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DEFRA via Regional Growth Network
Centre for Business in Society
Professor Nigel Berkeley
Dr Andrew Jones
Dr Jason Begley
The Warwickshire Rural Electric Vehicles (WREV) trial aims to encourage SMEs in rural Warwickshire to evaluate the possibility of switching to an Electric Vehicle (EV). The project provides an SME with a grant to support the lease of an EV for up to two-years. The trial raises awareness of how EV technology can help businesses reduce their carbon footprint, counter increasing petrol and diesel prices, and support business development.
As a partner in the project, Coventry University is responsible for evaluating and monitoring the usage of the vehicles involved in the trial as well as obtaining feedback from the parties involved.
Most EV trials have focused on an urban setting, but WREV has been specifically designed to support SMEs in rural areas. Through nearly twenty SMEs taking some part in the project, this trial helps to demonstrate how EVs are an effective mobility solution for businesses operating in a rural environment. These drivers and businesses face unique mobility challenges in terms of distances and costs, which can be lessened by adopting alternative forms of mobility such as EVs.
To explain the benefits and costs involved in the switch to EVs, this project will take data from two main sources:
In combining both the numerical data taken from the vehicles and the feedback from trial participants, case studies detailing the businesses results and experiences during the trial will be completed to help assess the benefits and costs to SMEs of switching to EV technology.
The findings of the research will be disseminated through overall reports into the progress of the trial, monthly reports sent to each SME detailing cost and emissions saving, and academic publications using the data to enhance other on-going work into EVs.
This project has now completed and findings can be found in the reports below.
Targeting electric vehicles (EVs) at ‘consumers with a conscience’ has yet to result in widespread adoption of this technology. This study aims to assess whether an alternative approach of new market entrants, such as Tesla, in marketing the EV as a desirable gadget, badge of honour and ‘must-have’ brand, is likely to bring about mass adoption and a step-change in sales.
Senior Research Assistant Lizzi Bos was recently awarded £800 to run an event as part of the ESRC Festival of Social Science week in November, with a team from CBiS. The event aims to showcase community food growing in Lambeth, London and draws upon Lizzi's doctoral research.
This seminar will: chart the development of the Farming for the Future Programme; describe the methodologies deployed to improve farming practices; outline the metrics captured to assess the effectiveness of the programme and will provide evidence of the programme’s successes.
On July 11th CBiS held ‘The circular economy: transitioning to sustainability?’ conference at the TechnoCentre. In collaboration with CReiMS (Centre for Research in Marketing and Society), Sheffield University Management School and the Academy of Marketing Sustainability SIG, the one day conference played host to over 80 delegates drawn from across Europe and UK, including academics and practitioners.
Dr Agatha Herman visits us from Cardiff University and in this talk she will explore who exactly is the subject of the contemporary Fairtrade movement.