International Marketing BA Top-Up | 2018/19
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International Marketing BA (Hons) Top Up 2018/19 entry

Course code:

BESU149

Study options:

1 year full-time

 

Location:

Coventry University

Starting:

September 2018

 

Fees:

2018/19 Fees - TBC* (2017/18 Fees - £11,927)

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:


+44 (0) 24 7765 2152


Overview

Are you an overseas student hoping to top-up your degree? This potentially career-boosting International Marketing course might be for you!

The International Marketing course is designed with a specific focus on marketing in an international context and incorporates the advanced study of at least one European Language. The course will allow you to undertake a more in-depth study of particular areas of interest in marketing to help prepare for a career in international business and marketing.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Course information

Our teaching aims to emphasise the holistic nature of marketing. We reinforce the core principles and functional elements of business, marketing and advertising, moving you towards more strategic practice in relation to analysis and evaluation, problem solving and creative solutions. You can also develop your proficiency in English, as you will study specific English for Business modules – helping to set you apart from other graduates.

Combining theory and practice, this course benefits from a focus on global marketing strategy. You will study two core modules, Corporate Marketing Strategy and Global Marketing, to give you this international focus. Optional modules provide the opportunity to undertake more in-depth study of areas of interest to you, such as Globalisation in Emerging Markets, Branding and Corporate Communications or Services and Retail Marketing.

Modules

Overview

Modules

  • Corporate Marketing Strategy

  • Global Marketing

  • English for Business Part 1 & 2

  • Optional Modules

    3 from the following:

    • Contemporary Marketing Issues
    • Brand and Corporate Communications
    • Services & Retail Marketing
    • Globalisation in Emerging Markets
    • International HRM
    • International Finance
12th

Coventry University has climbed the rankings again to 12th in the UK Guardian University Guide 2018

In more detail...

International Marketing BA course of study typically covers the following themes:

  • International marketing strategy
  • Advanced marketing strategy
  • Advanced language option
  • Services and retail marketing
  • Marketing communications
  • International business
  • International finance
  • International human resource management

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2015/16, we were able to provide a total of 2101 experiences abroad that lasted at least five days, 76% of which were our own organised trips for undergraduates and 23% from postgraduate travel.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA)


2,101

Student experiences

The number of student trips abroad for at least 5 days in 2015/16



16,000

and counting

The number of students we’ve helped travel internationally so far


21

global programmes

As well as trips, we offer other opportunities like language courses

Entry Requirements

You must have successfully completed Years 1 and 2 of an equivalent course.

You must have successfully completed Years 1 and 2 of an equivalent course.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language This course requires an IELTS score of at least 6.5 or equivalent. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

You must have successfully completed Years 1 and 2 of an equivalent course.

Select your region to find detailed information about entry requirements:

English as a Foreign Language This course requires an IELTS score of at least 6.5 or equivalent. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2017.

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2018

£9250 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2018

£9250 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2018

2018/19 Fees - TBC* (2017/18 Fees - £11,927) (per year)


Career prospects

On successful completion of this course, you will have had opportunities to practice and develop your own knowledge and skills that may lead to a career in marketing, advertising and digital marketing, as well as more general roles in business analysis, project management or sales management.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Disclaimer

By accepting your offer of a place with us, a Student Contract (“the Contract”) will be formed between you and the University. The Contract will detail all of your rights and also the obligations you will be bound by during your time as a student and will also contain all of the obligations that the University owes to you.  We would encourage you to read the Student Contract before you accept any offer of a place at the University. A copy of the Contract can be found here.

The tuition fees stated on the course webpage, prospectus and your offer letter will apply for the duration of your course, subject only to changes to the law or government requirement.

*Due to a delay in the UK Government's announcement of the Retail Price Index, the University is unable to set its fees for entrants in 2018 at this stage. Please note that we set fees for individual courses, and fees from previous years are no indication of fees for future years.