In today’s fast-paced, volatile world of business, companies are looking for highly skilled, flexible managers able to adapt to change, take advantage of technological advancements and sustain competitive advantage in a globalised marketplace.
This specialist MBA is designed to equip you with the analytical and decision making skills to develop successful marketing strategies aligned to corporate objectives. You should also gain up-to-date knowledge of current business issues, developing the broader management skills needed to become effective change agents and meet the leadership challenges of the future.
With a focus on marketing and communications with clients and customers, we aim to provide a solid grounding in marketing theory and practice, together with an insight into buyer behaviour and the need for creativity and innovation.
With over 5,500 students, Coventry Business School is one of the largest business schools in Europe, rated ‘excellent’ by Eduniversal and an active member of the European Foundation for Management Development (EFMD) and Chartered Association of Business Schools (CABS). Committed to maintaining our high levels of student satisfaction, we will enhance your student experience through regular industry insight and interaction. Our Prestigious MBA Leadership Lectures offer the chance to gain real insight into the world of business with talks from industry icons that, in the past, have included Business Woman of the Year Julie White, Co-Founder and Director of Maskarade, Dean Walton of Dragons’ Den fame, Jevon Thurston-Thorpe of Penso Consulting and Peter Robson, who is the retired Managing Director of Sun Hydraulics.
You’ll be taught by staff who have spent time in industry, in roles such as marketing executives, managers and directors of private and public sector organisations. Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour, to name but a few.