Event Management BA | 2018/19
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Event Management BA (Hons) 2018/19 entry

Course code:

FBLU015

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

September 2018

 

Fees:

2018/19 Fees - TBC* (2017/18 Fees - £11,927)

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:


+44 (0) 24 7765 2152


Overview

It takes refined organisational skills to pull off a large event and an Event Management degree can help you succeed in this major industry.

From sporting championships to music festivals, conferences and corporate events to wedding planning and charity fundraisers, the events industry is big business. It contributes almost £40 billion to the UK’s economy, accounting for 35% of the UK’s visitor economy. 

Events play a critical role in entertainment, cultural appreciation, tourism, destination marketing, civic or national pride and community cohesion. As members of the Association of Event Management Education (AEME) and EuroCHRIE, the Tourism and Hospitality Educators, we follow industry trends closely to ensure your skills and knowledge match employer needs. You’ll undertake multiple industry visits and field trips, at home and abroad, as well as hands-on experience of managing real-life events. 

If you have a passion for events and want to become an event manager, our course will help you realise your ambition – 100% of our 2014/15 graduates were in work or further study after six months (DHLE 2014/15).

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

Association of Event Management Education (AEME)

We are members of the Association of Event Management Education (AEME), which leads the development of event management education. Additional costs may apply. Please check with the membership body for details.


European Foundation for Management Development (EFMD)

As a mark of our quality and international perspective, Coventry Business School is an active member of the European Foundation for Management Development (EFMD).


Chartered Association of Business Schools (CABS)

We are a member of the Chartered Association of Business Schools (CABS), as well as being signatories to the United Nations Principles for Responsible Management Education (UN PRME) initiative. Our experiences and involvement with these organisations will enhance the quality of your educational experience.

What our alumni say

The Event Management course provided a gateway to my chosen field of work. It did this through an ‘anything is possible’ attitude along with the support needed to succeed. In my third year on the course, I opted to study in Spain at the University of Valencia as part of the Erasmus scheme. The experience of living and studying in a foreign country not only provided me with an international perspective of event management, but also increased my level of fluency in Spanish.”

Jessica Dimaro, BA (Hons) Event Management, graduated with a first in 2014, now Event and Marketing Executive at Ingram Micro

Course information

This dynamic course is designed to prepare you for the fast-paced and exciting events industry with a focus on practical application throughout the course, through industry or voluntary placements. You’ll also have the chance to run your own event in aid of charity.

We combine the study of events with management theory, providing a broad-based business education in the context of the sport and event industry. You’ll learn how to apply business principles, such financial management, marking theory and strategic management to the solution of sport and event management problems. You’ll also study the concepts, characteristics and operations of events and festivals, particularly from a commercial perspective. 

We offer a broad range of event-centred modules, for example, in areas such as facilities management, the entertainment industries, how to manage a live event and international event management. You will have opportunities to gain hands-on experience volunteering to support the organisation and smooth running of conferences in Europe and overseas. Past students have also undertaken work experience at FIFA, the Wasps, Ricoh Arena and Twickenham as social media assistants or helping with event operations.

97%

of our students are satisfied with the quality of the course

NSS, 2016

Course Specification
Download PDF (365Kb)

Modules

Overview

Modules

  • Academic and Professional Skills

  • Introduction to the Event Industry

  • Marketing in Events

  • Management and Leadership in Sport and Events

  • Managing People in the Sport and Event Industry

  • The Sport and Event Business Environment

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

Modules

  • Corporate Events

  • Media and Entertainment Law

  • CSR in Sport and Events

  • Developing a Professional Identity

  • Research Methods

  • Live Event Management

  • Sport and Event Tourism

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

Following your second year, you will have an option to apply for a one-year professional work placement or study abroad in a partner institution.

Modules

  • Professional Experience Sandwich Year

  • Study Abroad

Overview

In your final year, you will conduct an in-depth piece of research for your dissertation; the choice of subject matter is yours and may reflect your career aspirations or personal interests.

Past students have considered a diverse range of events-related topics, from how to manage the threat of terrorism at mega events and encourage destination weddings in the UK to an investigation into the effect of social media and celebrity endorsement on festival branding, the commercialisation of religious festivals, such as Christmas and Ramadan, and the impact of culture on video game events.

Modules

  • Strategic Management in Sport and Events

  • Managing Your Career

  • International Event Management

  • Event Design

  • Project

    1 from the following:

    • Sport and Event Research Project
    • Sport and Event Consultancy Project
  • Sport and Event Entrepreneurship

  • Cultural and Special Events

  • Venue Operations Management

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

In more detail...

  • High levels of student satisfaction of 97% overall in the National Student Survey (NSS) 2016.
  • Collaboration with the Students’ Union to promote and manage events on behalf of its many clubs and societies.
  • Links with local, national and international event management companies, such as Eventsforce, Fargo and N200, providing opportunities for direct work experience, both paid and voluntary.
  • Membership of the Association of Event Management Education (AEME), Chartered Association of Business Schools (CABS), European Foundation for Management Development (EFMD) and EuroCHRIE – the Tourism and Hospitality Educators.
  • Access to a range of industry visits and fieldtrips, which has previously included visits to well-known event venues and talks from events professionals at the Echo Arena, Cavern Club and St. Georges Hall in Liverpool, and Aviva Stadium and Croke Park in Dublin.
  • Experienced teaching staff, with mix of academic and industry experience, including staff who have worked as operations managers in conference venues and luxury hotels, sports marketing companies and managing sport venues, as well as a committee member of the Association of Event Management Education (AEME).

Opportunities for work placements with local, national and international event management companies including Eventsforce, Fargo and N200.

Our main study themes are:

  • Live Event Management: You will undertake real project management and event management experiences, focusing on group work, planning and execution of an innovative, creative or cultural event, as well as closure and evaluation of the project. You will put your event management knowledge and skills into action, taking appropriate decisions when choosing a viable event to execute, selecting an appropriate venue and promoting the event.
  • Event Business Management: We cover the core principles and practices of management, but in the context of organising events. You gain a solid understanding of strategy, human resource management (HRM), economics and finance, all critically important when managing professional events.
  • Event Marketing: Covers the principles of event marketing and specifically the application of service sector marketing to the event industry. You will gain an appreciation of the importance of customer satisfaction as a key feature of the marketing process, as well as critical success factors for success, such as market segmentation, the marketing mix and promotional strategies.

This course is available on a three-year full-time basis or a four-year sandwich basis, where between Years Two and Three there is one year of work experience or study abroad at a partner Institution. 

You can choose to undertake your placement year should in a sport, event, or hospitality related position in a private, public or charitable organisation. Placements have varied from conference and banqueting venues to entertainment complexes and music stadiums, like SkyDome and the Ricoh Arena.

We will often discuss current issues in event management and regularly invite people currently working in the events industry to share their experiences and views. Recent guest speakers have included luxury wedding planners and event designers, health and safety experts responsible for festivals, professionals from the Royal Opera House, National Events and Intelligence Unit, Pandora Events and Eventsforce. This also enables you to build your professional networks with a view to future placements or employment. 

In your final year, you will be required to write a dissertation, which you’ll present to the rest of the year. This can be tailored to your interests and ideally the area of event management you wish to work in. Past dissertation topics have included the implications of culture within international event businesses and an assessment of the economic impact of mega events and whether they benefit host communities.

Your academic personal tutor (APT) will review and discuss your progress with you and will be available for advice throughout your time on the course. 

Teaching methods include: lectures and workshops, typically breaking off into smaller seminar groups to discuss and debate a particular theme or subject area.

Meet our staff

Jennie Randall

Jennie Randall is the course director for Event Management BA.

Read full profile

The learning outcomes of modules, assessments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade. You need to achieve above 40% to pass; anything above 70% is classified as ‘outstanding’.

On average, you will undertake one exam each semester. The rest of your coursework assessment focuses on developing the transferrable skills you can later use in work, such as business plans, reports, presentations, blogs, videos and assessment centres. Assessments feature a mixture of group and individual work, important to develop teamwork and leadership experience.

An estimated percentage breakdown of your final grade assessment is as follows:

  • Formal examinations: 18%
  • Written report: 30%
  • Presentation: 15%
  • Academic poster: 6%
  • Other: 30%

In order to qualify for the award of Bachelor of Arts, a student must satisfy the University requirements of 360 credits. A student who does not wish to progress to a subsequent year of study may apply for an intermediate award of Diploma of Higher Education if they pass a minimum of 240 credits. A Certificate of Higher Education may be awarded to a student with minimum of 120 credits.

30% assessed by written report

On successful completion, you should be equipped with the skills to:

  • Demonstrate knowledge and understanding of the holistic nature of a business organisation and how to apply business principles associated with the operational and strategic management of financial, marketing, human and physical resources to sports facilities and/or events.
  • Analyse and produce event management solutions to appropriate business decisions.Students will be required to plan and deliver a live event in year two of their studies.

95%

of our graduates are in work or further study six months after the course

DHLE 2014/15

In a typical teaching week, you will have up to 15 ‘contact’ hours of teaching. This generally breaks down as:

  • Personal tutorial/small group teaching: 3 hours of industry contact, field visits, personal mentoring and surgery hours on average each week.
  • Medium group teaching: 6 hours of seminars and workshops each week.
  • Large group teaching: 6 hours of lectures each week.

In addition, you will be expected to undertake a further 22 hours of self-directed studying and revising in your own time, including some guided study using handouts and online activities

The events sector is worth over £19 billion each year in venue and destination direct spend, according to the UK Conference and Meeting Survey 2016 (UKCAMS), now in its 23rd year. It offers opportunities for exciting careers throughout the world – whether you are based in a company overseas or simply organising an event for international audiences.

We fully appreciate that our students need a global outlook and throughout the course you will be exposed to the events industry in different countries and cultures. We have a number of global partners focusing on the events industry in the United States, Brazil, Russia, Europe, Dubai, Qatar, China and Australia. These links open up exciting opportunities for volunteering abroad; the British Council has taken students to conferences in Dubai, Miami and Cape Town in recent years, while other students have visited Qatar, Berlin and Washington DC to provide support at high profile conferences. 

We are looking to develop Online International Learning (OIL) projects, where you will work with international students on projects together. In the past, students have worked alongside EU students as part of a week-long case study in Groningen (Holland).

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2015/16, we were able to provide a total of 2101 experiences abroad that lasted at least five days, 76% of which were our own organised trips for undergraduates and 23% from postgraduate travel.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA)


2,101

Student experiences

The number of student trips abroad for at least 5 days in 2015/16



16,000

and counting

The number of students we’ve helped travel internationally so far


21

global programmes

As well as trips, we offer other opportunities like language courses

What our alumni say

Excelling at University is down to the attitude you have, but my personal success would not have been possible without the support from my lecturers. With a really strong support network, there really is someone willing to help you 24/7. The staff are incredibly supportive of those who wish to take on voluntary events-based work.

I often travelled down to London at the weekend to work on various types events. The hardworking attitude you have is reflected by even more opportunities such as working for the British Council at their international ‘Going Global’ conferences (I went to Dubai!). I was offered a job a week after my last exam and am now an event manager at The Royal Opera House. I organise the catering for gala dinners, private receptions, the Wimbledon Champions dinner, GQ Man of the Year and even the BAFTA Awards just to name a few.”

Zoe Dickinson, BA (Hons) Event Management, graduated with a first in 2013, now Event Manager at The Royal Opera House.

Entry Requirements

University Course Code: FBLU015
A Level BTEC IB Diploma GCSE requirement
BBC
DMM 29 points 5 GCSEs at grade A*–C including English, Mathematics, or specified equivalents

A-Levels

A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer for certain courses, but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

The Access Diploma to include 30 Level 3 credits at Merit. Plus GCSE English Language at grade C and GCSE Mathematics at grade B, or specified equivalents.

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diplomas

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements. The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2017.

What our alumni say

Coventry University’s Event Management degree course has given me phenomenal opportunities both nationally and internationally. These opportunities are what I like best about the course, and sets it apart from other institutions. With many professional connections, there are always fantastic opportunities being offered to students to enable you to explore the industry. These experiences are for a range of industry sectors including conferences, corporate events, charity fundraisers and sporting events.”

Alexandra Darwood, BA (Hons) Event Management, graduated 2014, now Food Retail Marketing Co-ordinator at Mid Counties Co-operative

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2018

£9250 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2018

£9250 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2018

2018/19 Fees - TBC* (2017/18 Fees - £11,927) (per year)


Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

The following are additional costs not included in the fees:

  • Any optional overseas field trips or visits: £400+ per trip.

What our alumni say

The Event Management course provided a gateway to my chosen field of work. It did this through an ‘anything is possible’ attitude along with the support needed to succeed. In my third year on the course, I opted to study in Spain at the University of Valencia as part of the Erasmus scheme. The experience of living and studying in a foreign country not only provided me with an international perspective of event management, but also increased my level of fluency in Spanish.”

Jessica Dimaro, BA (Hons) Event Management, graduated with a first in 2014, now Event and Marketing Executive at Ingram Micro

Career prospects

With a whole host of high profile sporting events in the UK in recent years, including the Olympics and Rugby World Cup, events companies and organisations are now actively seeking graduates with specialist degrees.

As well as helping you learn the unique characteristics of the events industry, this course also provides an excellent foundation for careers in marketing, hospitality management, business, administration and general management.

From day one, you’ll be exposed to the events industry and encouraged to enhance and build your CV with practical work experience through placements. 

We provide volunteering opportunities at a number of local events organisations, which have previously included Fashion Live Events, Live Buzz Events, Ricoh Arena, Pandora Events, NEC, Barclaycard Arena, Local wedding venues, Coventry Blaze, Warwick Racecourse, Conference Care, as well as various charities, including Bethany’s Wish.

You will have the support of dedicated Personal Employment Tutors, who are industry trained, and our well-established Employment Unit with an extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. They also maintain a dedicated Facebook group to keep you up to date will all the opportunities and activities. 

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

95%

of our graduates are in work or further study six months after the course

DHLE 2014/15

Where our graduates work

Our graduates have gone on to occupy positions in the event industry within a variety of national and international companies, including The Royal Opera House, Live Buzz Events, Ricoh Arena, Chelsea Football Club Events Team, Gordon Ramsey Events, Pandora Events, Conference Care, Virgin Media Pioneers.

£19K

Our graduates earn an average salary of £19,000 six months after the course (DLHE 2014/15)

What our alumni say

Throughout my studies the staff placed emphasis on gaining applicable sport and event experiences, alongside academic studies. Their partnerships allowed me to work with businesses including Vauxhall Motors, Compass, British Council, World Rugby and Coventry Blaze.

The main highlights of my experience include the copious industry visits, trips and international opportunities I was fortunate enough to participate within. This ranged from cultural exchanges in China and Holland, volunteering experiences in Dubai, Moscow and South Africa and team-bonding opportunities in Dublin and Newquay.”

Marali Kempthorne, BA (Hons) Event Management, graduated with a first in 2016, Winner 2015 Vanessa Cotton Scholarship from Meeting Professionals International, Deputy Head of Activity Base (Volunteer) for RNLI, Southend-on-Sea
Disclaimer

By accepting your offer of a place with us, a Student Contract (“the Contract”) will be formed between you and the University. The Contract will detail all of your rights and also the obligations you will be bound by during your time as a student and will also contain all of the obligations that the University owes to you.  We would encourage you to read the Student Contract before you accept any offer of a place at the University. A copy of the Contract can be found here.

The tuition fees stated on the course webpage, prospectus and your offer letter will apply for the duration of your course, subject only to changes to the law or government requirement.

*Due to a delay in the UK Government's announcement of the Retail Price Index, the University is unable to set its fees for entrants in 2018 at this stage. Please note that we set fees for individual courses, and fees from previous years are no indication of fees for future years.