Coventry University | Carmela Bosangit

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Dr. Carmela Bosangit

CBiS Associate

My Research Vision

Consumer behavior and the role of place to the society are central to all my research. My research vision is to develop a greater understanding of consumers’ motivation and obstacles in adopting ethical/sustainable practices in various consumption contexts and spaces. I am currently working on the following research: ethical consumption and responsible business practices in the jewellery industry, ecolabel certifications, environmentally conscious behavior. I plan to expand research on ethical and sustainable consumption beyond the UK and explore the non-western consumption context.


Dr Carmela Bosangit joined the university as a research assistant in December 2013. Her research interests include consumption/tourist experiences, tourism marketing, consumer narratives, consumer/user-generated content, ecolabels, green products and responsible business practices. 

She completed her PhD in Business and Management at the University of Nottingham and her Masters of Science degree in Leisure, Tourism and Environment at the Wageningen University, Netherlands. Her PhD is funded by the highly competitive Nottingham University Business School Scholarship while her masters degree was sponsored by the Dutch Government’s NUFFIC Academic Fellowship.  Dr Bosangit's PhD thesis used discourse analysis to examine consumption experiences from the perspectives of the travellers. Discourses on travel experiences were identified and a definition of the tourist experience has been proposed.

She has 10 years of experience as a tourism researcher in the Philippines and was a Senior Lecturer at the University of the Philippines and a Visiting Lecturer at the University of Hertfordshire for undergraduate and postgraduate tourism management and event management programmes. 

Carmela has now taken up a post at Swansea University, whilst continuing to work closely with CBiS colleagues as an associate researcher.


  • Bosangit, C., Carrigan, M. and Kumar, A. (2014) Do consumers care about eco-labels? The role of scepticism as a barrier to green and ethical purchase behaviour, 2014 Institute of Social Marketing – Open Conference:  Broadening the Scope, Open University, Milton Keynes,  September 29. 
  • Carrigan, M, Bosangit, C. and Moraes, C. (2014) Gliding the lily: Corporate Social Responsibility, SMEs and the jewellery industry, 2014 Institute of Social Marketing – Open Conference:  Broadening the Scope, Open University, Milton Keynes, September 29
  • Carrigan, M., Bosangit, C. and Moraes, C. (2014) “Mixed Signals? CSR, SMEs and the Jewellery Industry”, Corporate Responsibility Research Conference - CRRC 2014, University of Leeds, 15-17 September, 2014. 
  • Moraes, C., Carrigan, M., Bosangit, C., and McGrath, M. (2014) Green issues in fine jewelry consumption: A practice theory approach, 122nd American Psychology Association (APA) Annual Convention,Society for Consumer Psychology Summer Conference, Division 23 (Consumer), Washington DC, United States, August 7-10. 
  • Carrigan, C., Bosangit, C., Moraes, C., McEachern, M. (2014) “Less Shine, More Substance: Corporate Social Responsibility, SMEs and the Jewellery Industry,” 39th Annual Macromarketing Conference, Royal Holloway, University of London, July 2 – 5. 
  • Moraes, C., Carrigan, M., Bosangit, C. and McGrath, M. (2014) A practice theory approach to sustainability issues in fine jewellery consumption, submitted to the 39th Annual Macromarketing Conference, Royal Holloway, University of London, July 2 – 5. 
  • Carrigan, M., Duberley, J, and Bosangit, C. (2013) Place as a determinant of entrepreneurial success, innovation and heritage: lessons from a creative cluster, Regions, Special issue of Regional Surveys:  ‘Entrepreneurship, Gender and Structural Transformation: women’s experiences of entrepreneurship, 292(4), 17-19. 
  • Bosangit, C. (2013) 'It’s more fun in the Philippines: Riding the Waves of Social Media'. In Marketing Cases from Emerging Markets. Ed. by Mutum, D., Roy, S., and Kipnis, E. Springer:Berlin Heidelberg. 
  • Bosangit, C. (2013) 'Virtual communities: Online blogs as a marketing tool'. In Handbook of Tourism Marketing. Ed. by McCabe, S. Routledge. 
  • Bosangit, C., Dulnuan, J., and Mena, M. (2013) 'Using travel blogs to examine the postconsumption behaviour of tourists'. Journal of Vacation Marketing 18 (3), 207-21.

Selected Projects

Supervised PhD Students

Jonathan Gunson

'From arts ecology to creative economy: tracking the SME journey'

Natalie Dukes

'Towards responsible consumption choices for clothing: An exploration of the motivators, facilitators and impediments'

Research breakout image

CBiS Associate

Building: Jaguar
Room: JAG10