Applied Global Marketing BSc (Hons) 2019/20 entry

Course code:

LONU038

Study options:

3 years full-time
4 years sandwich
5 years part-time (UK/EU only)

Location:

Coventry University London

Starting:

September 2019

 

Fees:

Get in touch

Coventry University London

+44 (0) 20 7247 3666


london.io@coventry.ac.uk

Overview

This is a bachelor of science course, reflecting its highly practical, evidence-based approach to preparing for a career managing marketing strategy in a globalised context.

This exciting and contemporary course is focused on data and analytics, offering a set of career-ready practical skills which are very much in demand from employers around the world. You’ll become confident at gathering, interpreting and presenting data to support strategic planning and decision-making, using research, statistics and modelling to help you.

Studying here in the heart of the City of London, you’ll cover essential marketing theory before quickly moving on to its application in the global marketplace. You’ll be closely connected to business, with opportunities to do a year’s work placement and/or a term’s internship and to enjoy field trips, guest lectures, and live projects with clients. 

Why Coventry University London?

We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Heart of the City

Minutes from the Bank of England and Stock Exchange

Your course in pictures

What our tutors say...

This course is ideal if you want to develop work-based skills, and if you think you’ll enjoy a contemporary approach to learning. We also place a lot of emphasis on contact with the professional community in London.

Rehnuma Ali-Choudhury, Senior Lecturer

Course information

Here at our central London campus, you’ll be surrounded by some of the world’s most famous businesses and creative agencies – and we offer plenty of opportunities for mixing with them. This is the ideal place to start preparing for a successful career in global marketing.

The course title tells you the key things you need to know. Firstly, every aspect of your study will be set in an international and multi-cultural context. Secondly, you’ll learn to apply a set of very practical skills which are highly valued by employers. Thirdly, you’ll become well-versed in the theory and practice of contemporary marketing, and how marketing informs, and is informed by, other business functions.

You’ll cover essential aspects of modern marketing, including the value of information, performance measurement, and customer and competitor insights. You’ll explore the ways in which creativity and innovation help to shape marketing – whether in developing new products and services or new ways to communicate with highly targeted and even niche audiences.

This full-time course can be completed in three years, or in four years if you choose to do a work placement.

Course Specification
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Modules

Overview

The first year of your course will lay the foundations for business in general, including the fundamentals for any organisation: how to manage finances, information and people. You’ll get to grips with both the theory and practice of marketing, and examine the effects of internationalisation – those crucial issues which affect us all around the globe. You’ll also begin to drill into the huge significance of the digital world.

Modules

Overview

In year two, you’ll specialise in marketing, always within a practical and globalised context – particularly the crucial relationship with the consumer and what this means for brands. You’ll learn to communicate with audiences in a way which is welcomed, engaging and legal, both online and offline. You’ll see how businesses use the internet and logistics to make possible what would have been unthinkable only a decade ago.

Modules

  • Consumer Behaviour

    Customers are increasingly savvy and demanding, and are always looking for something new: how can businesses respond?

  • Comparative Law for Marketers

    Is that software legitimate, that sports bag a fake? How do you protect a brand, anywhere in the world? What about privacy laws?

  • Marketing Research

    Develop practical skills for collecting, interpreting and presenting information – essential on this course and throughout your career.

  • Integrated Marketing Communications

    Few of us live exclusively online or offline: learn how brands can reach the right audiences, in the right places, at the right times.

  • Marketing Operations and Logistics

    How do multi-national and global companies use the supply chain and logistics to deliver value for customers and profit for themselves?

  • Strategic Brand Management

    How does a brand build relationships and create value? Explore segmentation, positioning, life-cycles, global brand management and more.

Overview

This optional placement year offers an opportunity to spend a year in the workplace, applying what you’ve already learned and developing a wide range of new skills. This can be hugely beneficial for your personal and professional development, for networking, and for adding employer-appeal to your CV. Our Employability team will help you to find a placement with a UK employer, or you’re free to arrange your own placement anywhere in the world.

Modules

Overview

Your final year will begin with either a review of your placement year or, if you didn’t do one, a live project for a real client. You’ll move on to look at some of the more strategic and detailed aspects of marketing, honing your ability to make a difference through evidence-based, engaging and innovative marketing planning and delivery. You’ll complete the year with your choice of dissertation, software-based simulation or internship.

Modules

Overview

Your final year will begin with either a review of your placement year or, if you didn’t do one, a live project for a real client. You’ll move on to look at some of the more strategic and detailed aspects of marketing, honing your ability to make a difference through evidence-based, engaging and innovative marketing planning and delivery. You’ll complete the year with your choice of dissertation, software-based simulation or internship.

13th

Coventry University is ranked 13th in the UK Guardian University Guide 2019

In more detail...

  • Coventry University is ranked 15th in the UK, according to the Guardian University League Tables 2020
  • The hands-on nature of this course will provide you with work-ready skills which should help you transition more quickly and easily into your professional career
  • Living, studying and even working in London will give you extraordinary exposure to marketing in all its shapes and forms
  • Guest marketeers from industry will come in discuss their work and offer career advice
  • You’ll develop your confidence as an individual, as well as within a team, and you’ll become more skilled in researching, writing up and presenting your work to a wide range of audiences
  • You’ll be encouraged to use your observations, critical analysis and research skills to develop a habit of lifelong learning which will serve you throughout your career
  • You’ll enjoy a truly multi-cultural experience, since you’ll be studying alongside students drawn from many countries around the world
  • You’ll complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur
  • If you’re interested in starting your own business, you could get business start-up advice and support.

Your main study themes are:

Commercial realism – You’ll develop real business acumen, something which employers often say is lacking among graduates

Strategy – Although we’ll cover marketing tactics, the goal of the course is to develop you into a marketing strategist and decision-maker

Digital – From electronic data to social media, apps and websites, you’ll explore in depth the opportunities and challenges of the digital world

Creativity – Bright ideas and innovation are what create interest and disruption in the market, so we’ll investigate the roles of creativity and creative agencies

Reputation – Marketing has a responsibility for a reputation management, so we’ll cover ethical business behaviour. 

Although you’ll spend time in lectures and seminars, this course takes a workplace-oriented, contemporary and practical approach to learning. You could be involved in workshops, debates, case studies, consultancy projects, simulations, business plans, reports, and online collaborations. There is an emphasis on group work, helping you to build your teamwork skills.

You’ll also be able to enjoy our excellent programme of guest lectures, thanks to our wide network of prestigious alumni, leading academics and industry leaders. Beyond the classroom, there are opportunities for internship and work experience with a large network of employers. You could also learn more about global business by participating in local and international company visits.

It is strongly recommended that you develop your skills in self-directed learning, which means exploring for yourself rather than being taught in the classroom. This could mean anything from background reading to attending events and/or doing relevant part-time or voluntary work.

You could choose to enhance your personal and professional skills by engaging in extra-curricular activities such as our Student Enterprise Business society. 

All of your assessments will be career-relevant, reflecting the kind of work you would do in industry. This means that there are no exams, but your tutors will take an employer’s view of the way you perform your individual and group assignments. Being assessed in this way will help you to respond to the demands of future employers and to become increasingly self-aware when appraising your own performance.

Every assessment will encourage you to prove your theoretical knowledge while demonstrating your ability to develop marketing plans, write professional reports, structure logical arguments, collect and analyse data, and make compelling presentations. This will help you to learn to face constructive challenges and to be open to feedback from your tutors, peers and even employers

Most modules include two opportunities for assessment, the first normally scheduled mid-term and the second towards the end of the module.

On completion, you should be able to:

  • understand and apply marketing-related models, concepts and approaches, and articulate the strategic dimensions of marketing
  • understand the legal, ethical and multi-cultural dimensions of global marketing
  • appreciate the opportunities and challenges presented by the digital arena
  • demonstrate a high level of numerical and digital literacy
  • critically evaluate evidence collected from a variety of sources
  • apply rational and analytical approaches to problem-solving, especially digital solutions
  • present information and pitches effectively to a variety of audiences
  • manage different stakeholder expectations within diverse organisations
  • apply ethical principles while demonstrating social, cultural and global awareness
  • work well independently, taking responsibility for your own actions, whilst engaging constructively in teamwork.

Every aspect of your learning will be internationalised. You will explore marketing case studies from around the world, and your tutors will share experiences of their work or research in other countries. There may be overseas field trips with visits to businesses, institutions, exhibitions or other events.

You could choose to do a placement year between your second and final year, and/or an 11-week internship in your final year, and you are free to arrange your own opportunities in other countries if you prefer not to pursue them in the UK.

Throughout the course, you’ll study as part of a diverse cohort alongside other students from all over the world. You will benefit from their perspectives and insights, and learn to adapt your approach in order to maximise the benefits of multicultural working.

What our tutors say...

This course is ideal if you want to develop work-based skills, and if you think you’ll enjoy a contemporary approach to learning. We also place a lot of emphasis on contact with the professional community in London.

Rehnuma Ali-Choudhury, Senior Lecturer

Entry Requirements

A Level BTEC IB Diploma GCSE requirement
BBB  DDM  27 points Minimum 5 GCSEs at A*-C including English Language and Mathematics 
 

A-Levels

A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diploma

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements.

The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language: an IELTS of 6.0 overall is required for this course. Pre-Sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language: an IELTS of 6.0 overall is required for this course. Pre-Sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2019.

What our tutors say...

This course is ideal if you want to develop work-based skills, and if you think you’ll enjoy a contemporary approach to learning. We also place a lot of emphasis on contact with the professional community in London.

Rehnuma Ali-Choudhury, Senior Lecturer

Starts

Fee


September 2019

£9,250 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2019

£9,250 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2019

£12,924 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

What our tutors say...

This course is ideal if you want to develop work-based skills, and if you think you’ll enjoy a contemporary approach to learning. We also place a lot of emphasis on contact with the professional community in London.

Rehnuma Ali-Choudhury, Senior Lecturer

Career prospects

This commercially astute and digitally aware course could propel you into an exciting marketing management career anywhere in the world.

When you graduate, you’ll face a huge range of options. Marketing careers can also develop into more general leadership roles, so our focus on strategy and evidence-based decision-making could serve you well in building a broader career.

Your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations; you’ll be equipped to contribute to the work of global brands; and you’ll have a strong grasp of the importance of ethical behaviour in globalised marketing practice. 

The optional placement and internship could play an important role in developing your confidence, resilience and networking skills. The entrepreneurial skills you’ll learn will also prepare you for self-employment, if that’s what you choose to do.

97%

of students in work or further study six months after they left university

DLHE 2015/16

Where our graduates work

When you graduate, you might choose to join the in-house marketing department of a global brand (in any sector or industry), a public-sector organisation or a charity. More and more organisations now appreciate the critical importance of effective dialogue with their audiences, which means that marketing roles are increasingly opening up in sectors like government and the professional services.

Alternatively, you might decide to work for a marketing agency in branding, advertising, public relations, graphic design, digital, media-buying, trend forecasting, market research and more. Or you might also start your own agency, or work as a freelance consultant. 

What our tutors say...

This course is ideal if you want to develop work-based skills, and if you think you’ll enjoy a contemporary approach to learning. We also place a lot of emphasis on contact with the professional community in London.

Rehnuma Ali-Choudhury, Senior Lecturer
Coventry University ranked 15 in the UK
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
QS Five Star Rating 2019
Coventry City of Culture 2021