Lavinia Rusu and Ashfakur Rahman's story

Lavinia Rusu and Ashfakur Rahman

BA (Hons) Global Business Management 2012-2015

Lavinia Rusu and Ashfakur Rahman joined Coventry University London in 2012 to study for their BA in Global Business Management. After graduating in 2015, they set up award-winning sustainable fashion company ADKN. Lavinia and Ashfakur are a great example of the many success stories of Coventry University London and they have shared their thoughts about their time studying at the campus in the heart of the capital’s financial centre and how it has shaped their careers.

Lavinia and Ash

Lavinia said: “Coventry University has always been a prestigious name and one of the top universities in the UK for studying business, so when discovering the new London campus in the heart of the city, it was clear to both of us that we wanted to study there. The curriculum was very versatile, covered several business areas and we felt all necessary skills would be achieved to ensure success in our future careers.

“We both truly enjoyed the atmosphere that being in the City of London brought to our experience. It felt as if we were going into work as professionals from day one. It definitely helped put us in the correct business mind-set and offered inspiration and daily motivation to succeed. You never knew what great business mind you would rub shoulders with on the tube, or who you would walk past on the street. You could feel yourself becoming one with the city.

“One thing that stood out the most in terms of the curriculum for both of us was the plenitude of practical activities. We liked that Coventry University London focused a lot more on putting theory into practice rather than the old-school testing methods such as all exams and theory but no practical assessment.

“I pursued a marketing degree as my specialisation, but I am so grateful to have an accounting and HR management understanding as well, as a result of the modules of my BA.”

Ashfakur said: “I always found what I learnt about economics and organisational behaviour to be very useful in setting up ADKN, as they helped me better understand demand and supply, scarcity of goods, identifying niche developing markets as well as the structure the company needed for success.

“We enjoyed all of our group projects and the fact the teachers were industry experts, always open to help, share their knowledge and experience and discuss any queries. Our favourite moment of our time at Coventry University London was being approached by one of our tutors in our third year, who just couldn’t wait to share our mark on our entrepreneurship project with us. Obtaining a high mark on a project we so thoroughly enjoyed was invigorating and we felt so proud of our accomplishment together. That was the moment we realised the strengths we had as a team and we decided to establish a business together - ADKN.

“Being exposed to such a multicultural environment helped us better understand different consumer mind-sets and saw our products and marketing campaigns reach success with correct market understanding. The understanding of a vast conglomeration of cultures further helped us achieve our goals towards a fashion business with an ethical and diverse work environment.

“Our time at Coventry University London wasn’t always smooth sailing, we had difficult projects and stressful deadlines but we were always surrounded by bright minds both in our tutors and fellow students, who always helped us see it through. The fun and fond memories outweigh the expected student life hurdles. We had knit such a tight community within our group and we’re happy to say we’re still in touch with our colleagues to this day! We particularly remember and reminisce about our trip to Germany for an experience exchange as a defining point of our strong bonds, when one of our colleagues got separated from the group in Frankfurt. We worked as a team and abandoned our individual plans to track him down, only to find him in the train station. Biggest group project - we still laugh about that adventure!”

And what advice would Lavinia and Ashfakur give to any prospective Coventry University London students?

Don’t hesitate! They say the three years they spent there were defining for their future self-development and career paths. Pointing out it’s very important to make sure you choose a university which resonates with your goals and ambitions, they believe if that is the business world, then prospective students should look no further than Coventry University London, where they will be in the right place in the heart of the city, with the right industry experts who will guide you every step of the way towards personal and professional development.

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