Marketing & PR at CU Scarborough
With the advancements in today’s society the business world is forever changing. Marketing is a critical management activity in all business organisations and is becoming even more important with the sharpening of competition at all levels - local, national and international.
Marketing and PR are both aimed at increasing business revenue. They are so closely intertwined that people often don’t realise the difference between the two roles. Indeed, in small organisations, the same people typically perform both sales and marketing tasks. Nevertheless, marketing is different from PR and as an organisation grows, the roles and responsibilities become more specialised. Studying a PR & Marketing course at CU Scarborough (CUS) will not only allow students to understand the differences between the two, it will also allow you to develop a deep knowledge and understanding in both fields.
At CUS you will have the opportunity to develop a range of skills such as; critical analysis, problem-solving and team-working, all of which will help you meet the needs of customers/clients.
All the qualifications gained at CU Scarborough are accredited and awarded by Coventry University.
At CU Scarborough there are a variety of entry levels for our Marketing & PR courses. Students have the opportunity to complete a Higher National Certificate (HNC), Higher National Diploma (HND) or BA (Hons) Degree.
Career opportunities exist in a wide range of fields including; marketing, promotions, PR, management, marketing research, public relations and advertising. These jobs are made obtainable through not only the knowledge that you will receive, but also through the skills and expertise that you will learn throughout your time with us.
Is CU Scarborough right for you?
Deciding what university to attend is an incredibly difficult decision, one that requires a lot of thought. At CU Scarborough we try to make this decision easier for you. With friendly approachable tutors and small class sizes CUS is perfect for those students who like their voices to be heard.