Overview
This course is ideal if you want to top up to an honours degree in international fashion management and marketing. Perhaps you already hold a BTEC, HND or foundation degree, but you need a full bachelor’s in order to accelerate your career. Alternatively, you may want to move into this industry for the first time.
Graduating from this course will open up a wide range of career opportunities in fashion: an industry, which continues to thrive around the world. Accomplished graduates are always in high demand, and this highly practical course will prepare you for a wide range of management and leadership positions.
You will have opportunities for international travel, to meet a range of employers and leading professional associations. Situated in London, one of the four major fashion capitals of the world you will be studying surrounded by the worlds’ most iconic brands, shopping districts, exhibitions and shows.
Top-up programmes allow entry to the final year of a BA degree programme for students who already hold a Level 5 qualification in a related field who have a sound background of study and knowledge.
Why Coventry University London?
We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.
Global ready
An international outlook, with global opportunitiesEmployability
Career-ready graduates, with the skills to succeedStudent experience
All the support you need, in a top student cityHeart of the City
Minutes from the Bank of England and Stock Exchange
Course information
Coventry University London offers a dynamic, future-forward and globally astute BA (Hons) International Fashion Management and Marketing Top-up course. The curriculum is designed with a specific focus on fashion and business in an international context. The course will provide students with the opportunity to draw together previous studies and experience in order to develop their knowledge, understanding, critical-thinking and problem-solving in areas required by modern, international fashion business organisations. In addition, it will also enable students to improve their fashion communication and applied skills, industry language and terminologies, interpersonal and life-long, key transferable skills.
This course allows entry to a BA (Hons) FHEQ Level 6, for UK and International students who have a sound general business background of study and knowledge. It will allow students to undertake more in-depth study of particular areas of international fashion management and marketing interest dependent on previous study and knowledge. As a result, this will help to prepare them for a career in international business and management, and more specifically within fashion contexts. In addition, students will have access to a diverse set of technological tools and resources to enable them to enhance abilities in communication, and the co-creation, dissemination, storage and management of information.
Course Specification
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Modules
Coventry University is ranked 15th in the UK Guardian University Guide 2020
In more detail...
The course makes use of London as an inspirational fashion city with field trips to museums and galleries such as the world famous Victoria and Albert museum and the Fashion and Textiles museum in addition to observational research in a range of market segments and product categories. In addition, the course will undertake extended field trips to European and/or international destinations in line with the course and module outcomes.
Top-up programmes allow entry to the final year of a BA degree programme for students who already hold a Level 5 qualification in a related field who have a sound background of study and knowledge.
- Exposure to a fashion studio equipped with Apple Mac computers boasting the latest design software and dedicated work spaces
- Learn from a talented and dynamic teaching team with expertise in design, production, retail and digital communications across bespoke, high street and luxury fashion
- Benefit from regular guest lectures and field trips. Recent guest speakers have included Stylists, Researchers, Fashion Journalists and Product Developers from SME’s (high street and luxury). Recent international field trips have included Paris and Copenhagen.
- Study in the heart of the City of London; the location offers a fantastic opportunity to explore the world of fashion, from up-and-coming designers and their pop-up shops, to global trend laboratories and the home of some of the leading names of the high street and luxury fashion brands in the world
Your main study themes are:
- Internationalisation – Deepen your understanding of the local-yet-global nature of fashion, and how to manage key globalisation issues such as the supply chain, ethics and sustainability.
- Innovation – Explore the extent to which fashion is about ‘the new’, against a backdrop of changing technologies, materials and consumers trends, and how to keep a fashion brand relevant.
- Brand – Understand key principles of brands and how they engage with both businesses and consumers. Consider how to manage brands for long-term success within the context of short-term trends.
- Strategy – Learn to take a strategic and sustainable approach to business: fashion concepts need the investment of time, skill and capital to transform them into enduring business successes.
We’ve designed a course which is as professional and practical as possible, taught by tutors with solid industry backgrounds and engaging as much as possible with the industry itself.
Fashion is ‘out there’, not ‘in here’. That’s why, in addition to your time in seminars and lectures, you’ll do a lot of learning beyond the classroom. Working independently or with your fellow students, you’ll learn to treat every exposure to fashion as an opportunity for critical analysis which can inform your work.
You’ll be encouraged to pursue self-directed learning by exploring the streets, markets and stores around you, conducting store observations to develop your research and critical-thinking skills. You’ll be encouraged to go out and examine how fashion is marketed according to its context; for example, in urban and rural settings.
With so much on offer around you, you’ll make the most of London’s museums, exhibitions and special collections, both contemporary and historical. You could visits events such as London Fashion Week; Pure London (Britain’s leading fashion-buying event for businesses), and/ or Première Vision Paris (the global event for fashion professionals). We’ll also organise visits to designer ateliers and marketing/ trend forecasting agencies, and beyond London to places like the Fashion and Style Gallery, Brighton.
Your tutors will use their personal contacts to develop internship opportunities and to bring in guest speakers, clients for live projects, and speed networking events. You’ll work with employers on buying and merchandising projects, and develop your expertise in digital media to research global trends and create brand campaigns. Past students have met with fashion stylists, product designers and developers, fabric researchers, photographers, and a co-ordinator of London Fashion Week.
Teaching methods may include, lectures, seminars, textbooks, workshops, debates, case studies, consultancy projects, simulations, business plans and online collaborations.
This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods may include formal examinations, coursework, tests, essays, practical or project work, group work, presentations, etc.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
On successful completion, you should be able to:
- Demonstrate understanding of the complex nature of strategic decision-making across international fashion business and organisations.
- Apply knowledge and understanding of the holistic nature of fashion within online and offline business, retail and consumer processes and practices.
- Identify and apply a range of relevant business concepts and opportunities to contexts and markets sectors within international fashion management and marketing.
- Contextualise historical, cultural and commercial aspects of the global fashion industries in order to identify key drivers of change and growth.
- Identify, discuss and apply principles and practices in relation to marketing and management theories appropriate to the field of fashion.
- Critically interpret and apply appropriate business marketing and management concepts, models or techniques to problems particularly within an international fashion context.
- Research, design and synthesis conceptual, theoretical and practical solutions to complex problems within fashion business frameworks.
- Synthesise and critically evaluate commercial, academic and cultural thinking and practices within a range of management, marketing and business environments.
- Identify, critically assess and exercise diagnostic skills within decision making processes that address unfamiliar situations within organisations on global scales.
- Demonstrate a developed ability to communicate and conduct business using terminology and language appropriate to management, marketing and global fashion cultures and contexts.
- Reflect critically and constructively on own performance, implementing where necessary effective solutions and strategies in relation to career aspirations and development.
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In a typical week, you will have up to 12 contact hours, with a mix of lectures, seminars and workshops.
Entry Requirements
Unconditional offers
We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.
Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.
Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.
We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).
An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.
We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.
No, the unconditional offer is only available to those who will take up their place in 2019.
Career prospects
Graduates from this programme can expect to find themselves in a strong position to be able to offer a prospective employer not only a relevant international fashion management and marketing degree, but also the added experience of having studied and worked in one of the most important global fashion capitals of the world.
97%
of students in work or further study six months after they left university
DLHE 2015/16
