The Strategic Marketing MSc degree aims to develop a strategic marketing focus and link it to the strategy process within an organisation. It emphasises customer care as well as competitive advantage.
Companies the world over, whether they are involved in consumer sales, B2B, intermediaries, charities or NGOs, all recognise the importance of marketing and therefore the need to employ qualified and skilled marketing graduates.
HOW TO APPLY
To find out more about how to apply, click on the Apply For This Course button above. Many of our courses offer a part-time study option. Note that the part-time mode of study is not applicable to international students, unless you hold a relevant visa – please check with the international office.
Please note: we have a range of taught postgraduate awards to suit your needs, from Postgraduate Certificate or Postgraduate Diploma to a full Master's Degree (MA, MBA, MSc, LLM). In most cases you can decide to exit at Postgraduate Certificate or Diploma level, without carrying onto the full Master's qualification.
How will this course enhance my career prospects?
The MSc Strategic Marketing is suited to graduates seeking career development and opportunities at management level with strategic and operational responsibilities in marketing. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development, working with the leading organisations worldwide such as Airbus, Millward Brown, Silverstone and many others.
Accredited by The Chartered Institute of Marketing (CIM), this course is also mapped for maximum exemptions against the CIM Diploma in Professional Marketing. This means that you have the opportunity to work towards achieving the CIM Diploma in Professional Marketing while studying and may graduate with an enhanced qualification that is highly sought after by employers. Our students need only complete two units of the Diploma to gain the qualification in full.
With appropriate work experience you will be eligible for Associated/Member status from CIM and awarded designatory letters ACIM/MCIM. With this you will be well on your way to Chartered Marketer status, the mark of an up-to-date, qualified and experienced marketing professional (additional fees may apply).
As part of the Strategic Marketing MSc degree students have the option of enrolling on the internship programme.
This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.
Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.
Students must successfully meet the following assessment criteria:
- Academic: successfully complete all Semester 1 modules including research methods at the first attempt;
- CV shortlisting: submit a CV, which will be used for competitive short listing by the internship panel;
- Presentation: prepare and successfully deliver a formal presentation;
- Interview: interview with the university internship panel.
After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.
Read more information on the internship programme offered by Coventry University Business School.
GLOBAL LEADERS PROGRAMME
To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.
The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.
Click here for further details on the Global Leaders Programme.
If you click on the Order a Prospectus button above, we will send you a printed Postgraduate Prospectus; alternatively you can download a pdf prospectus.
To find out more information about Postgraduate Study at Coventry University, including finance and funding and the benefits of further study, see our Postgraduate Study pages.
Postgraduate alumna profile
Verela graduated in 2010 with an MSc in Strategic Marketing Management and is now Social Media Manager at TBG Digital.