equipped seminar rooms and impressive IT suites.
Plus, you can take advantage of reading rights in Coventry University’s Lanchester Library, make use of sport centre facilities and receive full membership to Coventry University Students’ Union (CUSU).
Careers and opportunities
If you successfully pass your Foundation Year, you will be guaranteed a place on an Honours Degree course at CU Coventry, subject to meeting specific entrance criteria.
The strength of the course lies in preparing students, who are currently unwilling or unable to follow the more traditional route into the business profession, for progression on to a related degree course within CU or at other institutions.
However, the course is not solely intended for students who wish to pursue a career in business. The knowledge and skills acquired after completing the course are readily transferable onto a range of degree courses, such as:
How to apply
Full-time UK undergraduate students apply through UCAS. Otherwise, you will need to apply to CU directly. Read our application pages to find out your next steps to apply.
If you'd like further support or more information about your course get in touch with us today.
International students should apply directly to CU directly. Read our application pages to find out your next steps to apply.How to apply
If you'd like further support or more information about your course get in touch with us today.
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the CU Group. A copy of the 2022/23 contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the CU Group will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at CU Coventry.
The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
Many of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the CU Group maintaining the same high standards of course delivery.
Facilities mentioned on this page may not be relevant for every course. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Placements and study abroad opportunities
Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to), equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas.