My Research Vision
The politics of markets and consumption are influential shapers of contemporary social relations, often reflected in the everyday contexts of increasingly diverse cities. The motivation for my research is to better understand how people’s routine daily lives are affected by large-scale, globalised change. In particular, my research explores: a) how rapid global change manifests itself in a local consumption context; b) how ‘the market’ and consumption affect peaceful coexistence in multicultural cities; and c) market-mediated forms of non-violent conflict transformation. Underlying all my research is a belief in the real-world transformative potential of research insights.
Aurelie is a Research Associate at the Centre for Trust, Peace and Social Relations, and a doctoral student at the Centre for Business in Society. Prior to joining CTPSR, Aurelie worked as a researcher for intergovernmental and non-governmental organisations. Her work focused on international and intercultural relations and public policy, working for the British Council, the Institute of Foreign Cultural Relations (ifa), and the Institute of Community Cohesion (iCoCo). She is a mentor for the 50 Foot Women programme and member of the Association of Consumer Research and Consumer Culture Theory Consortium.
- Demangeot, C., Broeckerhoff, A., Kipnis, E., Pullig, C., and Visconti, L. (2015) ‘Consumer mobility and well-being among changing places and shifting ethnicities’. Marketing Theory 15 (2), 271-278.
- Broeckerhoff, A., Griffith, P., and Hardy, M. (2015) ‘Here’s to Cocktail Identities’. in Europe: closed doors or open arms? Culture and migration. Culture Report/Eunic Yearbook 2014/2015. Ed. By Billows, W., and Koerber, S. Stuttgart: ifa/Steidl, 128-134.
- Visconti, L., Jafari, A., Batat, W., Broeckerhoff, A., Dedeoglu, A., Demangeot, C., Lindridge, A., Penaloza, L., Pullig, C., Regany, F., Ustundagli, E., and Weinberger, M.F. (2014) ‘Consumer ethnicity three decades after: A Transformative Consumer Research agenda’. Journal of Marketing Management 30 (17-18), 1882-1922.
- Broeckerhoff, A., and Kipnis, E. (2014) The homecomer and the stranger – reflections on positionality. [10 December 2014] available from [20 November 2015]
- Visconti, L., Jafari, A., Batat, W., Broeckerhoff, A., Dedeoglu, A., Demangeot, C., Lindridge, A., Penaloza, L., Pullig, C., Regany, F., Ustundagli, E., and Weinberger, M.F. (2014) ‘Consumer ethnicity three decades after: a TCR agenda’. Journal of Marketing Management. 30 (17-18), 1882-1922.
- Kipnis, E., Spiteri-Cornish, L., and Broeckerhoff, A. (2013) The unintended consequences of policy Interventions in illicit drugs: a social psychological perspective.
- Hardy, M., and Broeckerhoff, A. (2013) ‘Culture and human security: the challenge for social relations’. Culture and Conflict. Brussels: Institute of Foreign Cultural Relations/EUNIC.
- Fisher, A. and Broeckerhoff, A. (2008) Options for Influence. London: British Council.
- Broeckerhoff, A. and Wadham-Smith, N. (2007) Volunteering: Global Citizenship. London: British Council.
Conferences and Presentations
- Broeckerhoff, A. (2013) ‘Pace of change in a multicultural marketplace’. Transformative Consumer Research conference. Held 24-25 May 2013 at University of Lille, France.
- Broeckerhoff, A. (2014) ‘How does the subjective experience of pace of change affect integration in diverse neighbourhoods?’ Superdiversity in an era of change: theory, method and practice conference. Held 23-25 June 2014 at University of Birmingham.
- Broeckerhoff, A. (2014) ‘Social acceleration: how do consumers in a diverse urban setting respond to the subjective experience of accelerated change?’ Consumer Culture Theory 9th Annual Conference. Held 26-29 June 2014 at Aalto University, Helsinki, Finland. Poster.
- Pace of Change in Multicultural Marketplaces (doctoral research). The purpose of this research is to explore what ‘pace of change’ means to people’s daily lives in multicultural marketplaces. It explores how changes become manifest in a local consumption context and how consumers experience these changes.
- Consumer Resistance or Resisting Consumption? Research exploring participation in consumer resistance in the West Bank (Occupied Palestinian Territory) since the Oslo Accords and subsequent accelerated market liberalisation. Funded through the Marie Curie International Research Staff Exchange Scheme (IRSES).
- LINKSCH: Understanding the Unintended Consequences of counter-narcotic measures for the EU: European Commission FP7-funded research study gaining insights into the effects of international counter-narcotic programmes in a range of contributing partner countries along the drugs commodity chain. The research focuses on initiatives that are connected to European Union policies and is implemented through international and national partner agencies. The team at Coventry is particularly concerned with the effects of social advertising and community education programmes in the policy and NGO world, but also on the general population.
- Peacebuilding initiatives in East Africa: From 2009 – 20012, with funding from the UK Department of International Development (DFID) and administrative support from the British Council in Kenya, Coventry University with partner universities collaborated to initiate two new Peace Studies programmes in East Africa: an MA in Peace Education at University of Nairobi and a BA in Peace and Human Security at Makerere. One contribution to peacebuilding and conflict prevention in Kenya was a major national conference bringing together for the first time policymakers, practitioners and academics, held in Nairobi in July 2012 entitled Community Tensions, Dialogue and Peace-building. As a result of that conference a new ‘Partnership for Peace and Cohesion’ was proposed and the first initiative of that partnership was a follow-up workshop in Nairobi held the following year (2013) that brought together people involved in peacebuilding work throughout Kenya. The stories and experiences of those peacebuilders are currently edited into a publication which will be available late 2014.
- Social acceleration: consumer adaptiveness and the subjective experience of accelerated change in a diverse urban setting: Drawing on recent sociological work, this doctoral research takes as its starting point the concept of social acceleration which outlines how the simultaneous experience of technological acceleration, acceleration of social change and an increased pace of life, affects human experience in modern societies (Rosa 2005, Scheuerman 2004). Studying consumption within an urban setting, the study explores how consumers’ adaptativeness to diverse contexts is affected by the perceived pace of change that characterises modernity.