Event Management BA (Hons) with foundation year
Study level: UndergraduateThis course is designed to prepare you to work in the exciting and diverse global events industry, ranging from large-scale music and cultural festivals, corporate events and exhibitions, to small, bespoke social events.
Course option
Year of entry
Location
CU Coventry (Coventry) and
Coventry University (Coventry)
Study mode
Full-time
Sandwich
Duration
4 years full-time
5 years sandwich
UCAS codes
N9DF
Start date
September 2024
November 2024
Course overview
Our degree with foundation year could be the stepping stone you need to achieve your goals. The foundation year aims to prepare you for degree-level study and is a great way to build the confidence, skills and knowledge needed to succeed on your degree course.
Foundation year
The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios.
Degree
The events industry is big business and vital for economies, communities and individual health and well-being. By studying Event Management, you’ll have the opportunity to learn how to manage events and get the chance to apply theory to practice throughout your course.
Joint Top Modern University for Career Prospects
Guardian University Guide 2021 and 20225 QS Stars for Teaching and Facilities
QS Stars University RatingsTop 5 UK Student City (Coventry)
QS Best Student Cities Index 2023Why you should study this course
Foundation year
- Supports you to gain the academic skills required for degree-level study.
- Provides a grounding in key areas of business and management.
Degree
- Real-world experience
Gain hands-on experience managing live events2. Previous students have worked on major music concerts at the National Exhibition Centre (NEC), National Indoor Arena (NIA) and the Ricoh Arena as well as helping to run overseas activities for the British Council. - Gain the skills and knowledge necessary for organising successful, memorable and safe events, which means you will also develop a set of highly transferable management skills, particularly in the area of leadership and project management. Learn how to apply business principles, such as financial management, marking theory and strategic management to the solution of event management problems.
- Industry insight
Have the chance to access a range of industry visits and field trips2, which has previously included visits to the Echo Arena, Cavern Club and St. Georges Hall in Liverpool, and the Aviva Stadium and Croke Park in Dublin. We also aim to invite experts to speak to our students during the course2. - Prepare for your future
Prepare for a future career in event management with a work placement2. We currently have links with local, national and international event management companies, such as Eventsforce, Fargo and N200, who have previously provided opportunities for direct work experience, both paid and voluntary2.
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Memberships
AEME- Association for Events Management Education
Coventry Business School is currently an active member of the Association for Events Management Education (AEME). AEME is committed to raising profile of the events discipline through the sharing of education and best practice.
CABS - Chartered Association of Business Schools
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers and supports its members in maintaining world-class standards of teaching and research.
EFMD - European Foundation for Management Development
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Coventry Business School is recognised by the above memberships for the 2024/25 intake.
PRME - The Principles for Responsible Management Education
Coventry Business School is currently an active member of The Principles for Responsible Management Education (PRME). PRME is a United Nations-supported initiative founded in 2007 that aims to raise the profile of sustainability in their classrooms through seven principles focused on serving society and safeguarding our planet.
AACSB- The Association to Advance Collegiate Schools of Business
Coventry Business School is currently an active member of the Association to Advance Collegiate Schools of Business (AACSB). AACSB is the world’s largest network of business schools and organisations committed to advancing business education and making a lasting, positive impact on society to create next generation of great leaders.
BGA - Business Graduates Association
Coventry Business School is currently an active member of the Business Graduates Association (BGA). BGA’s student and graduate benefits have been crafted to enhance your learning experience, providing a range of tools to support professional and personal development.
GBSN - Global Business School Network
Coventry Business School is currently an active member of the Global Business School Network (GBSN). The Global Business School Network is a nonprofit organisation that partners with business schools, industry, foundations and aid agencies to improve access to quality, locally relevant management and entrepreneurship education for the developing world.
SBC - Small Business Charter
Coventry Business School is a recipient of the Small Business Charter (SBC) Award. The award is a mark of excellence for business schools, recognising their expertise in supporting small businesses, student entrepreneurship, and effective engagement in the local economy.
I was able to make some great contacts and find out more about work opportunities. I have since signed up to work at the BodyPower Expo and am in the works of applying for a job at Grenade. I also went to a talk about drugs and events, which is what my dissertation is based on, it was really interesting and the guest speaker was able to recommend some good resources for my dissertation.
Sian Roberts, Event Management BA (Hons) student, quoted in 2020
What you'll study
The main study themes covered on the course are:
Live Event Management
You could be offered the opportunity to undertake real project management and event management experiences2, focusing on group work, planning and execution of an innovative, creative or cultural event, as well as closure and evaluation of the project.
Event Business Management
We cover the core principles and practices of management, but in the context of organising events.
Event Marketing
Covers the principles of event marketing and specifically the application of service sector marketing to the event industry.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
We aim to discuss current issues in event management and aim to invite people, currently working in the events industry, to share their experiences and views2.
Event Management addresses the many and diverse skills required to deliver different kinds of experiences to various audiences in diverse settings, on budget and on time. The event industry requires practitioners skilled in several areas such as project management, experience design and promotion. This course aims to provide hands-on opportunities while also providing the theoretical basis of management.
Paul Cartlidge, Course Director for Event Management BA (Hons), 2022
Entry requirements
Typical offer for 2024/25 entry.
Got higher grades? Have you considered direct entry to the degree without foundation year?
Fees and funding
2024/25 tuition fees.
Foundation year
Student | Full-time | Part-time |
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UK, Ireland*, Channel Islands or Isle of Man | £7,950 | Not available |
International/EU | Not currently available*** | Not available |
Degree
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | £9,250 per year | Not available |
International/EU | Not currently available*** | Not available |
Please note: UK (home) tuition fees for the degree course years will be charged at the current Coventry University UK (home) degree fee level. This was set at £9,250 for the 23/24 academic year.
If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
The following are additional costs not included in the tuition fees:
- Any optional overseas field trips or visits: £400+ per trip.
- Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).
*Irish student fees
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
**This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options.
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How do you know if you need to pay UK or international tuition fees?
We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.
If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.
Facilities
Our foundation years are taught at CU Coventry’s Mile Lane building, a short walk from the city centre. You’re part of the university from day one, so during your foundation year you’ll have access to the wider facilities at Coventry University. Once you successfully complete your foundation year, you'll transfer over to studying your chosen degree at Coventry University, where you'll be taught on campus in the relevant academic buildings.
Careers and opportunities
Upon successful completion of this course, you will be able to:
- Demonstrate knowledge and understanding of the holistic nature of a business organisation and how to apply business principles associated with the operational and strategic management of financial, marketing, human and physical resources to events.
- Analyse and produce event management solutions to appropriate business decisions.
- Apply skills of critical inquiry and independent research, using a range of resources, methods and methodologies, to evaluate evidence, arguments and assumptions, to reach sound judgements and communicate them effectively.
- Recognise and continually develop a relevant set of transferable skills required by the event industry.
- Evaluate and develop expertise in a range of digital technologies that will enhance effectiveness in the workplace.
- Apply innovative and entrepreneurial approaches in providing solutions to real event management issues and problems.
- Critique the principles of policy and governance and evaluate the global contemporary issues and theories challenging event organisations.
- Work effectively, efficiently and dynamically within teams using critical thinking to solve complex event management problems.
- Evaluate the management of events in global settings and reflect upon intercultural and international dimensions.
- Use the principles of responsible management to design and implement activities that meaningfully engage communities.
As well as offering you the opportunity to learn the unique characteristics of the events industry, this course also provides you with chances to gain knowledge of topics such as marketing, hospitality management, and business management, potentially preparing you for future career options in these areas, within or outside of the events industry.
From day one, you’ll be exposed to the events industry and encouraged to enhance and build your CV with practical work experience through placements2. Previous students have done placements such as Project Intern at Live Group, Training Events Coordinator Intern at Porsche Cars, and a Marketing Placement at IBM. We provide volunteering opportunities2 at a number of local events organisations, which have previously included Fashion Live Events, Live Buzz Events, Ricoh Arena, Pandora Events, NEC, Barclaycard Arena, local wedding venues, Coventry Blaze, Warwick Racecourse, Conference Care, as well as various charities, which have previously included Bethany’s Wish.
Where our graduates work
Our previous graduates have gone on to occupy positions in the event industry within a variety of national and international companies, including Compass Group, Marriott, Hilton, The Royal Opera House, Live Buzz Events, Ricoh Arena, Chelsea Football Club events team, Gordon Ramsey Events, Pandora Events and Coventry University Student Union.
Further study
Upon successful completion of our Event Management BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our Events and Experience Management MSc. You could continue to build on what you have learnt, developing an in-depth knowledge of the event industry and the full event management cycle to prepare for your career in this dynamic and exciting industry.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
How to apply
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UK students
Full-time students applying to start in September 2024 can apply for this course through UCAS. Read our application pages to find out your next steps to apply.
Part-time students should apply directly to the university.
If you'd like further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form
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International students
International codes:
How to apply
CFBLU102IFor further support for international applicants applying for an undergraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options.
Get in touch with us today for further advice and guidance.
Chat with our admissions team
Complete our contact form
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Disclaimers
Study location
The Foundation Year study route will be delivered by CU, part of the Coventry University Group, for and on behalf of Coventry University.
If you choose to study at CU Coventry for your Foundation Year, then your learning will be based at CU Coventry. Mile Lane, Coventry. Subject to meeting requirements you will then transition to the relevant Coventry University subject faculty building for your progression degree.
Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.
1Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
2UK and international opportunities
Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.
3Tuition fees
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
4Facilities
Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2024/2025 contract is available on the website. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.