International Fashion Management and Marketing top up BA (Hons) 2019/20 entry

Clearing 2019

Clearing places available on this course

We have limited places available on this course through Clearing.

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If a topic is especially difficult, it is never a problem getting extra help from the tutors – they really take their time explaining the content and making sure you understand it.

Iga, International Finance and Accounting BA (Hons)

Course code:


Study options:

1 year full-time
2 years part-time (UK/EU only)


Coventry University London


September 2019



Get in touch

Coventry University London

+44 (0) 20 7247 3666


This course is ideal if you want to top up to an honours degree in international fashion management and marketing. Perhaps you already hold a BTEC, HND or foundation degree, but you need a full bachelor’s in order to accelerate your career. Alternatively, you may want to move into this industry for the first time.

Graduating from this course will open up a wide range of career opportunities in fashion: an industry, which continues to thrive around the world. Accomplished graduates are always in high demand, and this highly practical course will prepare you for a wide range of management and leadership positions.

You will have opportunities for international travel, to meet a range of employers and leading professional associations. Situated in London, one of the four major fashion capitals of the world you will be studying surrounded by the worlds’ most iconic brands, shopping districts, exhibitions and shows.

Top-up programmes allow entry to the final year of a BA degree programme for students who already hold a Level 5 qualification in a related field who have a sound background of study and knowledge.

Why Coventry University London?

We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.

Global ready

An international outlook, with global opportunities


Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Heart of the City

Minutes from the Bank of England and Stock Exchange

Your course in pictures

Course information

Coventry University London offers a dynamic, future-forward and globally astute BA (Hons) International Fashion Management and Marketing Top-up course. The curriculum is designed with a specific focus on fashion and business in an international context. The course will provide students with the opportunity to draw together previous studies and experience in order to develop their knowledge, understanding, critical-thinking and problem-solving in areas required by modern, international fashion business organisations. In addition, it will also enable students to improve their fashion communication and applied skills, industry language and terminologies, interpersonal and life-long, key transferable skills.

This course allows entry to a BA (Hons) FHEQ Level 6, for UK and International students who have a sound general business background of study and knowledge. It will allow students to undertake more in-depth study of particular areas of international fashion management and marketing interest dependent on previous study and knowledge. As a result, this will help to prepare them for a career in international business and management, and more specifically within fashion contexts. In addition, students will have access to a diverse set of technological tools and resources to enable them to enhance abilities in communication, and the co-creation, dissemination, storage and management of information.

Course Specification
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  • International Strategic Brand Marketing

    A brand always exists by default – but how can you harness and manage it, internationally, to create and sustain success?

  • Directed Fashion Research

    Research skills will serve you throughout your career, so this module embeds research principles into your approach to work.

  • Fashion Management and Operations

    Develop your understanding of the various business models, structures, management styles and major trends affecting the fashion industry.

  • Creative Industries Live Project

    Your chance to undertake a project which interests you – explore charity-shop fashion; start a pop-up; host an event. You choose!

  • Professional Practice Portfolio

    A fantastic opportunity to curate your work to date and present it to an industry panel for constructive feedback and tips.

  • Final Major Project Options

    Choose Pathway A, an internship with a business (involving research and a management report) or Pathway B, a dissertation.


Coventry University is ranked 15th in the UK Guardian University Guide 2020

In more detail...

  • Exposure to a fashion studio equipped with Apple Mac computers boasting the latest design software and dedicated work spaces
  • Learn from a talented and dynamic teaching team with expertise in design, production, retail and digital communications across bespoke, high street and luxury fashion
  • Benefit from regular guest lectures and field trips. Recent guest speakers have included Stylists, Researchers, Fashion Journalists and Product Developers from SME’s (high street and luxury). Recent international field trips have included Paris and Copenhagen.
  • Study in the heart of the City of London; the location offers a fantastic opportunity to explore the world of fashion, from up-and-coming designers and their pop-up shops, to global trend laboratories and the home of some of the leading names of the high street and luxury fashion brands in the world

Your main study themes are:

  • Internationalisation – Deepen your understanding of the local-yet-global nature of fashion, and how to manage key globalisation issues such as the supply chain, ethics and sustainability.
  • Innovation – Explore the extent to which fashion is about ‘the new’, against a backdrop of changing technologies, materials and consumers trends, and how to keep a fashion brand relevant.
  • Brand – Understand key principles of brands and how they engage with both businesses and consumers. Consider how to manage brands for long-term success within the context of short-term trends.
  • Strategy – Learn to take a strategic and sustainable approach to business: fashion concepts need the investment of time, skill and capital to transform them into enduring business successes. 

We’ve designed a course which is as professional and practical as possible, taught by tutors with solid industry backgrounds and engaging as much as possible with the industry itself.

Fashion is ‘out there’, not ‘in here’. That’s why, in addition to your time in seminars and lectures, you’ll do a lot of learning beyond the classroom. Working independently or with your fellow students, you’ll learn to treat every exposure to fashion as an opportunity for critical analysis which can inform your work.

You’ll be encouraged to pursue self-directed learning by exploring the streets, markets and stores around you, conducting store observations to develop your research and critical-thinking skills. You’ll be encouraged to go out and examine how fashion is marketed according to its context; for example, in urban and rural settings.

With so much on offer around you, you’ll make the most of London’s museums, exhibitions and special collections, both contemporary and historical. You could visits events such as London Fashion Week; Pure London (Britain’s leading fashion-buying event for businesses), and/ or Première Vision Paris (the global event for fashion professionals). We’ll also organise visits to designer ateliers and marketing/ trend forecasting agencies, and beyond London to places like the Fashion and Style Gallery, Brighton.

Your tutors will use their personal contacts to develop internship opportunities and to bring in guest speakers, clients for live projects, and speed networking events. You’ll work with employers on buying and merchandising projects, and develop your expertise in digital media to research global trends and create brand campaigns. Past students have met with fashion stylists, product designers and developers, fabric researchers, photographers, and a co-ordinator of London Fashion Week.

Teaching methods may include, lectures, seminars, textbooks, workshops, debates, case studies, consultancy projects, simulations, business plans and online collaborations.

This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods may include formal examinations, coursework, tests, essays, practical or project work, group work, presentations, etc.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion, you should be able to:

  • Demonstrate understanding of the complex nature of strategic decision-making across international fashion business and organisations.
  • Apply knowledge and understanding of the holistic nature of fashion within online and offline business, retail and consumer processes and practices.
  • Identify and apply a range of relevant business concepts and opportunities to contexts and markets sectors within international fashion management and marketing.
  • Contextualise historical, cultural and commercial aspects of the global fashion industries in order to identify key drivers of change and growth.
  • Identify, discuss and apply principles and practices in relation to marketing and management theories appropriate to the field of fashion.
  • Critically interpret and apply appropriate business marketing and management concepts, models or techniques to problems particularly within an international fashion context.
  • Research, design and synthesis conceptual, theoretical and practical solutions to complex problems within fashion business frameworks.
  • Synthesise and critically evaluate commercial, academic and cultural thinking and practices within a range of management, marketing and business environments.
  • Identify, critically assess and exercise diagnostic skills within decision making processes that address unfamiliar situations within organisations on global scales.
  • Demonstrate a developed ability to communicate and conduct business using terminology and language appropriate to management, marketing and global fashion cultures and contexts.
  • Reflect critically and constructively on own performance, implementing where necessary effective solutions and strategies in relation to career aspirations and development.

In a typical week, you will have up to 12 contact hours, with a mix of lectures, seminars and workshops.



September 2019

£9,250 (per year)


If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.



September 2019

£9,250 (per year)


If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.



September 2019

£12,924 (per year)


If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Career prospects

Graduates from this programme can expect to find themselves in a strong position to be able to offer a prospective employer not only a relevant international fashion management and marketing degree, but also the added experience of having studied and worked in one of the most important global fashion capitals of the world.


of students in work or further study six months after they left university

DLHE 2015/16

Coventry University ranked 15 in the UK
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
QS Five Star Rating 2019
Coventry City of Culture 2021