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International Fashion Marketing MSc 2018/19 entry

Course code:

LONT025

Study options:

1 year full-time
2 years part-time (UK/EU only)

Location:

Coventry University London

Starting:

September 2018
January 2019

Fees:
Faculty:

Coventry University London


Get in touch

Coventry University London

For questions regarding study and admissions please contact us:


+44 (0) 24 7765 2152


Overview

Are you looking to move into fashion, accelerate your fashion career, set up your own business, or extend a family enterprise? This fast-paced, practical course is ideal for a wide range of ambitious, highly motivated students seeking a springboard to a career in global fashion marketing.

You’ll study in one of the world’s most thrilling fashion capitals, surrounded by iconic and emerging brands as well as linked occupations such as photography, styling, events and publishing. You’ll have endless opportunities for exposure to the world of fashion, from up-and-coming designers and their pop-up shops to global trend laboratories, exhibitions and museums, street markets, high-street stores and luxury fashion brands. 

You’ll have the flexibility of being able to study part-time or full-time. In Term 2, you’ll choose a specialist pathway: either Digital Fashion Marketing or Luxury Fashion Branding. There are opportunities for field trips (including overseas), internships and real consultancy projects.

Why Coventry University London?

We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Heart of the City

Minutes from the Bank of England and Stock Exchange

Course information

Analyse the global markets for fashion and retail, and learn to manage fashion brands. Examine global trends in business systems, standards and practices. Explore product development and consumer behaviour, and choose to specialise in digital fashion marketing or luxury fashion branding.

This exciting course covers a huge amount of ground, and in your second term you’ll be able to choose between two specialist pathways:

  • Digital Fashion Marketing – The effective use of communication technology enables fashion brands to ‘punch above their weight’ and have a global impact. You’ll learn to create digital marketing and social media campaigns, engaging with consumers in more meaningful and interactive ways. You’ll explore online fashion retail and branding, and learn tools to analyse the behaviour of digital consumers.
  • Luxury Fashion Branding – The global luxury sector continues to grow and generate profit. This pathway addresses the challenges and opportunities of the luxury fashion sector, so it’s ideal if you see your future career with premium fashion brands. You’ll learn to design global retailing and visual merchandising strategies, and how luxury goods and services are branded.

Course Specification
Download PDF (907 KB)

Modules

Overview

You’ll study six core modules plus an additional three modules from your choice of either the Digital Fashion Marketing or the Luxury Fashion Branding pathways (pathway options are subject to student numbers). In your final term, you’ll also choose one of several optional modules for your major project.

Modules

  • Strategic Management*

    Structure and resource the organisation, set business goals, and implement effective strategies. Includes a business simulation.

    *You will need to pass this module to be eligible for the CMI Certificate in Strategic Management and Leadership.

  • Fashion Marketing and Communication in a Global Context*

    An exciting business simulation will help you identify, engage with and respond to B2B and B2C audiences around the world.

    *You will need to pass this module to be eligible for the CMI Certificate in Strategic Management and Leadership.

  • Trend Prediction and Fashion Forecasting

    Understand brands and consumer preferences for different markets (high street, independent designer and luxury brands).

  • International Fashion Marketing

    Explore how fashion brands can engage with and meet the needs of consumers around the world.

  • Fashion Brand Management

    Branding is particularly powerful in fashion – so what is a brand, how is it positioned, and how do you maintain control?

  • Business and Management Research Methods

    This module is essential preparation for your final major project (see below), and also provides an essential lifelong skill.

  • Digital Fashion Marketing pathway modules**

    Digital Fashion Communication

    Learn to build a compelling online presence for fashion brands via social media campaigns, apps and e-commerce.

    Innovations in Fashion Retail Marketing

    Examine the way fashion retail is evolving in response to globalism, the impact of online, and changing consumer tastes.

    Buyer Behaviour in a Digital World

    Compare and contrast the way consumers engage with fashion brands when online and when in traditional retail environments.

    **Pathway options are subject to student numbers.

  • Luxury Fashion Branding pathway modules**

    Experiential Branding and PR for the Luxury Market

    Create effective narratives for goods and services in the luxury fashion sector which extend beyond the store and online.

    Luxury Fashion Retail Marketing

    The in-store experience remains a critical part of the mix for luxury shoppers: learn how stores can respond to their needs.

    Buyer Behaviour in the Luxury Sector

    How and why do consumers choose luxury brands, and where do they shop for them? How can fashion brands engage with them?

    **Pathway options are subject to student numbers.

  • Final Project Options

    One from the following:

    Internship

    We offer highly sought-after fashion internship opportunities, enabling you to gain invaluable work experience and references.

    Consulting project

    Working on you own or together as a consulting team, develop a solution or approach to a real fashion client’s business problem.

    Dissertation

    Take a more academic approach by researching a fashion topic of your choice, building on existing understanding of the issue.

    London Fashion Live Project

    Participate in a real project as you work closely with a UK-based fashion organisation: practice your skills and build your CV!

In more detail...

  • Explore your interests and talents in order to find the fashion marketing career that’s right for you
  • Pass two modules to qualify for the CMI Level 7 Certificate in Strategic Management and Leadership
  • Build your hands-on experience (and your CV) with real experiences such as event management, work placements, internships ad consultancy projects
  • Enjoy working in our on-campus fashion studio, featuring a suite of Apple Macs equipped with the latest software
  • Hear guest lectures from a diverse range of fascinating individuals in fashion, such as photographers, stylists, designers and founders of ethical brands
  • Walk just a few blocks from our campus to Spitalfields and Brick Lane – two well-known hubs for fashion professionals and entrepreneurs
  • Participate in field trips within the UK (for example, to factories, ateliers, museums, stores and exhibitions) as well as overseas, such as Copenhagen or the Première Vision trade show in Paris
  • Access business start-up advice and support if you’re interested in starting your own business when you graduate

Your main study themes are:

  • Ethics & sustainability – You’ll explore a range of ethical issues faced by the fashion industry, such as working conditions, exploitation, fair trade, sustainable production, environmental concern and animal welfare.
  • Problem-solving – Throughout your studies you’ll develop a strategic approach to identifying, analysing and solving business problems, learning to source reliable information on which to base your decisions.
  • Consumer behaviour – The key to marketing is understanding your consumer and meeting their needs, so you’ll learn to identify, profile, reach and engage with a wide range of global fashion consumers.
  • Innovation – The fashion industry is fuelled by change, but this presents particular problems for business. Learn to become an agile leader, capable of responding to constant change and

Coventry University was awarded ‘Gold’ in the UK’s recent Teaching Excellence Framework, so you’ll benefit from superb tuition here at our London campus. Your tutors have considerable experience across a range of fashion disciplines, and use their ‘little black books’ of contacts to create maximum learning opportunities for students.

Although your studies will be underpinned by solid academic theory, this course provides every possible opportunity to apply what you’ve learned to the real business context, both on and off campus. You will learn by doing, undertaking a range of business-oriented projects in the classroom. You’ll also have the option to do work experience, an internship or a live consultancy project for a real client.

You’ll learn through exposure to industry through opportunities for field trips, tours, guest lectures and visits to businesses and ateliers in the UK and overseas. Your final major project will challenge your skills in international fashion marketing, asking you to apply them to contemporary fashion issues.

You’ll also be expected to become a highly motivated independent learner. You’ll be encouraged to make the most of all the opportunities available to you in London – such as store visits, museums, exhibitions, conferences and simply observing stores, streets and markets. A significant proportion of

your time should be dedicated to personal study, a lifelong skill which will benefit you throughout your career.

Teaching methods may include lectures, seminars, textbooks, workshops, debates, case studies, consultancy projects, simulations, business plans, online collaborations.

You will be assessed regularly so that both you and your tutors can identify your strengths as well as any areas where you may need additional support. Assessments reflect workplace activities, and will therefore focus on team work, hands-on activities and real-world projects. You’ll be expected to work under pressure to deliver work which is fit for purpose in the contemporary fashion business environment.

You’ll be assessed through seminars, workshops, debates, presentations and written assignments, which might include a research journal, trend or range book, and creative pitches. You might be asked to develop brand strategies, social media campaigns, consumer profiles, plans for a brand-new independent fashion boutique or concept store, a trend prediction portfolio, a fashion design and product development portfolio, or a buying and merchandising portfolio.

On completion, you’ll be able to:

  • Understand the markets and customers for the fashion and luxury industries, including the needs of stakeholders such as employees, sponsors, collaborators and competitors
  • Carry out the branding and marketing of fashion and luxury goods and/or services
  • Articulate the impact of external factors which affect fashion marketing, including ethical, environmental, economic, social and technological change issues; international developments and corporate governance
  • Understand the management of resources and operations in fashion marketing, using appropriate communication and information technologies
  • Describe the international market structures and strategies which affect global marketing in this context, and how to develop and apply effective business policies and strategies
  • Apply and commission creative and/or digital skills for the fashion industry
  • Employ critical thinking and creativity, and manage it in others, using well-informed logic and your skilled research
  • Identify and solve fashion business problems, having evaluated a comprehensive range of options.

This course takes a global perspective on the entire curriculum. Not only will you explore fashion in its international context, but you’ll also learn how it is resourced, manufactured, marketed and sold around the world. You’ll have opportunities for overseas trips (for example, Paris or Copenhagen) and you could arrange to do an internship or consultancy project overseas.

Studying alongside an international cohort of students from around 50 countries means you’ll be able to learn from their insights and experiences, develop your cross-cultural skills, and build an invaluable network of international contacts.

Entry Requirements

A good quality honours degree or equivalent. Applications from candidates with relevant experience will be considered on an individual basis.

A good quality honours degree or equivalent. Applications from candidates with relevant experience will be considered on an individual basis.

English as a Foreign Language: This course requires IELTS of 6.5 or equivalent. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

A good quality honours degree or equivalent. Applications from candidates with relevant experience will be considered on an individual basis.

English as a Foreign Language: This course requires IELTS of 6.5 or equivalent. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Starts

Fee


September 2018

£11,301 (per year)


January 2019

£11,301 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2018

£11,301 (per year)


January 2019

£11,301 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2018

£13,871 (per year)


January 2019

£13,871 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Flying Start

Included in the fees:

  • Specified core textbooks
  • Any mandatory UK residential field trips
  • Any mandatory UK site visits and trips
  • 1,000 sides of black and white laser prints

Additional costs not included in the fees:

You may have the opportunity to participate in non-mandatory field trips in the UK and abroad. These visits are not included in the programme fee and prices will vary depending on the location of the field trip.

Career prospects

This course is intended to equip you with the skills you need to become an effective leader in fashion marketing, addressing the intellectual, financial and cultural demands of an ever-changing society and global fashion audience.

In addition to your fashion-specific skills, you’ll develop a range of broader, transferable skills in management, communication, teamwork, decision-making and strategic thinking. You’ll also learn to devise entrepreneurial and innovative solutions to problems which arise in fashion businesses. All of these skills are in high demand among employers in the global fashion industry.

The global perspective afforded by this programme will prepare you to work internationally, or based in one country but trading with others, or based anywhere but responding to a global market for your fashion goods and/or services.

Where our graduates work

Your master’s degree in International Fashion Marketing will open up a whole world of career opportunities. When you graduate, you might look for a role in social-media management, fashion content management, editorial, PR, buying, advertising, brand management or visual merchandising, for example. You might go into consultancy or journalism, or start your own business.

Recent graduates are now working in diverse businesses including small independent luxury brands or in the marketing teams of larger international companies. Others have gone on to collaborate with young creatives or to launch their own companies, while still others have helped to advance a family fashion business or led the diversification of a family business into fashion.