Media and Communications BA | 2018/19
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Media and Communications BA (Hons) 2018/19 entry

Course code:

AHU022

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

January 2018
September 2018

Fees:

2018/19 Fees - TBC* (2017/18 Fees - £14,104)

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:


+44 (0) 24 7765 2152


Overview

We aim to give you the teaching, ideas, skills and experience you need to get ahead in the competitive media and communications industry.

Continually evolving with input from researchers, practitioners and industry professionals, this course is designed to produce the next generation of media professionals, at the forefront of a wide range of careers within the media and cultural industries. You will develop your initiative and creativity thanks to a vast array of activities which combine a strong theoretical background and practice-based skills.

Using our facilities and industry-standard equipment, you’ll gain hands-on experience of multiple communications channels, in areas such as screen and mobile media, film and video, weblogs, social media, advertising and publicity design.

Our extensive industry links with companies such as BBC, Apple, WPP, Nielsen, EA Sports and Jaguar Land Rover. You’ll have the chance to participate in exciting industry visits at many different companies and receive inspiring talks by visiting experts.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

What our students say...

Studying Media and Communications has introduced me to a range of subjects of the industry, giving me an opportunity to gain professional experience alongside studying. Each module expands my learning and allows me to develop myself as a media expert and produce my own ideas. I have thoroughly enjoyed my time at Coventry University and I’m looking forward to completing my final year and fulfilling my potential.

Morgan Butler, BA (Hons) Media and Communications, final year student in 2016/17

Course information

The course encourages you to think and work creatively, imaginatively and professionally within a wide range of contemporary media and cultural practices. Over the course of the three years, you will cover the key areas of: screen, new and digital media, global and international contexts of media and culture, creative industries, media history and theory, media and cultural research, and media and cultural production.

As the course progresses, you will deepen your awareness of the forms and aesthetics of communication, media and culture texts and how these create different effects and meanings.We will explore the pragmatic, cultural and social significance of the emergence of new technological forms of media and communication practice, their heritage, and how these shape the lived experience of everyday domestic and professional life by gaining a combination of analytical, critical and practice-based skills.

93%

of our students are satisfied by the quality of the course

NSS, 2016

Course specification
Download PDF (84Kb)

Modules

Overview

Modules

  • Understanding Media Configurations

  • Postdigital Regions: Space & Place

  • Media, Culture and the Creative Industries

  • Placing Popular Culture

  • Critical Media Methods

  • Reflecting on Creative Practice

  • Contemporary Theories

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

In your second year, you have the possibility to choose from a diverse range of specialist modules to suit your interests. For example, ‘Experimental Narrative’ examines a range of experimental forms of media narrative, such as alternative storytelling in film and video. While ‘Sound and Music in the Digital World’ looks at the issues involved in the production, distribution and consumption of popular music and sound, drawing on the sociology of popular music, cultural musicology and cultural studies.

Modules

  • Thinking Media Configurations

  • Planning for Professional Experience

  • Postdigital Nations: System & Networks

  • Careers in the Media

  • Optional modules

    Choose 1 of the following:

    • Media Revolutions
    • Digital Cultures
    • Film & Screen Cultures
    • PR & Social Media  

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

After your second year, you have an opportunity to take a sandwich year, studying abroad or on professional placement. Past students have been working in PR and events agencies (Alan Taman, Arty Folk), social media (Social Network Solutions) radio, TV and creative content providers (Vanny Radio, BeatFreeks TV). Current students are working for EA Games and Vodaphone.

Overview

In your final year, you will complete a global digital media study and a major project or dissertation. Past students have written on topics as diverse as social media and grassroots information practices, family vlogs and ethics, film and gender, contemporary British TV and audience studies, advertising, feminism and online discourses.

Modules

  • Engaging with Media Configurations

  • Research Design

  • Postdigital Worlds

  • Dissertation or Final Project

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

12th

Coventry University has climbed the rankings again to 12th in the UK Guardian University Guide 2018

In more detail...

  • High levels of student satisfaction – 93% overall and for the quality of teaching in the National Student Survey (NSS) 2016.
  • Meet experts in new media and traditional media with past guest speakers including Jon Snow from Channel 4 News and Johnny Fewings from Universal Pictures.
  • Dedicated and flexible creative learning environments, media spaces and industry-focused studios, featuring The Tank, our purpose built, industry-standard TV studio.
  • Opportunity to review our world cinema premieres in association with East Winds Festival, and use social networks, blogs and mobile media to make your views heard around the world.
  • Study abroad at one of our many international partners, which include Zhejiang University of Media and Communications (ZUMC) in China, Jean Moulin University, Lyon, France, and UCSC Milan in Italy.
  • Access to high standard professional media equipment via our Media Loan Shop, including prosumer media equipment (i.e. 4K and HD video cameras, DSLR cameras, tripods, audio equipment, lighting – Canon, JVC, Sony).
  • Significant links with a wide variety of employers and media practitioners, such as Phoenix Cinema, Electronic Arts and EA Games, many of whom offer professional experience opportunities in the form of placements (dependant on successful application).
  • All of our students are issued a laptop to be used in line with the 24/7 mobile learning scheme, and pre-loaded with the last suite of industry-standard software Adobe Creative Cloud, Office 365 along with 1TB of cloud storage.

International partners, include Zhejiang University of Media and Communications (ZUMC) in China, Jean Moulin University, Lyon, France, and UCSC Milan in Italy.

Our main study themes are:

  • Media and communication: Introduces you to the importance and use of a number of fundamental concepts within the broad fields of media analysis and production to understand how meaning within media objects has been produced, consumed and interpreted. These may include: institution, identity, contexts of production, audience, narrative and genre, critical refection. The meaning and significance of these concepts will be explored through a range of methods, including case studies, seminar discussions and individual exercises illustrating their development, conventional use and potential limitations. 
  • Contemporary theories in media and communications: You will explore the key theoretical paradigms that have shaped and informed the character of contemporary themes, issues and debate within the field of study of culture and media. We look at how particular approaches to the analysis of culture, media and communication, such as Feminism and gender, race and class have emerged and attained saliency historically.

  • Critical media methods: You will learn a range of research skills, including source acquisition, archival searching, close-reading of texts, critical review of published sources, media form interpretation, data/evidence analysis, discussion and argumentation.
  • Living in a digital world: You will gain practical experience working with a variety of contemporary digital media and cultural forms, ranging from moving image production, photography, sound and music production to text-based online publications. We will consider how the new forms of ‘prosumption’ involved in the creation and uses of these artefacts affect conventional conceptions of such things as ‘audience’, ‘institutional context’, the political economy of media and concepts such as ideology, meaning and pleasure in a new digital world, ‘playbour’ and ‘prize economics’.

The course normally lasts three years when studied full-time and four to six years part-time. You can start in September or January.

Students successfully completing the first two years of the course can opt to spend a year out between the second and third years on placement or study abroad. Past students have spent a year studying in places as diverse as Turku University in Finland, Universidad de Madrid in Spain, Hochschule der Medien in Stuttgart, Germany, Stenden University of Applied Sciences, Leeuwarden, in the Netherlands, and California State University in Long Beach, America. 

Your personal tutor will regularly review and discuss your progress on the course. Much of your development will be through activity-led learning, with an emphasis on live projects, industry briefs, real-world working simulations, experimentation and play. Past students have worked on projects as diverse as social media management for arts organisations, organising Internationally recognised film festivals, producing music videos for upcoming artists and presenting at academic conferences. We’ve also visited Media City Salford, the National Media Museum in Bradford and IKON Gallery in Birmingham.

Our excellent industry links enable us to host an exciting programme of guest speakers covering topics such as public relations, social media and blogging. You will also have the opportunity to take part in industry visits at home and abroad, where you will be able to develop your knowledge and skills through fieldwork and group projects. Among the fields explored by our students are news (First News) and social media (HashtagNow). 

The course encapsulates Coventry University’s overarching spirit, offering a dynamic, enterprising, engaging and creative set of skills grounded in a strong theoretical background. Looking closely at the world of cultural, media and communication activities, it encourages an in-depth understanding of contemporary media and its patterns, developing digital fluency, as well as transferable, adaptable and sustainable knowledge which is at the forefront of your employability. Relying upon a distinctive approach which embeds real life experience tasks and professional standard technologies in your curriculum, our course fosters your critical thinking and insight, providing the chance to combine theory with practice, and therefore helping to facilitate professional opportunities.

Teaching methods include: lectures, with associated seminars, workshops and practical classes.

Your work will be marked according to how well you achieve the various learning outcomes, which will be clearly set out on all project briefs. Assessment forms vary and include: individual written work and presentations, the production of digital media objects, oral presentation to tutors, blogs and other online media sources, project work, oral, audio and visual presentation, reflective journals and log books, individual and group portfolios and the dissertation.

An estimated percentage breakdown of your final grade assessment is as follows: 

  • Coursework, tests, essays: 35%
  • Research projects: 25%
  • Practical project work: 20%
  • Group work: 10%
  • Presentations, posters: 10%

In order to qualify for the award of Bachelor of Arts, a student must satisfy the University requirements of 300 credits. A student who does not wish to progress to a subsequent year of study may apply for an intermediate award of Diploma of Higher Education if they pass a minimum of 240 credits. A Certificate of Higher Education may be awarded to a student with minimum of 120 credits.  

25% assessed by research projects

On successful completion, you should have knowledge of:

  • The roles of communication, media and cultural systems within their cultural, political, social, economic and technological contexts.
  • The modes of representation and systems of learning within the contemporary social world, and the ways these are shaped by issues of gender, race, class, ethnicity, disability, sexuality and nationality.
  • The historical and global contexts of media, communication and cultural systems and processes.
  • The issues of social and political citizenship, especially in relation to debates involving communication, culture and media.


On successful completion, you will be equipped with the skills to:

  • Apply the various processes and practices that combine towards the production, circulation and consumption of media, communication and cultural texts.
  • Undertake a variety of forms of research appropriate to different forms of study and analysis and be able critically to reflect on these diverse forms of research.
  • Fully understand and critically reflect on the chosen processes of production of media artefacts and products, so to be able to interrogate through the most suitable theoretical and conceptual toolkit the various processes of production of media, cultural texts and artefacts.
  • Work in flexible, creative and independent ways, demonstrating self-discipline, self-direction, reflexivity, and time-management.
  • Gather, organise and deploy ideas and information in order to formulate arguments cogently and express them effectively in written, oral and creative forms. 
  • Produce work which shows an effective manipulation of sound, image and/or the written word, demonstrating competences in operational aspects of media production technologies, systems, techniques and professional and academic practices.

95%

of our graduates are in work or further study six months after the course

DHLE 2014/15

In a typical teaching week, you will have up to 15 ‘contact’ hours of teaching.

This generally breaks down as:

  • Personal tutorial/small group teaching: 1 hour of tutorials (or, later, individual project supervision) each week.
  • Medium group teaching: 11 hours of practical classes, workshops or seminars each week.
  • Large group teaching: 3 hours of lectures each week.

In addition, you will be expected to undertake a further 20 hours of self-directed studying, including guided study using hand-outs, online activities in your own time.

Our course is designed to reflect the increasingly international context of media and culture; this is reflected strongly in the course curriculum. Modules such as ‘Transcultural Film’ and ‘Living in the Digital World 3’ heavily embed a specific attention to global issues both in terms of approached topics, international seminars and field activities.

We strongly encourage you to broaden your theoretical, cultural and practical references, providing opportunities to broaden your horizons by living, studying or working abroad on a sandwich year. We also offer a range of visits and research field trips abroad, which are reviewed annually. Recent fieldtrips have included: Amsterdam, Berlin, Bilbao, Copenhagen, Hangzhou, Malmo, New York, Paris, Prague, Udine and Venice. You will have opportunities to get involved with exciting international field projects involving researching real life case studies touching upon a wide range of issues such as creative industries, screen and digital media documenting and reflecting on it or to assisting with conferences.

Our Media Research Seminar speakers complement these activities and include international experts giving invited talks and lectures delving into first-hand global professional experience; among them are Herrman Wasserman from Cape Town University, Dr. Bianca Wright and Janneke Adema from Journal of Disruptive Media.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2015/16, we were able to provide a total of 2101 experiences abroad that lasted at least five days, 76% of which were our own organised trips for undergraduates and 23% from postgraduate travel.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni


2,101

Student experiences

The number of student trips abroad for at least 5 days in 2015/16



16,000

and counting

The number of students we’ve helped travel internationally so far


21

global programmes

As well as trips, we offer other opportunities like language courses

What our students say...

Studying Media and Communications has introduced me to a range of subjects of the industry, giving me an opportunity to gain professional experience alongside studying. Each module expands my learning and allows me to develop myself as a media expert and produce my own ideas. I have thoroughly enjoyed my time at Coventry University and I’m looking forward to completing my final year and fulfilling my potential.

Morgan Butler, BA (Hons) Media and Communications, final year student in 2016/17

Entry Requirements

University Course Code: AHU022
A Level BTEC IB Diploma GCSE requirement
BBB preferably to include one from Media, Film Studies or related subjects DDM in Media. 31 points to include English at Higher level Minimum 5 GCSEs at A*-C including English or specified equivalents.

Portfolio

You will be required to submit a portfolio/show reel/written work (as appropriate for the particular course) and you may be asked to attend an interview if it is practical to arrange.

A-Levels

A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer for certain courses, but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

A pass in the Access Diploma, plus GCSE English Language at grade A*-C, or a specified equivalent.

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diplomas

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements. The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language: This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language: This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2017.

What our students say...

Studying Media and Communications has introduced me to a range of subjects of the industry, giving me an opportunity to gain professional experience alongside studying. Each module expands my learning and allows me to develop myself as a media expert and produce my own ideas. I have thoroughly enjoyed my time at Coventry University and I’m looking forward to completing my final year and fulfilling my potential.

Morgan Butler, BA (Hons) Media and Communications, final year student in 2016/17

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


January 2018

£9250 (per year)


September 2018

£9250 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


January 2018

£9250 (per year)


September 2018

£9250 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


January 2018

2018/19 Fees - TBC* (2017/18 Fees - £14,104) (per year)


September 2018

2018/19 Fees - TBC* (2017/18 Fees - £14,104) (per year)


Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

As well as covering UK field trips, key materials and laser print, the fees for this course also include:

  • A mobile technology pack, which enables you to benefit from mobile working and learning with 24/7 access


The following are additional costs not included in the fees:

  • Any optional overseas field trips or visits: £400+ per trip
  • Any additional printing: £50+ per year
  • Any optional site visits and trips
  • Media consumables: £50+ per year

What our students say...

Studying Media and Communications has introduced me to a range of subjects of the industry, giving me an opportunity to gain professional experience alongside studying. Each module expands my learning and allows me to develop myself as a media expert and produce my own ideas. I have thoroughly enjoyed my time at Coventry University and I’m looking forward to completing my final year and fulfilling my potential.

Morgan Butler, BA (Hons) Media and Communications, final year student in 2016/17

Career prospects

The creative media industries account for some of the most exciting and diverse careers available – you could go on to become a producer, technician, presenter, reporter, PR specialist, writer, editor or critic.

We take great pride in our outstanding track record of graduate success – with 95% of graduates in work or continuing their studies after six months (DHLE 2014/15). Our course places your future career at its core, preparing you professionally and providing substantial practical experience so you’re ready to launch a successful career in the media and cultural industries. It is designed to enable you to work for a range of media organisations, which may include the BBC, independent companies, global media organisations, or as a freelance/independent media manager, producer or researcher. 

During your second year, the ‘Professional Experience’ module requires you to undertake four weeks of professionally based activity. Past students have worked in PR offices, TV broadcasting and creative production, radio stations and more. The School of Media and Performing Arts has a very long and impressive history of graduates who establish themselves in extremely high profile media and cultural employment, examples of which include: executive producer for many highly prestigious Hollywood films, executive producer for SYCO, director for BBC documentaries, DJs for national radio stations such as BBC Radio 6 and Virgin Radio, planners and creatives for a number prestigious London-based advertising agencies. 

Our Futures employment team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur. 

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

95%

of our graduates are in work or further study six months after the course

DHLE 2014/15

Where our graduates work

Recent graduates of the course have gone on to work within the film industry, advertising, television, radio, communication management and PR, publishing, the arts and creative media and media education for companies including, Apple, Nielsen, Spark 44, WPP, Virgin, EA Sports, Jaguar Land Rover, Linney Group, IKEA Group, KPMG, Selfridges, Reprezent Radio, Citroen and the BBC. Many also go on to pursue Master’s level study.

What our students say...

Studying Media and Communications has introduced me to a range of subjects of the industry, giving me an opportunity to gain professional experience alongside studying. Each module expands my learning and allows me to develop myself as a media expert and produce my own ideas. I have thoroughly enjoyed my time at Coventry University and I’m looking forward to completing my final year and fulfilling my potential.

Morgan Butler, BA (Hons) Media and Communications, final year student in 2016/17
Disclaimer

By accepting your offer of a place with us, a Student Contract (“the Contract”) will be formed between you and the University. The Contract will detail all of your rights and also the obligations you will be bound by during your time as a student and will also contain all of the obligations that the University owes to you.  We would encourage you to read the Student Contract before you accept any offer of a place at the University. A copy of the Contract can be found here.

The tuition fees stated on the course webpage, prospectus and your offer letter will apply for the duration of your course, subject only to changes to the law or government requirement.

*Due to a delay in the UK Government's announcement of the Retail Price Index, the University is unable to set its fees for entrants in 2018 at this stage. Please note that we set fees for individual courses, and fees from previous years are no indication of fees for future years.