Peter McLuskie | Business and Law

Campus Map

Working with Coventry University

Working at Coventry University

Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

View current job vacancies.


Staff portal

Access the central point of information for all staff across the University.


Student Portal

Check your assessments, access Solar and get course information.


Peter McLuskie

Lecturer in Enterprise and Entrepreneurship

International Centre for Transformational Entrepreneurship
Faculty of Business and Law

Twitter: @petermcluskie 
LinkedIn Profile 


I am my first career was in Engineering with GEC where I spent 5 years training to be a Fabricator/Welder. Later I returned to education and gained a first class degree in the History of Design and the Visual Arts from Staffordshire Polytechnic. I went on to pursue postgraduate studies in the area of Film and TV Studies at the University of Warwick before taking up professional roles in the media sector.

I became interested in the professional journey of media practitioners, particularly the movement into self-employment and enterprise development. These interests lead to professional roles in business support and sector development in the creative and media sector. I was involved in setting up and managing two large-scale support projects, as well as devising and managing an award winning international animation festival.

My interest in teaching has been a theme throughout this journey and for the past 15 years I have been involved in part time teaching at several universities, including the University of Warwick, Worcester University, Derby University and The Open University. In 2015 I accepted a full time teaching role at Coventry University where I teach modules on creativity, innovation and business start-up.

  • International Enterprise Educators Programme (IEEP),  Fellow, 2016
  • Creative Business Management, BTEC, Matthew Boulton College, 2003
  • PhD History of British Youth and Music Television, University of Warwick, 1998
  • Film & TV Studies MA, University of Warwick, 1994
Research interests

My current research interests include Creative Entrepreneurship and the role of Effectuation. I am currently jointly supervising a PhD candidate who is exploring cultural entrepreneurship.

Recent outputs and publications
  • McLuskie, P. (2017) Design Thinking & the Promise of Utopia, 12th  European Conference of Innovation & Enterprise (ECIE), Paris, France 21 – 22 September 2017
  • Smith, K., Williamson, T., and McLuskie, P. (2017) Entrepreneurial Intent and Experience: A five-year study of undergraduate students at induction at a UK University, the 40th Annual Conference of the Institute for Small Business and Entrepreneurship, Belfast, 8-9th November.
  • McLuskie, P (2016) Revealing the entrepreneurial potential in arts students Experiential Entrepreneurship Exercises Journal, Volume 1,  Issue SI-ETC, 16-20
  • McLuskie, P (2016) Building contacts & widening circles, Experiential Entrepreneurship Exercises Journal, Volume 1, Issue SI-ETC, 21 - 25
  • McLuskie P (2016) Enterprise education & creative arts students: a new perspective, ECSB Enterprise Education Conference, 11 – 13 May 2016, Leeds, UK
  • McLuskie, P. (2014) 'Mentoring Tips’. The Guardian [Online] 11 March 2014. [11 November 2015]
Teaching modules
  • Be your own Boss
  • Creativity, Ideas Development and Evaluation
  • Developing Your Personal Enterprise Skills
  • Personal Enterprise Development
  • Running a Business
Areas of Expertise
  • Business start up
  • Cultural Entrepreneurship