International Tourism Management BA Top-Up | 2018/...
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International Tourism Management BA (Hons) Top-Up 2018/19 entry

Course code:

FBLU001

Study options:

1 year full-time

 

Location:

Coventry University

Starting:

September 2018

 

Fees:

2018/19 Fees - TBC* (2017/18 Fees - £11,927)

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:


+44 (0) 24 7765 2152


Overview

If delivering top customer service to clients is your passion, complete your studies to degree level with this International Tourism top-up.

As a fascinating and complex expression of contemporary society, tourism has experienced continued growth and ‎diversification to become one of the fastest growing economic sectors. By the year 2020, tourism will be firmly established as one of the world’s most powerful socioeconomic forces, generating revenues top 1.5 billion. With its socio- economic, cultural and environmental importance, there is a growing need for graduates with creative tourism management skills.

This final year course, aimed at students from outside the UK, enables you to top-up your existing qualification to a Bachelor of Arts (Honours) degree and Incorporates the advanced study of business English. Studied full-time over one year, this course aims to develop the managerial skills and knowledge necessary to succeed in this fast­changing and challenging industry. 

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditation and Professional Recognition

This course is accredited and recognised by the following professional bodies:

Association of Event Management Education (AEME)


EuroCHRIE


Chartered Association of Business Schools


European Foundation for Management Development (EFMD)

Course information

The programme of study aims to provide students with a comprehensive and up-to-date perspective on how tourism is managed in an international context.

The extreme and fascinating complexity of international tourism sector requires trained professionals, creative, sensitive and attentive to the world around them, with an outstanding ability to manage global networks and to promptly recognise opportunities and threats before their competitors. 

The programme of study aims to provide students with a comprehensive and up-to-date perspective on how tourism is managed in an international context. The main themes include the global tourism industry, destination management, contemporary tourism markets, the policy-making and planning dimensions of tourism, consumer trends and human resource management. Depending on your interests, you can choose from a wide range of optional modules In areas such as entiepreneurshlp, venue operations management and international events management. 

You will be expected to explore a wide variety of issues and challenges faced by managers In the tourism sector. Teaching will often refer to news stories and latest research or share experiences from local, national and international contexts. For example, recent discussions have centred on tourism and sustainable development, international travel and global security, dynamics in tourism, hospitality and events. We work with international institutions and practitioners from all around the world developing real­-life simulations. 

Modules

Overview

Modules

  • Global Tourism

  • International Tourism Marketing

  • Contemporary Issues in International Tourism

  • International HRM

  • Optional Modules

    1 from the following:

    • Academic English for International Business 1 and 2*
    • International Event Management
    • International Marketing

     


    1 from the following:

    • Exploring Entrepreneurship
    • Venue Operations Management
    • Contemporary Business Strategy

     


    *Students whose first language is not English will be required to take Academic English for International Business 1 and 2 as one of their options.

12th

Coventry University has climbed the rankings again to 12th in the UK Guardian University Guide 2018

In more detail...

  • Experienced team of academics and researchers, with a mix of academic and industry experience, including staff who have worked as industry consultants for tourism destinations, national and international tourism organisations, and operations managers in conference venues and luxury hotels.
  • Research-informed teaching, delivered by staff with expertise in relevant areas such as, international tourism management, cultural heritage and tourism development, destination and attractions management, sustainable tourism, and International tourism and peace.
  • Membership of the EuroCHRIE - the Hospitality & Tourism Educators, Chartered Association of Business Schools (CABS), European Foundation for Management Development (EFMD) and Association of Event Management Education (AEME).
  • Strong industry links with local, national and international tourism organisations and tourism businesses.

Opportunities for industry field trips to tourism organisations, attractions and events.

Our main study themes are:

  • Global tourism: We explore tourism from a variety of perspectives, including sustainable tourism development, the influence of new technologies, emerging destinations, global security, tourism development in developing countries, and encourage an integrative and systematic approach to strategic development for the various sectors of the industry. The focus is on applying the principles of business to the world of international tourism – environmental scanning, analysis and the strategy development process.

  • International tourism marketing: Explores the strategic marketing management process, as well as techniques used to evaluate the dynamic nature of tourism market demand and identify competitive advantage. We cover related theories of consumer behaviour with respect to the tourism industry, including the management of service quality and customer satisfaction.

  • International HRM: You should gain a critical understanding of the skills required of managers to manage people and how those skills are implemented to improve business operations within the tourism industry. We will also cover the strategic human resource planning and personnel practices required to ensure future business success.

  • Academic English for International Business: Aims to develop your English language knowledge and skills to a level where you can operate effectively and independently within the international tourism industry. The emphasis is on extending your practical reading, writing, speaking and listening skills.

This course is available on a one-year full-tlme basis only. 

Teaching is based on a combination of classroom and sern!nar-based activities, In which we will break off into smaller groups to discuss and debate a chosen theme or topic, such as mass tourism or extreme environments, for example. 

We invite people currently working ln tourism industry, such as tour operators, destination planners, hotel managers, practltloners from tourism related sectors, to share their experiences and views. Thls is designed to help you to build your professional networks with a view to applying for future placements or employment. 

Your academic personal tutor (APT) will review and discuss your progress with you and will be available for advice the roughout your time on the course. 

A range of different assessment methods are used across the course both to support the development of a variety of skills and knowledge and take account of different learning styles.

An estimated percentage breakdown of your final grade assessment is as follows:

  • Reports: 40%
  • Formal examinations: 15%
  • Essays: 20%
  • Case studies: 5%
  • Presentations: 15%
  • Portfolios: 5%

40% assessed by reports

On successful completion, you should have knowledge of: 

  • The established and emerging tourism theories, principles, and concepts in an international context.
  • The role of tourism in the economy, society, culture, and sustainability of tourism destinations globally. 
  • The key concepts from management disciplines (strategy, financial management, human resources and marketing) that support the management and operations of tourism in an international context. 
  • Research techniques and relevant sources of information used to investigate and analyse international tourism. 
  • The relationship between the production, supply and consumption of a range of consumer goods and services with respect to international tourism. 
  • The nature, characteristics and behaviour of tourist consumers and the emerging patterns of tourism demand globally. 


On successful completion, you should be able to: 

  • Source, analyse and apply appropriate information to support tourism management decision making. 
  • Analyse, synthesise, summarise and evaluate data sets and information salient to international tourism management. 
  • Communicate ideas and findings effectively In a range of formats to different audiences appropriate to international tourism contexts. 
  • Work effectively, Independently and In cross-cultural teams, demonstrating adaptability to change and meeting deadlines. 
  • Conduct research into business problems and issues, and present the findings in an appropriate written, verbal or electronic format. 
  • Apply creative and innovative techniques to solve tourism related problems. 

In a typical teaching week, you will have up to 15 'contact' hours of teachlng. This generally breaks down as: 

  • Personal tutorial/small group teaching: up to 3 hours of industry contact, field visits, personal mentoring and surgery hours
  • Medium group teaching: 6 hours of seminars and work
  • Large group teaching: 6 hours of lectures each week

In addition, you will be expected to undertake a further 22 hours of self-directed studying and revising in your own time, including some guided study using handouts and online activities.

There are opportunities to gain an international experience in many ways. Coventry is a multicultural university, so our diverse student and staff body helps to facilitate a multicultural learning environment in which you will share experiences with staff and students from many different countries. However, the fundamental nature of this course is international in its outlook, studying the tourism industry as It affects different countries and cultures. 

We run a number of collaborative Online International Learning (OIL) projects on the course, which enables students on the project to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams. In the past, students have worked alongside EU students as part of a week-long case study in Holland. 

There are also opportunities to attend an international field trip that emphasises intercultural engagement and group working. Subsidised by the University, this is likely to include a visit to one of the School's strategic international partners, located in countries including Malaysia, China, Hong Kong, and the USA to experience the global impacts of tourism directly. 

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2015/16, we were able to provide a total of 2101 experiences abroad that lasted at least five days, 76% of which were our own organised trips for undergraduates and 23% from postgraduate travel.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA)


2,101

Student experiences

The number of student trips abroad for at least 5 days in 2015/16



16,000

and counting

The number of students we’ve helped travel internationally so far


21

global programmes

As well as trips, we offer other opportunities like language courses

Entry Requirements

You must have successfully completed Years 1 and 2 of an equivalent course.

You must have successfully completed Years 1 and 2 of an equivalent course.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language This course requires an IELTS of 6.5 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

You must have successfully completed Years 1 and 2 of an equivalent course.

Select your region to find detailed information about entry requirements:

English as a Foreign Language This course requires an IELTS of 6.5 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2017.

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2018

£9250 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2018

£9250 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2018

2018/19 Fees - TBC* (2017/18 Fees - £11,927) (per year)


Career prospects

The rising economic influence of middle-income economies and previously less developed countries all point to a future in which tourism is set to increase, however tourism needs to be managed responsibly and professionally.

The in-depth knowledge, critical evaluation and analysis skills developed on the course are designed to prepare graduates for management positions much demanded by the international tourism industry.

You will have the support of dedicated Personal Employment Tutors. The employment unit can also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. 

Where our graduates work

Successful completion of the course can open a wide range of careers in destination management and marketing, accommodation, arts, culture and heritage, transport and tourism. Employers can include tour operators, travel agencies, airlines, cruises, tourist attractions, heritage sites, conference organisers and hoteliers.

Graduates on our 3 year tourism degree courses have gone on to occupy positions within a variety of national and international companies, including The Royal Opera House, Live Buzz Events, Ricoh Arena, Chelsea Football Club Events Team, Gordon Ramsey Events, Pandora Events, Conference Care, and Virgin Media Pioneers.

Disclaimer

By accepting your offer of a place with us, a Student Contract (“the Contract”) will be formed between you and the University. The Contract will detail all of your rights and also the obligations you will be bound by during your time as a student and will also contain all of the obligations that the University owes to you.  We would encourage you to read the Student Contract before you accept any offer of a place at the University. A copy of the Contract can be found here.

The tuition fees stated on the course webpage, prospectus and your offer letter will apply for the duration of your course, subject only to changes to the law or government requirement.

*Due to a delay in the UK Government's announcement of the Retail Price Index, the University is unable to set its fees for entrants in 2018 at this stage. Please note that we set fees for individual courses, and fees from previous years are no indication of fees for future years.