Coventry University | Dr. Donna Wong

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Dr. Donna Wong

Research Fellow

My Research Vision

My key research areas are in sport, media and young people. I am particularly interested in young people's involvement in sport and how new media technology are being used to promote sport participation among young people. To this end, I have been looking at how the IOC leverages on new media to promote sport among global youth community via the Youth Olympic Games. Findings may hold wider implications for sport policy makers in handling the shifting pattern of youth leisure consumption. Concurrently, I am also looking at the other digital sport leisure among young people - digital sports piracy and the impact it potentially has on the digital industry. 


Dr Donna Wong is currently working as a Research Fellow in the Centre for Business in Society at Coventry Business School. Her research interests relate to various social aspects of sport, in particular, media and youth sports events. In recent years, she has extended her interests to look at the impacts and legacies of the Youth Olympic Games. She was awarded the prestigious International Olympic Committee Postgraduate Research Grant in an open competition to carry out her research in the Youth Olympic Games. As an extension of her interests on sports mega-events, she has also started to look at risk evaluation of sports mega-events. In addition, with her interests in mediated sports in Asia, she has successfully completed an esteemed Research Fellowship at the Asian Communication Resource Centre (Nanyang Technological University, Singapore). Dr Wong has published widely in books, chapters and international journals. She is an active reviewer for a number of peer-reviewed journals and book publishers.


Peer reviewed journal articles

  • Wong, D., and Chadwick, S (2016) ‘Risk and In(Security) of FIFA Football World Cups – Outlook for Russia 2018’. Sport and Society: Special issue on FIFA World Cup and Beyond: Sport, Culture, Media and Governance. [in press] Available from
  • Wong, D. (2015) ‘The EPL drama – Paving the way for more illegal streaming? Digital piracy of live sports broadcasts in Singapore’. Leisure Studies. [in press] Available from
  • Wong, D. (2014). The EPL drama – Paving the way for more illegal streaming? Digital piracy of live sports broadcasts in Singapore. Leisure Studies (under review). 
  • Wong, D. (2012). Expect the unexpected? An Evaluation of the Youth Olympic Games Culture and Education Programmes. Journal of Policy Research in Tourism, Leisure and Events, 4(2), 138-154. 
  • Wong, D. (2011). Youth Olympics: Past Present and Future?. International Journal for the History of Sport, 28(13), 1831-1851.

Book Chapters

  • Wong, D. (2016)The EPL drama – Paving the way for more illegal streaming? Digital piracy of live sports broadcasts in Singapore’. In Sport and Communication. Ed by Boyle, R. London: Sage
  • Wong, D. (2016) ‘Development of professional football league in Singapore – A sinking or successful league?’ In International Cases in the Business of Sport. Ed. by Chadwick, S., Arthur, D., and Beech, J. London: Taylor and Francis. 
  • Wong, D. (2015). Development of professional football league in Singapore – A sinking or successful league? In S. Chadwick, D. Arthur and J. Beech (eds.), International Cases in the Business of Sport. 
  • Wong, D. (2014). Sport, Media and Cultural Citizenship in Singapore. In T. Fletcher, K. Daspher, and N. McCullough (eds.), Sports Events: Media, Society and Culture, pp.100-114. London: Routledge. 
  • Wong, D., Kuroda, I. and Horne, J. (2013). Sport, broadcasting and cultural citizenship in Japan. In J. Scherer and D. Rowe (eds.), Sport, Public Broadcasting, and Cultural Citizenship: Signal Lost?, pp.243-262. London: Taylor and Francis. 
  • Wong, D. (2012). “No manual available”: The creation of a Youth Olympic legacy – A case study of Singapore 2010 Youth Olympic Games. In A. Fyall and R. Shipway (eds.), International Sport Events: Impacts, Experiences and Identities, pp.55-68. London: Routledge. 
  • Wong, D. and Horne, J. (2010) ‘Dezitaru jidai no yoroppa spotsu: kinnen no shinten ni kansuru jakkan no genkyu’ (‘European sport in the digital era: preliminary remarks on some recent developments’), in Contemporary Sports Critique, No. 22, May (pp. 95-108) [published in Japanese]

Conference Proceedings

  • Wong, D (2011). A study on young people’s use of new media sport, in R. Jeanes (ed). Reflecting on Children, Youth and Leisure, LSA publication No. 113. Eastbourne, UK: Leisure Studies Association.

Online Publication


  • Report on Qatar 2022 FIFA World Cup Risk Assessment 
  • Visiting Research Fellow at the Wee Kim Wee School of Communication and Information (Nanyang Technological University, Singapore: A project to conduct research on mediated sports broadcast in Singapore. 
  • International Olympic Committee (IOC) Postgraduate Research Grant: Research on the Youth Olympic Games 2010. 
  • The Economic and Social Research (ESRC) Council Travel and Conference Bursary: Conference Travel Grant for the 2010 Annual Conference of the North American Society for Sport Management in Tampa, Florida.
Research breakout image

Research Fellow

Building: Jaguar
Room: JAG22