International Fashion Management and Marketing BA (Hons) with foundation year

Study level: Undergraduate
Two women looking at designs on laptops in a bright studio

Immerse yourself in the world of fashion on this course based in London. Learn from experienced professionals and explore how different types of fashion labels are created and developed.

Course features

Year of entry

Location

Coventry University London (City of London)

Study mode

Full-time
Sandwich

Duration

Course code

WN2N

Start date

Available through Clearing

Not sure if you meet the entry requirements? Use our eligibility checker to apply now or call us to talk through your options.

Eligibility checker

Eligibility checker 

Apply now 



Course overview

Foundation year

Immerse yourself in the world of fashion on this course based in London. Learn from experienced professionals and explore how different types of fashion labels are created and developed.

Degree

Designed for aspiring fashion managers and marketers, this course gives you the opportunity to develop practical skills, industry connections and international perspectives that could help you prepare for a career in fashion management and marketing.

  • Learn the role fashion brands play in global economies and understand the importance of ethics and sustainability in the global fashion industry.
  • Develop your strategic and entrepreneurial thinking through practical learning and opportunities to network with professionals. You'll focus on developing transferable skills that could help you adapt to change and excel in various roles in the fashion industry.
  • Learn to understand international business markets and fashion trends to support the design, promotion and management of fashion businesses in a diverse world.
Globe icon

Global ready

An international outlook, with global opportunities

Icon of human figure in front of whiteboard

Teaching excellence

Taught by lecturers who are experts in their field

Resume icon

Employability

Career-ready graduates, with the skills to succeed

Why you should study this course

Foundation year

  • Supports you to gain the academic skills required for degree-level study.
  • Provides a grounding in key areas of business and management.

Degree

  • Study in London: immerse yourself in one of the world’s fashion capitals, surrounded by creative hubs like East London and Shoreditch. Benefit from proximity to fashion businesses and opportunities to connect with like-minded professionals.
  • Hands-on learning: take part in practical modules such as experiential marketing and fashion campaigns. Apply your knowledge to real-world projects and build a portfolio of work.
  • International business environments and sustainable practices: explore how to manage and market fashion brands in international contexts. Learn about sustainable practices and the importance of ethical decision-making in a global industry.
  • Storytelling and brand development skills: develop skills in creating brand identities and building connections with customers while learning the importance of applying ethical practices and sustainability in the fashion industry.
  • Prepare for your career: graduate with an understanding of career paths in fashion management and marketing.

Accreditation and professional recognition

Chartered Institute of Marketing logo

Chartered Institute of Marketing

This course is recognised as a CIM Accredited Degree which means it has been mapped against learning outcomes set by the Chartered Institute of Marketing (CIM). Eligible students may be able to claim exemptions from selected CIM modules, subject to CIM requirements and eligibility criteria.



What you'll study

Your first year will introduce you to a wide range of subjects designed to help you expand your understanding of the professional world of fashion. Exploring the history of fashion should provide you with a solid foundation for your studies, and act as a lens through which you can view the contemporary fashion business. You’ll also be required to look at the international and cultural contexts of fashion and start to develop your business and management skills.

Modules

Modules

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Modules

Modules

The foundation year offers an introduction to your chosen subject and supports you to develop the skills required for degree-level study.

Modules

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


How you'll learn

This course has been designed to be professional and practical. It is taught by tutors who have solid industry backgrounds, and we aim to engage you with the vibrant industry context in London.

Unlike traditional institutions, there are no end-of-year exams. Instead, learning is assessed through coursework and phase tests, which is more reflective of a working environment.

The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.


Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20 credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.

Teaching hours:

Teaching hours vary each semester, year of study and due to module selection. During your first year you can expect 15-18 teaching hours each week. You will also have the option to attend optional sessions including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study:

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You'll be digging deeper into topics, review what you've learnt and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you'll spend more time in independent study.

Online learning:

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.


Assessment

You are assessed through several non-examination methods throughout the course, including:

  • group and individual presentations or pitches (in-person, online or pre-recorded)
  • project-based work
  • business research reports about brands or issues within the industry
  • reflective reports on your performance or experience
  • portfolios of creative and academic work
  • and a final-term dissertation or business report.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. You will normally study one 30-credit module at a time. A typical 30-credit module requires a total of 300 hours of study made up of teaching contact hours, guided and independent study.

Teaching hours

Teaching hours may vary depending on your year of study and selected modules. During your first year, you can expect 12-15 teaching hours each week. You will also have the option to attend additional sessions, including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You’ll be digging deeper into topics, review what you’ve learned and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you’ll spend more time in independent study.

Online learning

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

You are assessed through several non-examination methods throughout the course, including:

  • group and individual presentations or pitches (in-person, online or pre-recorded)
  • project-based work
  • business research reports about brands or issues within the industry
  • reflective reports on your performance or experience
  • portfolios of creative and academic work
  • and a final-term dissertation or business report.


The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.


Entry requirements

Check your eligibility

Take a few quick steps to see if you can apply now.

Typical entry requirements:


Fees and funding

Foundation year

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man £5,760 Not available
International/EU Not currently available*** Not available

Degree

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man £9,790 per year Not available
International/EU Not currently available*** Not available

If you choose to study this course with a professional placement2 or study abroad year, you will need to pay a tuition fee3 to cover your academic support throughout your placement year. As an indication, students commencing their professional placement in the academic year 2028/29 will pay £1,575 if they are paying UK fees, or £1,900 if they are paying international fees. The University will charge the tuition fees stated above for those on a placement during Academic Year 2028/29. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above inflation.

For advice and guidance on tuition fees and student loans visit our undergraduate finance page and see the university’s Tuition Fee and Refund Terms and Conditions.

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

Applies to degree only:

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Foundation year funding

To secure funding for a degree with a foundation year, you must complete the full four-year programme. If you do not finish the entire course, including the integrated foundation year, you may have to pay the foundation year fees yourself. For further information, please refer to the 'Tuition Fee Loan' details in the 'Funding your undergraduate course' section of our 'Fees and finance' page.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**This degree with foundation year is not currently available to international students who require a student visa to study in the UK.


Facilities

Our foundation years are taught at CU London’s Greenwich campus, which is located in the contemporary Mitre Passage building on the Greenwich Peninsula. Once you successfully complete your foundation year, you'll transfer over to studying your chosen degree at Coventry University London in the heart of the city.

Our CU London Greenwich site provides an outstanding learning environment and you will have access to our Library and Learning Services, fully equipped seminar rooms and IT suites4. You'll also receive full membership to Your Students' Union.

People sitting in an outdoor cafe area in Greenwich.

Greenwich Peninsula

Close to city-wide transport routes, CU London Greenwich is a contemporary campus on the vibrant and bustling riverside Greenwich Peninsula. You'll be within walking distance of The O2 which is home to a shopping centre, cinema and over 30 bars and restaurants. The area also hosts a thriving festival, arts and entertainment scene.

The 6 Mitre Passage building photographed against a blue sky.

CU London Greenwich campus

The CUL Greenwich campus is based in 6 Mitre Passage – a modern 11 storey building just a three-minute walk from North Greenwich tube station and the Jubilee line. You'll have access to our Library and Learning Services with study areas and laptops, classrooms with interactive teaching capabilities, fully equipped open-access IT suites and breakout spaces.

A smiling student graduating from CUL Greenwich at a graduation ceremony.

Student support

Our aim is to see you succeed, so we offer support from day one. You'll benefit from a Customer Service Desk with staff on hand to help with any queries you have, an academic writing service, and a dedicated wellbeing team with a Welfare and Disability Adviser and Student Counsellor. You also have the opportunity to access a Success Coach for one-to-one guidance.

You’ll use facilities through timetabled teaching, practical activities and relevant independent study. Access may vary by module, activity, capacity, supervision or safety requirements. Access may change or be limited where the University needs to follow public authority guidance, decisions or orders.

Our fashion students have access to great facilities which allow you to harness your creativity, experimentation and design skills4.

Fashion studio with tables and chairs and four mannequins

Fashion studios

Our fashion studio has been designed to facilitate your creativity, experimentation and portfolio-building skills. This contemporary space contains a teaching area, as well as large cutting tables that are ideal for working on creative group projects.
 

 

female sat in front of a mac screen

Mac suite

Fashion students can make use of our Mac suite, which provides full access to Adobe Creative Cloud programmes to help you complete digital and creative work. Here, you could create assets to support digital marketing and social media campaigns, as well as complete video and design-led assignments.

male standing in front of a white wall

Photography and visual merchandising suite

Our combined Photography and Visual Merchandising Suite is designed for practical workshops and styling sessions. Here, you could learn to design global retail and visual merchandising strategies, and shoot photos for use in campaign-building projects.

You’ll use facilities through timetabled teaching, practical activities and relevant independent study. Access may vary by module, activity, capacity, supervision or safety requirements. Access may change or be limited where the University needs to follow public authority guidance, decisions or orders.


Careers and opportunities

On successful completion, you should be able to:

  • explain the different roles in fashion, from trend analysis to design, manufacture, wholesale and retail.
  • contextualise the historical, cultural and commercial aspects of global fashion.
  • understand the role fashion plays in world economies, especially emerging markets.
  • identify key drivers of change and growth in fashion.
  • articulate the importance of ethics and sustainability.
  • understand the extremes of fashion, from local markets and pop-up shops to luxury global fashion brands and designers’ shows.
  • communicate with audiences in the fast-growing, consumer-centric global market.
  • compare and contrast the nature of fashion in online and offline businesses.
  • demonstrate your understanding of the complex nature of strategic decision-making across international fashion organisations.
  • interpret and apply business, marketing and management concepts, models and techniques to problems in an international fashion context.
  • communicate and conduct business using industry terminology and language relating to fashion, business and marketing across a range of global fashion cultures and contexts.

This course is geared towards the marketing and management of fashion brands, rather than fashion design or production. When you graduate, you should be ideally placed to begin a career in junior marketing and management related roles. You might choose instead to go into merchandising, the supply chain, sustainable fashion, brand management or consultancy. You could also build a fashion career in a specialist area of the creative professional marketing services sector, either on the agency-side or on the client-side. Areas such as PR, digital marketing, advertising, creative direction, account management and trend forecasting could also be popular careers for you.

Your skills should be transferable across wide industry sectors, so you won’t be limited to fashion if you’d like to branch out. For example, among a range of posts, you could consider management or marketing positions in retail, cosmetics, hair fashion, events management, health and leisure.

Where our graduates work

  • ASOS
  • Burberry
  • Jigsaw
  • Positive Luxury

The graduate destinations listed above illustrate potential career paths. You may need to gain additional qualifications or practical experience, pass professional examinations, complete training, cover associated costs and meet specific visa or immigration requirements to secure employment in these fields.


How to apply

This course with foundation year is not available to international students.

You may also like

Coventry University London (City of London) Tall man walking in front of a tall building in London

Marketing Management top up BA (Hons)

Coventry University London (City of London) Young student with green hair talking to another female colleague

International Fashion PR and Communication top up BA (Hons)

Coventry University London (City of London) Female student in smart dress sitting at a desk looking at a notebook and laptop

International Fashion Management MBA


Discover Uni stats