This course is available on a three-year full-time basis or a four-year sandwich basis, where between Years Two and Three there is an opportunity for one year of work experience or study abroad at a partner Institution.
Theory and practice-based lectures and seminars will develop your knowledge of a range of marketing topics, supported by a suite of industry-based software and hardware. Learning and teaching incorporates lectures, seminars, tutorials, presentations, projects, workshops, simulation games and practical Digicomm Lab sessions, where you can use web design software, practice web platforms and blogging techniques to develop your skills in manipulating new media for marketing and advertising applications.
There are opportunities to attend guest lectures by marketing professionals from industry and academia and a dedicated employment week, which involves sessions in Marketing and careers to help advance students’ preparations and prospects for employment. Marketing topics covered by recent guest speakers have included McCann Erickson’s PR Account Director on a day in the life of an advertising agency and ITV Global studios’ Marketing Director on working in TV and working towards your dream job.
There are a range of field trips both nationally and internationally. For example, in the past, we have visited China and Leuven University in Belgium. These visits not only help you to bond with your fellow students, but also provide exposure to industry on a global scale and develop your intercultural competencies.
You will regularly get involved in live and simulated cases which bring the subject alive, for example, you could find yourself simulating marketing planning in the international smartphone market.
The Faculty’s Employability and Placements Unit will assist you in finding a suitable placement, which will enable you to put your studies into practice, gaining valuable experience of the world of work on a much more significant scale than vacation or part‐time work. Past students have worked for the likes of IBM, L’Oreal, Rolls Royce and Warner Brothers. In addition, your academic personal tutor (APT) will review and discuss your progress with you and will be available for advice throughout your time on the course.
In the National Student Survey (NSS) 2016, 96% felt staff were good at explaining things and made the subject interesting.