International Business Management BA | Coventry Un...

Campus Map

Working with Coventry University

Working at Coventry University

Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

View current job vacancies.


Staff portal

Access the central point of information for all staff across the University.


Student Portal

Check your assessments, access Solar and get course information.


International Business Management BA (Hons) 2018/19 entry

Course code:


Study options:

3 years full-time
4 years sandwich


Coventry University


September 2018



Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2152


This course aims to develop your knowledge and skills across a broad range of management disciplines, with a focus on the development of an accurate understanding of different international business contexts and the enhancement of cross-cultural understanding.

It reflects the changes in a modern business environment where businesses increasingly operate in a global market place, distributing products and services across nations and continents. Now more than ever, employers seek graduates with experience of countries and cultures other than their own. The optional sandwich year provides an opportunity to experience what it is like to study and learn in a different country, developing your language skills and improving your career prospects.

Ranked 20th in the UK for ‘Business, Management and Marketing’ by the Guardian University Guide 2018, Coventry Business School has excellent links with national and international employers, like Jaguar Land Rover, Peugeot Citroen, Enterprise Rent-a-car and Goldman Sachs. Our teaching is grounded in the corporate world, using real-life international case studies and providing a range of exciting work placement options.  

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities


Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

European Foundation for Management Development (EFMD)

Chartered Association of Business Schools (CABS)

What our students say...

Alongside your year abroad, the course is your first taste of what opportunities lie in your future career wherever it may take you.

Macarena Williams

Course information

Worldwide financial networks and disappearing economic boundaries have allowed far greater freedom of sales, marketing, manufacturing and outsourcing. While growing distribution networks, supply chains and transportation hubs have simplified the movement of products.

In a complex, fast-paced environment where businesses service customers throughout the world, success requires specialist knowledge of the cultural, political, geographical and socioeconomic factors that influence business practices.

You will have the opportunity to learn about the external forces which affect business decisions, such as fall or rise of interest rates. We’ll also discuss some of the biggest challenges and issues international businesses now face, such as market uncertainties and political issues. 

Throughout your studies, we integrate the six PRME (Principles for Responsible Management Education) principles, internationally recognised for adaption and change, through the study of concepts like corporate and social responsibility (CSR), sustainable trading and good corporate citizenship.


of our students agreed that our staff are good at explaining things

NSS, 2016

Course specification
Download PDF (247Kb)



The first year of this course provides a thorough grounding in the core aspects of business, while the second year introduces core management subjects such as accounting, marketing, supply chain management.


  • Continuing Professional Development 1

  • Introduction to the International Business Environment

  • Managing Multicultural Organisations

  • Internal Business Dynamics

  • The Economics of International Business

  • Business Analytics


The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.



  • Continuous Professional Development 2

  • International Finance and Accounting

  • Applied Marketing

  • Global Operations and Supply Chains

  • Managing Global Projects

  • Optional modules

    1 from the following:

    • Group Work Based Project
    • Collaborative Problem Solving


The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.


The third year can be spent overseas with one of our partner institutions. We currently have links with institutions across Europe, Asia and America. Students may also choose to undertake an internship in a global company located in the UK. Study abroad and internship options may be subject to availability and/or additional costs.


  • Professional Placement

  • Study Abroad


In the final year, you can choose from subjects in a range of specialist international areas including international logistics, international marketing and international finance.

Your degree culminates with a written dissertation based on a supervised research project designed to extend your knowledge and understanding in a specialist area of interest and related to your studies.


  • Continuous Professional Development 3

  • International Business Strategy

  • Global Leadership

  • Business and Management Dissertation OR Undergraduate Internship

  • Optional modules

    2 from the following:

    • Globalisation and Emerging Markets
    • Europe Through a Global Lens
    • Digital Economy
    • Entrepreneurship in a Global Context
    • International Marketing
    • International Human Resources
    • Global Logistics Management
    • Advanced International Finance and Accounting


The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.


Coventry University has climbed the rankings to 12th in the UK Guardian University Guide 2018

In more detail...

  • Ranked 20th best in the UK for Business, Management and Marketing by the Guardian University Guide 2018.
  • Staff have experience of senior management and consultancy, working for the likes of PwC, Barclays and the NHS.
  • Cultural experience of living, studying abroad or working for a global UK-based company in your third year – past students have spent time overseas.
  • High levels of student satisfaction for our courses in ‘Management Studies’ of 91% overall and 91% for the quality of teaching in the National Student Survey (NSS) 2016.
  • Networking opportunities and insight from regular guest lectures from professionals and industry experts. In the past, these have included representatives from IBM, Nissan, MasterCard and Bentley.
  • 85% of the School’s ‘Business and Management’ research was recognised internationally in the 2014 Research Excellence Framework (REF), of which 13% received the highest ‘world-leading’ classification.
  • Active members of the European Foundation for Management Development (EFMD) and Chartered Association of Business Schools (CABS), as well as being signatories to the United Nations Principles for Responsible Management Education (UN PRME) initiative.

With over 6,500 students, Coventry Business School is one of the largest in Europe, rated as 'excellent' by Eduniversal.

Your main study themes are:

  • Integrated business management: Provides the underpinning knowledge of the principles of business, including the way in which private and public sector organisations are structured and operate. 

  • Managing people in an international environment: You will be introduced to the key concepts for understanding international human resource management, and explore the practice of managing human resources in an international context.

  • Accounting fundamentals: The basic principles, rationale and methods used in analysing, recoding, planning and managing accounts or finances. 

  • Economics and business: Understanding how businesses operate within the external environment and the impact of things like competition or overseas tax legislation on profit and loss. You should develop essential numeracy skills and analysis for financial reporting, forecasting and modelling.

  • Global supply chain management: Introduces the core concepts and theories that are prerequisite for the successful management of logistics within the overall context of the organisation. Current logistical trends such as lean management of the logistics and supply chain function will also be analysed. Other areas explored will include inventory management, transportation and warehousing.

  • Marketing: Exploring marketing research, consumer behaviour, digital marketing, contemporary marketing issues and marketing strategy.

This course can be studied full-time over three years (or four years when opting for a sandwich year).
The underlying focus is on developing international business skill sets and inter-cultural perception so that you can think strategically and understand the challenges facing businesses in our modern global economy. As well as traditional teaching and learning methods, such as lectures, workshops and seminars, we will use innovative business techniques and tools, including practical market entry software tools to achieve this.

You may have the opportunity to participate in a range of field trips and industry visits, at home and abroad (availability and additional costs may apply).

Many of our teaching staff are research active and will disseminate up-to-date developments in their fields, fostering debate and discussion. For example, recent cohorts have had the opportunity to make use of lecturers’ research outputs in their seminar discussions on international areas.

In addition, your personal tutor will review and discuss your progress with you and will be available for advice.

You will be assessed using a variety of methods, with each year of study usually including: some examinations and time constrained tests; some coursework in the form of reports, the giving of advice (in the context of a business scenario), essays or reflective journals; as well as group work, such as presentations or reports. Some of this will depend on the options selected, but clear information on assessment techniques will be available before you make a choice. 

An estimated percentage breakdown of how your final grade is assessed is as follows:

  • Formal examinations: 40%
  • Coursework, tests, essays: 30%
  • Practical or project work: 10%
  • Group work etc.: 10%
  • Presentations, posters etc.: 10%

In order to achieve the award of Bachelor of Arts (Honours), a student must satisfy the University requirements of 360 credits. A student who does not wish to progress to a subsequent year of study may apply for an intermediate award of Diploma of Higher Education if they pass a minimum of 240 credits. A Certificate of Higher Education may be awarded to a student with minimum of 120 credits.

A compulsory Add+vantage module must also be completed.

40% assessed by exams

On successful completion, you should have knowledge of: 

  • The development and operation of international markets for resources, goods and services, including considerations of: customers; customer expectations; service and market orientation.
  • The development of appropriate policies and strategies within a changing global environment to meet stakeholder interests.
  • The sources, use and management of finance, together with the use of accounting and other information systems for managerial applications. 
  • The management and development of a diverse range of people within organisations.
  • The management of projects and day-to-day business operations, including scheduling, resource planning, quality assurance and operations.
  • The development, management and exploitation of information systems and their impact upon organisations. Including the comprehension and use of relevant communication and information technologies for application in business and management.
  • Social responsibility, ethical behaviour and sustainability in contemporary business activities.


 On successful completion, you should be able to:

  • Demonstrate comprehensive knowledge and understanding of the business environment, business strategy and the main functional areas of business organisations.
  • Evidence numeracy and quantitative skills including data analysis, interpretation and extrapolation, including the use of models of business problems and the effective use of communication and information technology for business applications.
  • Communicate effectively both orally and in writing using a range of media, which are widely used in business, such as presentations, email, business reports and professional use of social media.
  • Apply critical thinking and analysis and synthesis with the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately.
  • Solve problems and demonstrate decision-making skills using appropriate quantitative and qualitative techniques.
  • Display the ability to create, evaluate and assess a range of options together with the capacity to apply ideas and knowledge to a range of situations.
  • Demonstrate self-reflection and self-awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues. 
  • Demonstrate a broad range of transferrable professional skills: individual initiative and enterprise; a global outlook; effective performance within a team environment, including leadership, team building, influencing and project management; interpersonal skills of effective listening, negotiating, persuasion and presentation.  

In a typical teaching week, you will have up to 14 ‘contact’ hours of teaching. This generally breaks down as:

  • Personal tutorial/small group teaching: 1 hour tutorials each week.
  • Medium group teaching: 5 hours of practical workshops or seminars each week.
  • Large group teaching: 8 hours of lectures each week.

In addition, you will be expected to undertake a further 25 hours of self-directed studying and revising in your own time.

This course is international in nature drawing on business practice and real-life case studies from all over the world. You will be taught by international business leaders from across the world, who are invited as guest lecturers on modules to share their knowledge and experience. Furthermore, the international experience of the course team means you will benefit from the experience of lecturers on business operations from Asia, Middle East, Europe, Africa to mention but a few.   You will also be able to collaborate with students from other international universities on online international learning (OIL) projects. 

The sandwich year can be spent overseas and we currently have links with institutions across Europe, Asia and America. If you intend to go to a non-English speaking country, you will be expected to take basic language subjects in the intended country’s language but the majority of our partners in non-English speaking countries offer tuition in English.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2015/16, we were able to provide a total of 2101 experiences abroad that lasted at least five days, 76% of which were our own organised trips for undergraduates and 23% from postgraduate travel.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA)


Student experiences

The number of student trips abroad for at least 5 days in 2015/16


and counting

The number of students we’ve helped travel internationally so far


global programmes

As well as trips, we offer other opportunities like language courses

What our students say...

Alongside your year abroad, the course is your first taste of what opportunities lie in your future career wherever it may take you.

Macarena Williams

Entry Requirements

University Course Code: FBLU018
A Level BTEC IB Diploma GCSE requirement
ABB-BBB DDM 30-31 points Minimum 5 GCSEs at grade A*-C, including English, Mathematics or specified equivalents


A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer for certain courses, but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

The Access Diploma to include 30 Level 3 credits at Merit. Plus GCSE English Language at grade C and GCSE Mathematics at grade B, or specified equivalents.

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diplomas

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements. The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language This course requires an IELTS of 6.0 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language This course requires an IELTS of 6.0 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2017.

What our students say...

Alongside your year abroad, the course is your first taste of what opportunities lie in your future career wherever it may take you.

Macarena Williams

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.



September 2018

£9,250 (per year)


If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.



September 2018

£9,250 (per year)


For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!



September 2018

£12,600 (per year)

Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

The following are additional costs not included in the fees:

  • Any optional overseas field trips or visits: £400+ per trip

What our students say...

Alongside your year abroad, the course is your first taste of what opportunities lie in your future career wherever it may take you.

Macarena Williams

Career prospects

As a successful graduate you will enter the job market with the advantage of having shown that you can work/ study and live in a different country successfully, as well as having a business degree.

Globalisation has brought about an increasing 'connectedness' of businesses, markets, people and information throughout the world. Today, business careers will often span many borders and cultures.

This degree not only provides extensive exposure to how business operates in widely different international markets, but also enables you to begin to develop a wide network of professionals and peers from across the globe.

Graduates of our international business courses have found employment positions within generalist HR, general management, specialist pay and reward, people development and employee relations roles.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.


of our graduates are in work or further study six months after the course

DHLE 2014/15


Our graduates earn an average salary of £21,000 six months after the course (DHLE 2014/15)

What our students say...

Alongside your year abroad, the course is your first taste of what opportunities lie in your future career wherever it may take you.

Macarena Williams

By accepting your offer of a place with us, a Student Contract (“the Contract”) will be formed between you and the University. The Contract will detail all of your rights and also the obligations you will be bound by during your time as a student and will also contain all of the obligations that the University owes to you.  We would encourage you to read the Student Contract before you accept any offer of a place at the University. A copy of the Contract can be found here.

The tuition fees stated on the course webpage, prospectus and your offer letter will apply for the duration of your course, subject only to changes to the law or government requirement.

*Due to a delay in the UK Government's announcement of the Retail Price Index, the University is unable to set its fees for entrants in 2018 at this stage. Please note that we set fees for individual courses, and fees from previous years are no indication of fees for future years.