International Fashion Management and Marketing top up BA (Hons) 2019/20 entry

• Exposure to a fashion studio equipped with Apple Mac computers boasting the latest design software and dedicated work spaces
• Learn from a talented and dynamic teaching team with expertise in design, production, retail and digital communications across bespoke, high street and luxury fashion
• Benefit from regular guest lectures and field trips. Recent guest speakers have included Stylists, Researchers, Fashion Journalists and Product Developers from SME’s (high street and luxury). Recent international field trips have included Paris and Copenhagen.
• Study in the heart of the City of London; the location offers a fantastic opportunity to explore the world of fashion, from up-and-coming designers and their pop-up shops, to global trend laboratories and the home of some of the leading names of the high street and luxury fashion brands in the world

We’ve designed a course which is as professional and practical as possible, taught by tutors with solid industry backgrounds and engaging as much as possible with the industry itself.

Fashion is ‘out there’, not ‘in here’. That’s why, in addition to your time in seminars and lectures, you’ll do a lot of learning beyond the classroom. Working independently or with your fellow students, you’ll learn to treat every exposure to fashion as an opportunity for critical analysis which can inform your work.

You’ll be encouraged to pursue self-directed learning by exploring the streets, markets and stores around you, conducting store observations to develop your research and critical-thinking skills. You’ll be encouraged to go out and examine how fashion is marketed according to its context; for example, in urban and rural settings.

With so much on offer around you, you’ll make the most of London’s museums, exhibitions and special collections, both contemporary and historical. You could visits events such as London Fashion Week; Pure London (Britain’s leading fashion-buying event for businesses), and/ or Première Vision Paris (the global event for fashion professionals). We’ll also organise visits to designer ateliers and marketing/ trend forecasting agencies, and beyond London to places like the Fashion and Style Gallery, Brighton.

Your tutors will use their personal contacts to develop internship opportunities and to bring in guest speakers, clients for live projects, and speed networking events. You’ll work with employers on buying and merchandising projects, and develop your expertise in digital media to research global trends and create brand campaigns. Past students have met with fashion stylists, product designers and developers, fabric researchers, photographers, and a co-ordinator of London Fashion Week.

We’re committed to providing an experience which closely mirrors real business life, so you’ll be assessed purely through coursework relevant to the fashion industry. That’s why there are no exams and no essays (other than your final-year dissertation or report). Instead, you’ll produce a range of individual and group-based project work and presentations, just as you would in industry.

This will include developing digital media from brand strategies, creative projects, experiential and digital campaigns, blogs, apps and website designs. You’ll have the opportunity to work on client-briefed projects, and you’ll produce business reports and presentations including standard management reports and pitches to industry professionals.