Marcus Maloney

Dr Marcus Maloney

Assistant Professor in Sociology with the Centre for Postdigital Cultures

Faculty of Arts and Humanities

 Quick links


Media & Popular Culture 4037HUM; Tradition & Controversy in Social Theory 5048HUM; Digital Worlds 6050HUM

Career overview

Marcus Maloney is an Assistant Professor in Sociology with the Centre for Postdigital Cultures, Coventry University. Marcus’ research focuses on digital masculinities, video gaming cultures/communities, and ideological contestations in digital spaces. He has published widely in these areas, including recent articles in New Media & Society, Cultural Sociology and Games and Culture. Marcus is author of two research monographs, the most recent being Gender, Masculinity and Video Gaming: Analysing Reddit’s r/gaming Community (Palgrave 2019).  

External activities

Member of: Postdigital Intimacies Network; and SpaceX: Spatial Practices in Art and Architecture for Empathetic Exchange (EU funded) 

Publications and press

Research monographs:
Maloney M, Roberts S and Graham T (2019) Gender, Masculinity and Video Gaming: Analysing Reddit's r/gaming Community, London: Palgrave Macmillan.

Maloney M (2015) The Search for Meaning in Film and Television: Disenchantment at the Turn of the Millennium, Basingstoke: Palgrave Macmillan. 

Peer reviewed articles 

  • Campbell P and Maloney M (forthcoming 2022) ‘(Re)constructions of Race in FIFA20’, Soccer and Society (for special issue ‘Football, Racism(s) and Digital Media’).
  • Maloney M, Roberts S and Jones C (2022) ‘‘How do I become blue pilled?’: Masculine Ontological Insecurity on 4chan’s Advice Board’, New Media & Society, Online First.
  • Roberts S, Ravn S, Maloney M and Ralph B (2021) ‘Navigating the Tensions of Normative Masculinity: Homosocial dynamics in Australian young men’s discussions of sexting practices’, Cultural Sociology, 15(1), 22-43.
  • Maloney M (2019) ‘Ambivalent Violence in Contemporary Game Design’, Games and Culture, 14(1), 26-45.
  • Maloney M, Roberts S and Caruso A (2018) ‘“Mmm... I love it, bro!”: Performances of Masculinity in YouTube Gaming’, New Media & Society, 20(5), 1697-1714. 

Book chapters

  • Maloney M and Doidge S (2021) ‘Homegrown Heroes and New War Warriors:  Post-9/11 Depictions of Warfare in Call of Duty’, in B West and T Crosbie (eds.) Militarization and Paramilitary Culture: Post-Heroic Reimaginings of the Warrior, Springer
  • Maloney M (2018) ‘Digital Western Dreaming’, in S James (ed.) Metaphysical Sociology: On the Work of John Carroll, London: Routledge, pp. 95-110. 

Selected public engagements  

 Queen’s Award for Enterprise Logo
University of the year shortlisted
QS Five Star Rating 2020