Digital Marketing with Data Analytics MSc 2021/22 entry

Course code:

LONT058

Study options:

1 year full-time

 

Location:

Coventry University London

Starting:

September 2021
January 2022

Fees:
Faculty:

Coventry University London


Get in touch

Coventry University London

+44 (0) 20 7247 3666


ukadmissions@coventry.ac.uk

Course code:

LONT058

Study options:

1 year full-time

 

Location:

Coventry University London

Starting:

September 2021
January 2022

Fees:
Faculty:

Coventry University London


Get in touch

Coventry University London

+44 (0) 20 7247 3666


ukadmissions@coventry.ac.uk

Course code:

LONT058

Study options:

1 year full-time

 

Location:

Coventry University London

Starting:

September 2021
January 2022

Fees:
Faculty:

Coventry University London


Get in touch

Coventry University London

+44 (0) 20 7247 3666


ukadmissions@coventry.ac.uk

Overview

The MSc Digital Marketing with Data Analytics is an intensive course designed for thoughtful and ambitious individuals who aspire to pursue a career in marketing, management, as entrepreneurs and as business consultants.

The course examines various aspects of contemporary marketing issues from a digital perspective with students having the option to undertake an extended professional practice within a marketing-related business unit. This course aims to provide students with the opportunity to enhance your marketing-related knowledge, business understanding, critical thinking and skill sets preparing you for a successful career in marketing and offering you specialization in digital marketing with data analytics.

Extended Professional Practice

This course offers the option of undertaking Extended Professional Practice. Our Extended MSc courses are delivered over 18 months instead of the usual 12 months, giving you the opportunity to undertake a longer internship* or project as part of your course.

You will have the opportunity to gain a deeper understanding of how businesses operate, how to apply theory to real-world scenarios, and how best to prepare you for the world of business with confidence.

Our Talent Team are here to support you in securing an extended placement with the right employer. Whether you are looking to join a small business or a large organisation, the team will work with you to help you achieve your internship goal.

Your placement will be full-time, with students expected to work approximately 35 hours per week.

The Extended Professional Practice course lasts 5 semesters; during semesters 1 and 2 you will undertake 120 taught credits on-campus; in semesters 3 and 4 you will undertake the placement; in the final semester, you will take a 60-credit project module in which you will write up your internship report and research findings.

Please note that we are unable to guarantee any placement or study abroad opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

Why Coventry University London?

We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.

COVID-19

The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the Covid-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.

Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Heart of the City

Minutes from the Bank of England and Stock Exchange

Course information

The MSc Digital Marketing with Data Analytics aims to deliver a strong academic and practical grounding in core marketing subjects such as marketing management and planning, creativity and brand storytelling, and buyer behaviour, as well as a more focused and specialised approach to subjects such as data analytics, digital transformation and new media communications. The course enables high level of transferable skills relevant to the current work environment and allows you to gain analytical and practical tools to examine complex marketing issues within a global context.

 

Course Specification
Download PDF

Modules

Overview

The MSc Digital Marketing with Data Analytics course provides students with the core knowledge, understanding and skill sets to operate successfully within a marketing-related operation and the specialised fundamentals in a digital context. At the heart of the course is the aim to link theory to practice providing up-to-date context and understanding of how marketing operates within the contemporary corporate world. This is achieved through real-world business case studies, guest speakers, field visits to witness marketing in action, live projects with external organisations, work-based options, and professional practice opportunities.

Modules

  • Term 1:

    • Digital Transformation
    • Digital Marketing Strategy
    • New Media Communications and Content Marketing
    • Buyer Behaviour in the Digital Era

  • Term 2:

    • Data Analytics for Digital Marketers
    • Creativity and Brand Storytelling
    • Marketing Management and Planning
    • Research Methods for the Creative Industries

  • Final Term Options:

    • Internship
    • Marketing Dissertation
    • Marketing Simulation
    • Group Consulting Project
    • Individual Consulting Project

  • Extended Professional Practice Route:

    • Postgraduate Professional Practice 1 (for extended route only)
    • Postgraduate Professional Practice 2 (for extended route only)
    • Postgraduate Professional Practice Project (for extended route only)

In more detail...

  • Internship opportunities in the UK and Overseas*;
  • An option of extended professional practice with additional 2 term-long industry experience (subject to availability and additional costs);
  • A contemporary curriculum reflecting the latest developments in marketing theories and practices;
  • Studying at a University in the heart of London, one of the world’s premier business locations;
  • Career relevant teaching and learning, which maximizes student exposure to the corporate world (e.g. through live projects, marketing simulations, employer workshops and periods of work experience);
  • Guest speakers from the Academia and Business Units across London (subject to availability);
  • Opportunities for travel to, and collaborate with, Universities abroad via international field trips* and possible Collaborative Online International Learning (COIL) projects;
  • Advanced learning technologies to support students’ learning (e.g. online learning environment);
  • Teaching staff who are experienced academics, often PhD holders, Fellows in HEA, or industry-trained;
  • Business start-up advice and support during the course, if you wish to start your own business.

Digital marketing, data analytics, internationalisaztion, creativity, marketing communications

Throughout the duration of the course you will be required to study a mix of business and marketing-related subjects. The modules have been developed to highlight the interrelationship of subject-relevant disciplines, for example, how content marketing, or brand storytelling, can include and be influenced by digital marketing. It is vital that marketers have a working knowledge and understanding of various aspects of digital marketing. This is central to the operation of a marketing unit within an organisation.

Assessment at Coventry University London has been designed not only to assess students’ achievement in meeting the learning outcomes in an academically challenging manner but also to contribute to its vision of preparing students for employment. For example, assessment methods on this course include presentations, case study analysis, business reports (some of which might emanate from ‘live’ client projects), videos and reflective practices. All of these are designed to link theory to practice and enhance the student’s employability prospects.

Through the careful and thoughtful design of such activities and their associated assessment rubrics, the learning outcomes can be rigorously assessed. Students can gain valuable skills and experience in working under pressure to produce work which is fit for purpose in the contemporary marketing and business environment.

 

As you progress through each module towards the completion of the degree of MSc Digital Marketing with Data Analytics, your engagement with the course and online immersion will improve your digital capabilities in the post-digital world. Enhanced digital literacy is one of the top skills for employers today and, as such, this course can contribute to increasing the skills portfolio of its graduates.

In a typical week you will have around 12 contact hours for module learning. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please contact +44 (0) 20 7247 3666 or ukadmissions@coventry.ac.uk for more information about studying this course part-time.

Internationalisation of curriculum and learning experience has also been taken into consideration, so that curriculum is working well for the diverse body of learners. Indicative definition used in the sector:

“Internationalization of the curriculum is the incorporation of international, intercultural and/or global dimensions into the content of the curriculum as well as the learning outcomes, assessment tasks, teaching methods and support services of a program of study” (Leask 2015 in press, p. 9)

* Please note that we are unable to guarantee any placement or study abroad opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

 

Entry Requirements

A second class honours degree (2:2) or equivalent in a relevant subject.

There is careful monitoring of applications to ensure that applicants are suited to course at their particular entry point. Where necessary applicants are interviewed (remotely if applicable), especially those applicants who do not appear to meet standard entry criteria. Where deemed appropriate, a written exercise is administered to establish suitability.

Proficiency in English must be demonstrated and will be assessed during the induction phase of this course.

A second class honours degree (2:2) or equivalent in a relevant subject.

There is careful monitoring of applications to ensure that applicants are suited to course at their particular entry point. Where necessary applicants are interviewed (remotely if applicable), especially those applicants who do not appear to meet standard entry criteria. Where deemed appropriate, a written exercise is administered to establish suitability.

Proficiency in English must be demonstrated and will be assessed during the induction phase of this course.

Applicants must meet the minimum IELTS requirements of 6.5 overall with a minimum of 6.0 in each component (or equivalent English language test).

Accreditation for prior learning (APL) is in accordance with Coventry University London Academic Regulations for taught postgraduate courses.

Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit in the coming years, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance amongst other things. We will act in accordance with the UK’s laws in force from time to time.

English as a Foreign Language Applicants must meet the minimum IELTS requirements of 6.5 overall with a minimum of 6.0 in each component (or equivalent English language test).

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

A second class honours degree (2:2) or equivalent in a relevant subject.

There is careful monitoring of applications to ensure that applicants are suited to course at their particular entry point. Where necessary applicants are interviewed (remotely if applicable), especially those applicants who do not appear to meet standard entry criteria. Where deemed appropriate, a written exercise is administered to establish suitability.

Proficiency in English must be demonstrated and will be assessed during the induction phase of this course.

Applicants must meet the minimum IELTS requirements of 6.5 overall with a minimum of 6.0 in each component (or equivalent English language test).

Accreditation for prior learning (APL) is in accordance with Coventry University London Academic Regulations for taught postgraduate courses.

English as a Foreign Language Applicants must meet the minimum IELTS requirements of 6.5 overall with a minimum of 6.0 in each component (or equivalent English language test).

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Starts

Fee


September 2021

£14,250 (per year)


January 2022

£14,250 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2021

TBC (per year)


January 2022

TBC (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2021

£17,900 (per year)


January 2022

£17,900 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to) travel, accommodation, activities and visas.

This course may incur additional costs associated with any equipment, materials, bench fees, studio or facilities hire.

EU student fees

EU nationals starting in the 2020/21 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans

EU nationals starting in the 2020/21 academic year must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans

EU nationals starting in the 2020/21 academic year must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

Career prospects

Graduate Immigration Route visa

Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.

The MSc Digital Marketing with Data Analytics aims to reflect the digitalisation of contemporary marketing and business activities and aims to prepare graduates for global citizenship, employability and continuous career development.

The MSc Digital Marketing with Data Analytics aims to educate you to become marketers of the future and equip you with the knowledge, skills sets (cognitive, practical and transferable) and business awareness required for a successful career in marketing. No matter your aim to be self-employed, an entrepreneur, head of your own company, or to work for private business, not-for-profit organisations or government agencies, digital marketing can provide a number of contemporary tools for success.

Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2020/21 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.