CLOSE

Campus Map

Working with Coventry University

Working at Coventry University

Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

View current job vacancies.

LOG IN TO THE COVENTRY UNIVERSITY SITE

Staff portal

Access the central point of information for all staff across the University.

LOG IN TO THE STAFF PORTAL

Student Portal

Check your assessments, access Solar and get course information.

LOG IN TO THE STUDENT PORTAL

Egregiousness and Boycott Intensity: Evidence from the BP Deepwater Horizon Oil Spill


Seminar Overview

Consumer boycotts are triggered by egregious events, but the literature has not distinguished the level of egregiousness from consumers’ preferences or disutility associated with a given level of egregiousness, nor has the literature studied how these two components of egregiousness affect boycott intensity. We provide a model of market-level boycotts that distinguishes the two egregiousness components. Consistent with the predictions of our model, the market-level intensity of consumer boycotting of BP-branded gasoline, which was triggered by the BP Deepwater Horizon oil spill, increased with the spill’s egregiousness level, approximated by the officially reported daily amount of oil leaked into the ocean and by other measures (i.e., the duration of the spill and the intensity of media coverage), and with consumers’ disutility from egregiousness, approximated by an area’s environmentalism and its proximity to the Gulf of Mexico.

Guest Speaker

Professor Michael Jay Polonsky is the Chair in Marketing at Deakin University. He has been researching environmental and social issues in marketing for over 20 years. He has published over 120 journal articles, with many of these focusing on environmental marketing issues. In 2010 he was awarded the Elsevier Distinguished Scholar by the Society for marketing advances in the US for this work. He has also been involved in a number of conferences serving as the environmental/social marketing tracks as past AMA, ANZMAC, KAMS and AMS conferences.

Registration

You can register for the event online.

Lunch will be provided.

Jul 13

Event Time:
Start time: 12:00
End time: 14:00

Event Location:
Jaguar Building, JA118

Event Contact:
Mandy Bisla | cbis.info@coventry.ac.uk