Operating in a rapidly changing and increasingly complex global environment, businesses are a fundamental part of modern society, supplying the products and services we need. Graduates who not only understand the operations of modern business, but can also spot and capitalise on market opportunities are therefore in high demand.
Our course allows you to study a broad range of business subjects together with more focused marketing-speciﬁc topics. We will explore consumer behaviour and analysis, and learn how this insight and more can be used to inform the planning and implementation of marketing programmes. We cover the full marketing mix – from digital marketing and social media to traditional print – and consider brand and corporate communications.
The business modules aim to expand your skills and knowledge of the development and operation of business markets, entrepreneurship and the management of key resources, including human capital, financial management, strategic management, corporate social responsibility and organisational change.
As an accredited Chartered Institute of Marketing (CIM) Centre, you gain key exemptions for professional qualifications with the CIM and have the option to complete the CIM Professional Diploma in Marketing in the six to nine months following the completion of your degree.
As experienced practitioners, our staff have spent time in industry prior to joining academia, in roles such as marketing executives, managers and directors of private and public sector organisations. They aim to bring knowledge of all the latest marketing tools and techniques – like Google Analytics and the online content creation tools currently proving popular in digital marketing. Some are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few.
Combining theory and practice, this course benefits from a focus on practical marketing skills. There will be group projects to develop advertising campaigns and hone your analytical skills using simulation games, such as the Cesim SIMBrand marketing management game designed to develop your understanding and command of the marketing planning process.
To monitor emerging sector trends and challenges, there is a high degree of practitioner input. Guest speakers from industry are invited to give talks about their experiences, which in recent years, has included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio among others.