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My key research areas are in sport, media and young people. I am particularly interested in young people's involvement in sport and how new media technology are being used to promote sport participation among young people. To this end, I have been looking at how the IOC leverages on new media to promote sport among global youth community via the Youth Olympic Games. Findings may hold wider implications for sport policy makers in handling the shifting pattern of youth leisure consumption. Concurrently, I am also looking at the other digital sport leisure among young people - digital sports piracy and the impact it potentially has on the digital industry.
Dr Donna Wong is currently working as a Research Fellow in the Centre for Business in Society at Coventry Business School. Her research interests relate to various social aspects of sport, in particular, media and youth sports events. In recent years, she has extended her interests to look at the impacts and legacies of the Youth Olympic Games. She was awarded the prestigious International Olympic Committee Postgraduate Research Grant in an open competition to carry out her research in the Youth Olympic Games. As an extension of her interests on sports mega-events, she has also started to look at risk evaluation of sports mega-events. In addition, with her interests in mediated sports in Asia, she has successfully completed an esteemed Research Fellowship at the Asian Communication Resource Centre (Nanyang Technological University, Singapore). Dr Wong has published widely in books, chapters and international journals. She is an active reviewer for a number of peer-reviewed journals and book publishers.
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