Undergraduate | Coventry Business School

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Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

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Undergraduate study

Undergraduate study

Coventry Business School offers a wide range of undergraduate courses designed to equip students with industry relevant knowledge to help kick start a career within Business. The Business School provides modern and innovative courses in order to prepare our students in the best possible way. The Business School highlights the importance of preparing students for employment, therefore we place a strong emphasise on the development of personal skills and competencies to prepare our students for life after university.

Accountancy BA (Hons)

Accountants are responsible for making a range of decisions, from setting the prices for clothes to determining the feasibility of building new football stadiums. 

Accounting and Finance BA (Hons)

This course gives you the option to specialise in accountancy as well as finance, and you could benefit from many of the exemptions that are available.

Advertising and Marketing BA (Hons)

A sound knowledge of these complementary disciplines will enable you to fully understand your consumers and design creative communications which ensure they choose your brand over competitors.

Business Administration BA (Hons)

Do you enjoy organising people, understanding what is happening and keeping your head when everyone else is losing theirs? This course will prepare you for your career in business administration and management.

Business and Finance BA (Hons)

Do you find yourself asking questions about how the financial crisis impacted on businesses?  If so, Business and Finance could be the right course for you.

Business and Human Resource Management BA (Hons)

This course brings to life the realities, complexities and challenges of running a business organisation through real life case studies, role plays, innovative assignments and links with industry.

Business and Marketing BA (Hons)

This course is designed to equip you with the business and marketing skills necessary to develop, position and build your brand in the most strategically effective way.

Business Economics BA (Hons)

This degree develops skills which can help enable you to take up key decision-making positions in a rapidly changing business environment.

Business Management BA (Hons)

This course is about giving you the opportunity to develop the knowledge and expertise that will make you a successful manager and lead to the management career you are striving for.

Digital Marketing BA (Hons)

Our course focuses on the development of practical digital marketing skills and combines the key aspects of marketing, communications and technology in a unique and applied way.

Economics BA (Hons)

This course can provide you with the ability to apply economic principles and models to a wide range of issues, while also understanding the larger driving forces shaping economic and public policy.

Enterprise and Entrepreneurship BA (Hons)

With creativity and innovation at its heart, this is a course for budding entrepreneurs of all ages and backgrounds, who want to start, develop or grow a business and strengthen their skills.

European Business Management BA (Hons)

A European Business Management degree will provide you with a highly regarded business management qualification and international experience that will demonstrate you have the ability to apply your learning in the workplace.

Event Management BA (Hons)

The events industry is rapidly developing across its broad spectrum including sporting events, corporate events, music and festivals, together with special events such as wedding planning.

Finance BSc (Hons)

This course is designed to provide you with the essential knowledge required to succeed in today’s highly competitive and dynamic world of finance. 

Finance and Investment BA (Hons)

Are you passionate about understanding money? Are you interested in finding out how financial investment works? Then this is the course for you.

Financial Economics BA (Hons)

This course covers current and topical issues in the UK and world economy, including, the impact of interest rates and managing risk and uncertainty on the stock market.

International Business Management BA (Hons)

Most of the products we purchase today have gone through complex international journeys to arrive on the shelves. This course is designed to reflect these changes in the modern international business environment.

International Economics and Trade BA (Hons)

This degree is designed to develop your skills to enable you to hold decision-making career positions in a rapidly changing world.

Marketing BA (Hons)

Do you get excited when a new product hits the market? Marketing is a subject that impacts everyone's lives and is an exciting and stimulating area to study and pursue a career in.

Sport Management BA (Hons)

Sport Management graduates are in increasing demand owing to the growth, commercialisation and professionalisation of sport. 

Sport Marketing BA (Hons) 

This course is designed to prepare you to be able to pursue varied employment opportunities by focusing on issues such as ticket pricing, fan relationship marketing, branding and sport sponsorship.