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Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

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Marketing Management MA

OVERVIEW

The Marketing Management MA aims to introduce a broader range of contemporary issues in marketing. It encourages creative problem solving and the development of flexible approaches to key marketing issues.

This programme will enable you to interpret market data, provide a situational analysis and make recommendations for strategic developments. You will also be able to adapt to changing market conditions and excel in teamwork and leadership.

WHY CHOOSE THIS COURSE?

Students have the option of enrolling on the internship programme providing the opportunity to undertake a workplace project on behalf of an organisation.

Teaching is student focused and participative, giving students the opportunity to ask questions and gain immediate feedback.

Accreditation

Chartered-Institute-Marketing-CIM-Coventry-University

WHAT WILL I LEARN?

Your study would include material on:

  • strategic promotional planning,
  • new initiatives in Marketing for the 21st century,  
  • branding and brand strategies, 
  • new approaches to marketing theory, 
  • service issues in a changing commercial environment,
  • the module option in the second semester offer students the option to select from a range of topics, including e-marketing and services marketing.

Entry Requirements

Applicants should hold a good honours degree in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis.

HOW TO APPLY

To find out more about how to apply, click on the Apply For This Course button above. Many of our courses offer a part-time study option. Note that the part-time mode of study is not applicable to international students, unless you hold a relevant visa – please check with the international office.

Please note: we have a range of taught postgraduate awards to suit your needs, from Postgraduate Certificate or Postgraduate Diploma to a full Master's Degree (MA, MBA, MSc, LLM). In most cases you can decide to exit at Postgraduate Certificate or Diploma level, without carrying onto the full Master's qualification.

How will this course enhance my career prospects?

The Marketing Management MA course is suited to graduates seeking career development and opportunities in managerial marketing positions which include strategic and operational marketing responsibilities. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development, working with the leading organisations worldwide such as Airbus, Millward Brown, Silverstone and many others.

Accredited by The Chartered Institute of Marketing (CIM), this course is also mapped for maximum exemptions against the CIM Diploma in Professional Marketing. This means that you have the opportunity to work towards achieving the CIM Diploma in Professional Marketing while studying and may graduate with an enhanced qualification that is highly sought after by employers. Our students need only complete two units of the Diploma to gain the qualification in full.

With appropriate work experience you will be eligible for Associated/Member status from CIM and awarded designatory letters ACIM/MCIM. With this you will be well on your way to Chartered Marketer status, the mark of an up-to-date, qualified and experienced marketing professional (additional fees may apply).

WORK PLACEMENTS

As part of the Marketing Management MA degree students have the option of enrolling on the internship programme.

This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Eligibility

Students must successfully meet the following assessment criteria:

  • Academic: successfully complete all Semester 1 modules including research methods at the first attempt;
  • CV shortlisting: submit a CV, which will be used for competitive short listing by the internship panel;
  • Presentation: prepare and successfully deliver a formal presentation;
  • Interview: interview with the university internship panel.

Assessment

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.

Read more information on the internship programme offered by Coventry University Business School.

GLOBAL LEADERS PROGRAMME

Centre for Global Engagement logoTo prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Click here for further details on the Global Leaders Programme.

 

Further information

If you click on the Order a Prospectus button above, we will send you a printed Postgraduate Prospectus; alternatively you can download a pdf prospectus.

To find out more information about Postgraduate Study at Coventry University, including finance and funding and the benefits of further study, see our Postgraduate Study pages.

APPLY FOR THIS COURSE ORDER A PROSPECTUS
Course code:
BEST115
Duration:
  • 1 year full-time, 2 years part-time

Qualification:
  • Postgraduate Degree (MBA / MSc / MA / MPA)

Course type:
  • Full time
  • Part time

Fees:
£13,678

Contact Details:

International Office

+44 (0) 24 7765 2152