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International Hospitality and Tourism Management top up BA (Hons) 2018/19 entry

Course code:

LONU029

Study options:

1 year full-time
2 years part-time (UK/EU only)

Location:

Coventry University London

Starting:

September 2018

 

Fees:

Get in touch

Coventry University London

For questions regarding study and admissions please contact us:


+44 (0) 24 7765 2152


Overview

Develop your existing qualifications or experience to achieve a full BA (Hons) degree – your gateway to a successful management career in one of the world’s fastest-growing industries.

This course is ideal if you want to top up to an honours degree in hospitality and tourism management. Perhaps you already hold a BTEC, HND or foundation degree, but you need a full bachelor’s in order to accelerate your career. Alternatively, you may want to move into this industry for the first time

Graduating from this course will open up a wide range of career opportunities in hospitality and tourism: industries which continue to thrive around the world. Accomplished graduates are always in high demand, and this highly practical course will prepare you for a wide range of management and leadership positions.

You’ll have opportunities for international travel and you’ll meet a range of employers and the leading professional associations. Studying in the centre of London means you’ll also be surrounded by some of the world’s most iconic hotels and attractions, visited by over 32 million tourists a year. 

Why Coventry University London?

We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Heart of the City

Minutes from the Bank of England and Stock Exchange

Your course in pictures

What our students say...

After doing my own research, I chose to apply to Coventry University London in view of its high-ranking and positive feedback from its graduates. I felt confident that this was the institution which would best prepare me for the wide open field of hospitality.

Pui, International Hospitality and Tourism Management BA

Course information

You’ll join the final year of the 3-year BA degree course, so you can expect a challenging but exhilarating time. Alongside the theory you’ll learn, you’ll be asked to consider and experience very practical aspects of hospitality and tourism. We’ll connect you with industry and employers, bring the world of work into the classroom, and provide opportunities which will enrich your CV.

This course has been designed to meet the needs of today’s hospitality and tourism employers, so you’ll graduate with the skills and knowledge they’re looking for. Our close relationships with the professional associations and trade bodies for these industries also help to ensure the course curriculum is always relevant.

London offers many opportunities to experience world-famous hotels and attractions, whether as part of your course or your own independent research. We will arrange for you to mix with employers (such as The Ritz London and City Cruises), and you’ll hear from guest speakers such as travel or wine companies. 

There are also opportunities to work on real projects for employers, and you could choose to do a work placement overseas. Thanks to our lecturers’ connections, you might find yourself in a live online debate with employers or students in other countries. 

Course Specfication
Download PDF (108 KB)

Modules

Overview

Your one-year course will concentrate on strategic and professional skills, including consultancy. In the final stretch, you’ll undertake a major project: your choice of a work placement, a challenging business simulation or a more academic dissertation.

Modules

  • International Business Strategy

    Tourism and hospitality are competitive sectors, so strategic business acumen will help to create and sustain success.

  • Tourism Destinations Management

    Learn to balance a region’s promotion with the need to protect it from bad development, labour abuse and environmental threats.

  • Developing Business Skills

    Hospitality and tourism managers must know how organisations function; interconnect with other roles; and be effective communicators and team members. 

  • International Hospitality Operations Management

    Explore the complex systems which ensure efficiency and a great customer experience, and how to respond when challenges arise.

  • Business Research Methods

    Honing your academic research capabilities in preparation for your final major project will also provide a lifelong skill.

  • International Marketing Strategy

    Marketing starts with the customer and builds from there: learn to develop end-to-end marketing strategies for achieving key goals.

  • Optional Modules

    For your final major project, choose an academic dissertation, a software-based simulation or a work-experience placement. 

12th

Coventry University has climbed the rankings again to 12th in the UK Guardian University Guide 2018

In more detail...

  • We are ranked number 2 out of 57 universities in the UK who teach this subject, so our graduates have high ‘employer appeal’.
  • Your tutors have all come from industry, where they gained extensive international management experience. This enables them to contextualise the theory they teach.
  • Central London offers a fantastic place in which to study, with some of the world’s leading hotels, tour operators, airports and attractions right on your doorstep.
  • You will benefit from a small student cohort, with lots of opportunities for individual contact and personalised learning. You and your tutors will get to know each other well.
  • You’ll have opportunities for study visits to leading businesses, events and exhibitions in the UK and overseas.
  • Internships, and the chance to network with employers during your course, could lead to employment offers when you graduate.
  • Besides your industry-specific skills, this course will also develop your ‘softer’ skills – such as self-reliance; interpersonal, leadership and communication skills; logical approaches to work; creative problem-solving; and business acumen. These are highly transferable across all industries, and would be useful if you decide to branch out into other sectors.
  • Career-oriented activities will help you learn to make effective job applications and to present yourself well in writing (on your CV) and in person (at interview or a networking event).

Your main study themes are:

  • Internationalisation – many businesses are multi-national; they employ globally diverse teams; and you might work anywhere in the world.
  • Professionalism – everything you learn will be embedded in the latest management practice, and you’ll even learn consulting skills.
  • Operations – learn to organise a huge range of complex resources (from people to places) while delivering a profit.
  • Marketing – explore how to identify, service and communicate with a range of consumers at every level of the market.

You’ll be part of a small cohort of students, so you’ll get to know them well and you’ll receive plenty of personal  attention from your tutors. You’ll spend about a third of your time in lectures and seminars, often learning by working with your fellow students. For the rest of your time, you’ll be engaged in personal research/study and off-campus experiences. 

The emphasis is on gaining practical skills and on real business exposure. You may get involved in discussions and debates, give presentations, write business reports, analyse case studies, and undertake business simulations. You’ll also hear from guest lecturers in industry. You’ll have the chance to put your theory into practice by doing an internship as part of your final major project.

You’ll be expected to use your own time to explore London and all it has to offer the tourist. You’ll be encouraged to make independent observations of hotels and attractions. You might also visit leading employers, and global industry events such as World Travel Market London (an important gathering which helps to shape the travel industry).

There will be many opportunities to learn about the global tourism and hospitality industries simply by talking to your fellow students from all over the world.

Teaching methods may include lectures, seminars, textbooks, workshops, debates, case studies, consultancy projects, simulations, business plans, and online collaborations.

Although you’ll have essays and exams, a heavy emphasis is also placed on practical business skills. Therefore, you’ll be expected to complete reports, presentations, simulations, workshop activities and other workplace-related tasks, where you’ll be expected to make logical and compelling arguments. Some assessments are individual and some involve group work, helping you to develop confidence as a contributing member of the workplace. 

The following breakdown shows how your final grade assessment is likely to be attained:

  • Examinations 40%
  • Coursework, tests and essays 30%
  • Practical or project work 10%
  • Group work and similar activities 10%
  • Presentations, posters and other activities 10%

On completion, you’ll be able to:

  • discuss the ethical, social, economic and historical contexts of tourism and hospitality
  • demonstrate an ethical, sustainable approach to business, and conduct yourself as a global citizen with a strong sense of social responsibility
  • understand the economics of the industry, and how to manage turnover and profitability
  • describe the many operational roles which contribute to a successful tourism or hospitality business
  • collaborate successfully with, and lead, teams from diverse cultures and backgrounds
  • take a well-developed approach to critical thinking, situational analysis and problem-solving• use what you’ve learned, in theory and practice, to solve operational problems and make business improvements
  • understand strategic decision-making, including in the international arena
  • identify and respond appropriately to diversity among consumers, employees, organisations, governments and external agencies
  • identify and analyse business problems in both local and international arenas, and formulate potential solutions.

71%

of students graduate with a first or a 2:1

UNISTATS

In a typical week you will have up to 12 contact hours of teaching, including one-hour lectures and two-hour seminars. You should also expect to spend 24 hours each week on personal study: doing online activities, reading, studying, preparing for tutorials and revising.

As a part of this course you’ll have the opportunity to arrange a work placement (internship), in the UK or abroad, as your final major project. There may also be optional field trips overseas, arranged by your tutors. Throughout the course, all of your learning will be in a global context, and you’ll study alongside – and learn from – students from all over the world. Many students find these networking opportunities to be invaluable for future employment and partnership opportunities. 

What our students say...

After doing my own research, I chose to apply to Coventry University London in view of its high-ranking and positive feedback from its graduates. I felt confident that this was the institution which would best prepare me for the wide open field of hospitality.

Pui, International Hospitality and Tourism Management BA

Entry Requirements

University Course Code: LONU004
HND Foundation Degree GCSE requirement
Merit profile Merit profile Minimum 5 GCSEs at A*-C including English Language and Mathematics 

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language: an IELTS of 6.5 overall is required for this course. Pre-Sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language: an IELTS of 6.5 overall is required for this course. Pre-Sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2017.

What our students say...

After doing my own research, I chose to apply to Coventry University London in view of its high-ranking and positive feedback from its graduates. I felt confident that this was the institution which would best prepare me for the wide open field of hospitality.

Pui, International Hospitality and Tourism Management BA

Starts

Fee


September 2018

£9,250 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2018

£9,250 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2018

£12,329 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

What our students say...

After doing my own research, I chose to apply to Coventry University London in view of its high-ranking and positive feedback from its graduates. I felt confident that this was the institution which would best prepare me for the wide open field of hospitality.

Pui, International Hospitality and Tourism Management BA

Career prospects

Graduating with a degree in hospitality and tourism can offer excellent career prospects, because these industries have outperformed the global economy for six consecutive years.

Worldwide tourism grew by 6% in early 2017. In 2016, tourism alone provided employment for 109 million people, contributing $2.3 trillion to the world economy. In 2017, the hospitality industry was the UK’s 4th biggest employer. Despite economic and political challenges across the world, people are travelling more than ever, for both business and leisure purposes – which means more opportunities in management and leadership, too.

You’ll graduate with a sound understanding of the hospitality and tourism industries, including how to run an operation successfully and profitably. You’ll also have a wide set of skills which will transfer across to any other sector, including principles of management and softer skills such as communication and teamwork

90%

of students in work or further study six months after they left university

DLHE 2015/16

Where our graduates work

Your career choices on graduation include working in hotels or tourism, or even both – as is the case with some large corporations. Some organisations are independent whereas others may be part of an international group, offering many opportunities for travel.

You might go to work for a tour operator, a travel agency, an airline or a cruise company, or work in incentive or corporate travel. Roles will also be open to you, relating to hospitality and tourism, in publishing, PR, journalism, IT or consultancy. Alternatively, you’ll have a wide range of skills which will appeal to employers in other industries, so you’d be free to do something else entirely.

Some of our students, when they leave us, begin a graduate programme. Others take up a permanent specific role. You might even start your own business. 

80%

of graduates are in professional/ managerial jobs within 6 months

UNISTATS

What our students say...

After doing my own research, I chose to apply to Coventry University London in view of its high-ranking and positive feedback from its graduates. I felt confident that this was the institution which would best prepare me for the wide open field of hospitality.

Pui, International Hospitality and Tourism Management BA