This module aims to introduce students to the external environments in which a fashion organisation operates, and how these influence the decisions fashion organisations make.
The makeup of the fashion industry is complex, with market levels ranging from the independent practitioner to large multinationals operating with a wide global reach as well as different business models ranging from SMEs to large design houses, major international retailers through to national and international wholesalers.
Design and manufacturing make up only a fraction of the functions of a fashion business; critical functions include industry and consumer research, brand licensing and property rights, product development and manufacturing, marketing and distribution.
Organisations are also influenced by the environment in which they operate; changes in the political, economic, social and technological environments can also affect the success of an organisation. For future fashion organisations, having a sound understanding of local, national and international environments is crucial for success. In this module, students will gain an insight into some of the everyday problems that fashion organisations face and the basic economics that can help them solve and these problems and future-proof their business.