The United Nations World Tourism Organisation estimates that tourism accounts for more than one in every 13 jobs globally and is set to increase. The industry offers a broad and exciting range of careers – anything from attraction and destination management and marketing to tour operations and retail travel or tourism media and teaching.
Exploring the global trends and challenges in tourism, on successful completion this top-up course enables you to achieve a globally recognised Bachelor's degree. We also aim to support you in Improving both your English language skills and intercultural competency.
Blending theory, strategic perspective and practice, the course builds on your previous studies to help develop your knowledge and understanding in areas required by contemporary tourism organisations - strategic management, tourism operations management, marketing and human resource management.
By studying this course, you should be able to develop your analytical, organisational, problem solving, interpersonal, communication and project management skills, together with an appreciation of the diversity of cultures involved in developing and managing international tourism operations.
With around 5,000 students and 300 staff, Coventry Business School is one of the largest in Europe, rated as 'excellent' by Eduniversal. We have been educating business professionals for over a century and enjoy links with a wide range of employers within tourism industry and related sectors.