Natalie Dukes

Prior to commencing my PhD, I worked in marketing for twenty years serving a diverse collection of blue chip clients across a variety of market sectors. I have managed a wide range of research projects for the purpose of evaluating consumer response to different advertising executions, understanding perceived brand values, reasons behind brand defection and customer satisfaction. As a qualified BCS Business Analyst, I have experience in stakeholder interviewing, process mapping and project management.

Coventry University No.1 Modern University No.1 Modern University in the Midlands
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year shortlisted
QS Five Star Rating 2020
Coventry City of Culture 2021