Marcus Maloney

Dr Marcus Maloney

Lecturer in Sociology

Faculty of Arts and Humanities

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Media & Popular Culture 4037HUM; Tradition & Controversy in Social Theory 5048HUM; Digital Worlds 6050HUM

Career overview

Marcus Maloney is Lecturer in Sociology and Research Associate in the Centre for Postdigital Cultures, Coventry University. Marcus’ research focuses on digital masculinities, video gaming cultures/communities, and ideological contestations in digital spaces. He has published widely in these areas, including recent articles in New Media & Society, Cultural Sociology and Games and Culture. Marcus is author of two research monographs, the most recent being Gender, Masculinity and Video Gaming: Analysing Reddit’s r/gaming Community (Palgrave 2019).  

External activities

Member of: Postdigital Intimacies Network; and SpaceX: Spatial Practices in Art and Architecture for Empathetic Exchange (EU funded) 

Publications and press

Research monographs:
Maloney M, Roberts S and Graham T (2019) Gender, Masculinity and Video Gaming: Analysing Reddit's r/gaming Community, London: Palgrave Macmillan.

Maloney M (2015) The Search for Meaning in Film and Television: Disenchantment at the Turn of the Millennium, Basingstoke: Palgrave Macmillan. 

Peer reviewed articles 

  • Campbell P and Maloney M (forthcoming 2022) ‘(Re)constructions of Race in FIFA20’, Soccer and Society (for special issue ‘Football, Racism(s) and Digital Media’).
  • Maloney M, Roberts S and Jones C (2022) ‘‘How do I become blue pilled?’: Masculine Ontological Insecurity on 4chan’s Advice Board’, New Media & Society, Online First.
  • Roberts S, Ravn S, Maloney M and Ralph B (2021) ‘Navigating the Tensions of Normative Masculinity: Homosocial dynamics in Australian young men’s discussions of sexting practices’, Cultural Sociology, 15(1), 22-43.
  • Maloney M (2019) ‘Ambivalent Violence in Contemporary Game Design’, Games and Culture, 14(1), 26-45.
  • Maloney M, Roberts S and Caruso A (2018) ‘“Mmm... I love it, bro!”: Performances of Masculinity in YouTube Gaming’, New Media & Society, 20(5), 1697-1714. 

Book chapters

  • Maloney M and Doidge S (2021) ‘Homegrown Heroes and New War Warriors:  Post-9/11 Depictions of Warfare in Call of Duty’, in B West and T Crosbie (eds.) Militarization and Paramilitary Culture: Post-Heroic Reimaginings of the Warrior, Springer
  • Maloney M (2018) ‘Digital Western Dreaming’, in S James (ed.) Metaphysical Sociology: On the Work of John Carroll, London: Routledge, pp. 95-110. 

Selected public engagements  

 Queen’s Award for Enterprise Logo
University of the year shortlisted
QS Five Star Rating 2020
Coventry City of Culture 2021