China is a very diverse country but very few recognise its social, ethnic, linguistic and economic diversity especially when it comes to doing business.

China’s fast economic growth and its dramatic changes over the last two decades, mixed with its strong traditions, culture and language can be quite daunting - particularly for newcomers.

The Coventry University Confucius Institute Business Team knows all this very well as we have experienced it first-hand. We, therefore, provide a deep understanding of the Chinese Business culture and language which are vital for anyone who considers doing business with Chinese partners or has already started.

We work closely with West-Midlands business associations, such as Coventry City Council.

We offer

  • Courses on Chinese language and business culture for SMEs
  • China business masterclasses
  • Bespoke programmes for SMEs
  • Business and standard Mandarin language courses

Related Links

Coventry University ranked 15 in the UK
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
QS Five Star Rating 2019
Coventry City of Culture 2021