A small sensor attached to the bike captures data previously restricted to a wind tunnel, enabling accurate measurement of aerodynamic drag and allowing riders to test out different positions and equipment.
James’ idea was originally born in a Coventry shed six years ago, as he was keen to explore ways that riders could investigate the effects of crosswinds.
The idea has now been converted from a concept into a commercial reality for James, who has set up his own business, Red Is Faster.
It follows assistance from Coventry University Enterprises’ (CUE) Technology Start-Up project, which is part of the Coventry and Warwickshire Business Support Programme and is part funded by the European Regional Development Fund.
James has systems being tested in the UK and USA and has lined-up European customers for the system, including consultancy for professional cycling teams looking to travel faster. He is also offering the same service to UK based riders across the country.
James gave up his previous job as a software developer last year to pursue his first ever business venture.