Business Analytics and Management BSc (Hons) with foundation year

Undergraduate

Business data analytics graphs and charts on a screen

Learn how to apply data-driven decision-making and develop analytics and management skills relevant to a range of business roles.

Course option

Degree with foundation year

Year of entry

2026-27 2027-28

Location

CU Coventry (Coventry) and
Coventry University (Coventry)

Study mode

Full-time
Sandwich

Duration

4 years full-time
5 years sandwich

UCAS codes

NJDF

Start date

September 2027
November 2027
January 2028
March 2028
May 2028
July 2028

How to apply

Book an Open Day

Download a prospectus

Your UCAS Guide

The information on this page is for 2026-27 entry and should be used as guidance for 2027-28 entry. Please keep checking back on this course page to see our latest updates.

Course overview

This course is designed for those interested in pursuing roles in business analytics. It combines numeracy with management-related skills to support your development as a data analyst who can contribute to organisational decision-making.

The key course content areas relate to:

the core analytics knowledge and skills, developed through real-world scenarios and case studies
core business management knowledge and skills which are developed, such as exploring areas relating to supply chain analytics, data visualisation and AI
an understanding of how business analytics can assist global organisations to solve global business problems, enhance sustainability and achieve corporate goals.

Rated Gold Overall

Teaching Excellence Framework (TEF) 2023

5 QS Stars for Teaching and Facilities

QS Stars University Ratings

Top 5 Student City in England (Coventry)

QS Best Student Cities Index 2026

Why you should study this course

Real-world teaching: this is done through various projects, simulations and case studies, you will have the opportunity to immerse in real-world applications of analytical tools and techniques to solve challenging business problems.
Develop your technological literacy: develop this through a variety of software packages and specialised teaching spaces, which can enable you to enter work with a familiarity of relevant data analytical tools.
Start to develop a management career: gain knowledge and skills from subjects covering a breadth of general management subjects. You will study subjects relating to supply chain management, the use of organisational resources, project management and people management.
Frame data driven analysis in broader management: learn the critical parts of what can drive the success of analysis of data by examining how it is framed in broader, external issues, such as issues of sustainability, social responsibility, or global political and economic changes.
Understand how business analytics works in real life: use the tools and concepts presented in class, to help give you an insight into the real part they play in organisational success and decision making. Having this oversight is crucial to the employability of all successfully completing the programme.

What you'll study

Gain a comprehensive understanding of business analytics and management and equip yourself with the skills to excel in data-centric roles. During the course, you'll explore a range of modules designed to develop your analytical, technical, and strategic competencies, from data visualisation to supply chain analytics and essential business principles.

Your first year is shared with students from closely related courses. This approach allows you to learn alongside other disciplines, broaden your perspective and develop strong collaboration skills from the very start.

The common first year also offers flexibility. If you discover a stronger interest in another subject area, you may have the opportunity to transfer to a related course at the end of the year, subject to meeting progression requirements.

Common first year courses:

Advertising and Digital Marketing BA (Hons)
Business Administration BBA (Hons)
Business Analytics and Management BSc (Hons)
Business and Human Resource Management BA (Hons)
Business and Marketing BA (Hons)
Business Management BA (Hons)
Events Management BA (Hons)
International Business Management BSc (Hons)
Marketing BA (Hons)
Sport Business Management BA (Hons)

Modules

Marketing, Digital and Social Media – 30 credits

This module aims to develop your knowledge and understanding of the fundamental concepts in marketing, including digital and social media. Develop an understanding of the role of marketing within an organisation, and the influence of factors in the external environment on marketing decisions including ethics, social responsibility and sustainability. Also develop an understanding of key marketing theories, approaches and strategies related to areas such as buyer behaviour, segmentation, targeting and positioning, branding, digital and social media marketing.

Compulsory

People and Organisations – 30 credits

This module aims to provide a holistic view of management and organisation theories and practices, exploring how people interact with each other in the workplace and the role that leaders and managers play in the organisation. Organisational culture, structure and type are examined to consider the impact they have on human behaviour, interactions and organisational outcomes. Examine the role of people management practices and how this affects individual behaviour in the workplace. By introducing concepts such as motivation, engagement and commitment, the module will explore how people work together as a team, and how leaders and managers can understand emotional and psychological responses to work.

Compulsory

Analytics for Decision-Making – 30 credits

Whether qualitative or quantitative, financial or non-financial, data is everywhere and plays a crucial role in informing decision-making. This module introduces the fundamental concepts and principles of business finance and data analytics, and how they can be applied to measure and analyse organisational and functional performance, and support decision-making. Data analytics is a skill set that is becoming increasingly important for finding actionable insights from data and guiding strategic business decisions. This module is designed to help deepen your analytical mindset, develop your understanding of financial information, and prepare you to use relevant financial management and data analytic tools, techniques, and methods to assist the decision-making process both in the short and long terms.

Compulsory

Responsible Management, Sustainability and Entrepreneurship – 30 credits

This module aims to enable you to engage critically with sustainability and entrepreneurship in the context of management theory and practice. Explore the relationships between organisations and societies and the impact of significant societal change on different types of organisations. Drawing on UN Sustainable Development Goals (SDGs), examine how organisations respond by altering their practices through innovation and entrepreneurial activities. Ethical business practices and sustainability are further explored, requiring you to reflect on your approaches to ideation in creating social and organisational value.

Compulsory

Modules

Research and Insight – 30 credits

This module aims to develop your understanding of how well-designed investigations and research work. Develop your understanding of the research process, including literature review, research methodology and methods, data collection and analysis. This module provides you with the foundation for future research activity and the ability to design research to meet specific research objectives. Develop insight and the ability to understand and critique investigations and research undertaken by others. You will also have the opportunity to evaluate how conclusions are reached and analyse the methods used to get to those conclusions.

Compulsory

Data Driven Resource Management – 30 credits

This module considers how organisations can use their resources in the best possible way to reach their goals sustainably, while also reducing waste, and improving efficiency and effectiveness. Develop an understanding of the allocation of internal resources, including finance, people and talent, production, knowledge and IT resources. Learn how to account and budget for organisational costs and income: this will also entail developing techniques for providing analysis and communication of business performance data to assist management decision-making.

Compulsory

Global Operations and Supply Chain – 30 credits

This module aims to provide you with an insight into the relationship between the economy, society and the environment within the context of global operations and supply chain. This module will cover management principles, processes and wider global environmental context within which contemporary supply chains operate. This module should help you understand how supply chain management affects an organisation's success and why it matters, especially in relation to the UN Sustainable Development Goals (SDGs).

Compulsory

Analytics and Visualisation for Business Strategy – 30 credits

Explore the principles, techniques, and tools of data visualisation to support strategic decision-making in business. Learn how to transform raw data into meaningful visual representations, enabling effective communication of business insights. This module covers key topics such as data storytelling, dashboard design, and best practices for visual analytics. Using industry-standard tools, develop interactive reports and dashboards to analyse business performance and trends. Ethical considerations and the impact of visualisation on decision-making will also be discussed. By the end of this module, you should have the skills to use data visualisation for informed business strategy development.

Compulsory

A placement year² provides optional first-hand industry experience and helps you discover where your skills and interests truly lie. Taken between your second and final years, it allows you to step into a professional environment, apply your learning and gain valuable insight into your chosen sector.

By spending an extended period in industry, you should develop confidence, build professional networks and strengthen the transferable skills that employers value most. This experience offers a powerful way to explore career paths and return to your final year with real-world expertise and a clearer sense of direction.

Key opportunities

Complete an approved work placement: gain practical experience aligned with your course and career ambitions, typically lasting at least 26 weeks.
Reflect on professional development: recognise and document the specific skills, knowledge and experience you gain during your time in industry.
Broaden your global perspective: optionally undertake an international work or study placement to experience a different professional or cultural context.

While this optional year is non-credit-bearing, successful completion ensures your experience is formally recognised on your final degree certificate to showcase your expertise to future employers.

Students sponsored by the University who opt for an international work placement must ensure they comply with the UKVI immigration regulations and should contact us for further guidance.

Modules

Design Thinking and Project Management – 30 credits

This module focuses on project management in an organisational setting, developing your understanding and application of the methodologies, stages, tools and techniques required for project initiation, planning, execution, control and termination. Design thinking approaches will be applied to project management to help develop your soft and technical skills. These skills should help you understand the concept of project management, where projects come from, business case development and the selection process. You should learn how to apply this knowledge to various contexts, gaining the skills to lead and work on a variety of projects. The importance of project management scheduling skills, quality, estimating standards, as well as risks and stakeholders' management is emphasised within this module.

Compulsory

Applied Project – 30 credits

This module provides you with the opportunity to apply your knowledge and skills to a real-world business issue. You may choose to undertake a research project, a consultancy-style investigation, or a management simulation. Through critical engagement with academic and industry literature, data analysis and reflective inquiry, develop evidence-based insights and propose realistic, practical recommendations. This module encourages independent thinking, problem-solving and analytical capabilities.

Compulsory

AI, Business Transformation and Change Management – 30 credits

Explore the intersection of artificial intelligence (AI), business transformation, and change management. Examine how AI-driven technologies reshape organisational strategies, leadership, and operational processes in the digital economy. Gain insights into the business applications of artificial intelligence to drive strategic change and enhance business agility. The module also addresses challenges related to AI adoption, including ethical considerations, workforce adaptation, and resistance to change. Through case studies, practical applications, and industry insights, you should develop the skills to implement AI-driven change strategies in modern business environments.

Compulsory

Data Mining for Strategic Advantage – 30 credits

Use data mining techniques to improve modern business environments. Explore various data mining methods such as classification, clustering, and association to extract valuable insights that inform key business decisions. Design data-driven strategies aimed at enhancing business performance and gaining a competitive edge. Emphasis will be placed on interpreting complex data and communicating findings effectively to stakeholders. Through practical applications and case studies, learn how to integrate data mining into strategic planning and decision-making processes, ensuring that businesses can capitalise on data to achieve long-term success.

Compulsory

This year introduces you to your chosen subject while building essential skills.

Explore everything from marketing and global management to business communications and reflective growth, giving you a solid understanding of the subject before you progress.
Perfect the research and writing styles you’ll need to ace your degree-level assignments.
Learn core principles so you feel completely prepared when you start Year 1 of your degree.

On successful completion of this foundation year, you will be able to progress to year 1 of the degree.

Modules

Marketing for Business – 30 credits

Develop your understanding of marketing campaign development and the skills required to execute one. Marketing plays a critical role within an organisation, creating awareness of products and services. Build your knowledge of key marketing principles and explore how marketing’s strategic purpose helps achieve business objectives.

This module places a particular emphasis on marketing research, examining how it informs planning and the development of an effective marketing mix for target customer groups. You will also analyse and evaluate contemporary marketing techniques and their practical applications in a business setting.

Compulsory

Global Business and Management Skills – 30 credits

In an increasingly interconnected and competitive world, organisations of all sizes engage with global markets and must navigate diverse cultural, economic and operational environments. This module introduces the key principles of global business and the core management skills needed to operate effectively within today’s international landscape.

Explore how globalisation influences business activity, the fundamentals of international trade, and the strategic and operational challenges faced by organisations seeking to work across borders. Examine sustainability, ethics, cultural diversity, logistics and competitive pressures to help you understand the wider context of global business. Consider how effective management contributes to business performance, employee motivation and organisational adaptability, particularly in response to internal and external challenges.

Alongside this, this module aims to develop your essential management skills by introducing leadership styles, management theories and the practical responsibilities of managers within modern organisations.

Compulsory

Business Communications – 30 credits

Communication is key to the success of any business. Examine a range of communication skills and methods to ensure effective communication at all levels of the organisation, alongside the need for compliance with relevant legislation.

Explore the application of communication in business through various methods and examine the relationship between management and workforce communication. By analysing communication theories and exploring key management tools, you should develop a deeper understanding of workplace dynamics.

Compulsory

Learning, Reflection and Growth – 30 credits

Learn the essential academic skills needed to succeed throughout your degree-level study. Develop a range of study, research and communication skills within a supportive and culturally sensitive environment. You should learn to engage effectively with both theoretical concepts and practical, discipline-specific tasks. There will be a strong emphasis on application, practice and feedback from both tutors and peers.

The module will conclude with the development of a personal portfolio and supporting personal development plan, which you will maintain and update throughout your studies. This portfolio is an important part of your learning process, helping you reflect on your progress and develop skills relevant to further academic study and professional contexts.

Compulsory

We regularly review our course content to keep it relevant and current for our students. Consequently, we may update modules to reflect the latest industry standards.

How you'll learn

Forget stressful end-of-year exams. We focus on applied learning using a mix of lectures, tutorials and online study to get you ready for the real world. Instead of one big test, we assess your progress through coursework and phase tests. This better reflects the way you’ll likely work in your future career.

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 30-credit module requires 300 hours of study. Study hours are made up of teaching contact hours and guided and independent study.

Teaching hours

Teaching hours may vary, depending on where you are in your studies, but on average, you will have between 10 and 12 teaching and learning hours each week. You will also have the option to attend additional sessions, including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You will be digging deeper into topics, reviewing what you’ve learnt and completing assignments. This can be completed around your personal commitments. As you progress to the end of your studies, you’ll spend more time on independent learning.

Online learning

As an innovative university, we use different teaching methods, including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

Assessment methods vary and may include practical class and project performance, written practical reports, project thesis, oral presentations, tutorial tasks and assessments which generally take place at the end of each six-week block.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which may include:

on-campus lectures, seminars, and workshops
group work
self-directed learning
work placement opportunities.²

Teaching contact hours

Teaching hours

Teaching hours may vary, depending on where you are in your studies, but on average, you will have between 12 and 15 teaching and learning hours each week. You will also have the option to attend additional sessions, including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study

Online learning

As an innovative university, we use different teaching methods, including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods may include:

essays
presentations
reports
practical coursework
exams
viva voce
assignments.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Entry requirements

Typical entry requirements:

64 UCAS tariff points. All foundation courses require GCSE maths and English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards.

Other qualifications and experience

Our students come from a variety of backgrounds, each with a unique story. We recognise a breadth of qualifications. If your qualifications differ from the above, contact our Admissions Team who will be happy to discuss your qualifications and routes into your chosen course.

Contextual/Fair Access Offers

If you meet the criteria for our Fair Access Offer, you could automatically receive a contextual offer which is 16 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Offer.

Got higher grades? Have you considered direct entry to the degree without foundation year?

Fees and funding

Foundation year

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	TBC	Not available
International/EU	Not currently available***	Not available

Degree

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	2027/28 fees TBC 2026/27 fees: £9,790 per year	Not available
International/EU	Not currently available***	Not available

If you choose to study this course with a professional placement² or study abroad year, you will need to pay a tuition fee³ to cover your academic support throughout your placement year. Students commencing their professional placement in the academic year 2028/29 will pay £1,575 if they are paying UK fees, or £1,900 if they are paying international fees.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

The University will charge the tuition fees that are stated in the table above for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with the Retail Price Index (RPI), a UK measure of inflation that tracks changes in the cost of living.

If you choose to study this course with a professional placement or study abroad year, the University will charge the tuition fees stated above for those on a placement during Academic Year 2028/29. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above RPI.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) you may be charged the tuition fees in force at the time you take that additional period of study, and/or in line with any legislative changes that apply at that time.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

Applies to degree only

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad) which may include costs of travel, accommodation, equipment or uniform required for the placement and any visa-related costs.

Foundation year funding

To secure funding for a degree with a foundation year, you must complete the full four-year programme. If you do not finish the entire course, including the integrated foundation year, you may have to pay the foundation year fees yourself. For further information, please refer to the 'Tuition Fee Loan' details in the 'Funding your undergraduate course' section of our 'Fees and finance' page.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**This degree with foundation year is not currently available to international students who require a student visa to study in the UK.

How do you know if you need to pay UK or international tuition fees?

We assess your fee status using the information in your application. This status determines your tuition fees and the scholarships or financial support you can get. The Department for Education sets the rules for who pays UK (home) or international (overseas) fees in England.

The regulations list which students can pay the home fee rate. Because these rules are complex, the UK Council for International Student Affairs (UKCISA) provides fee status guidance to help you find the right category. If you meet all the criteria for one category, your institution must charge you the home rate.

Facilities

You’ll spend your foundation year at our CU Coventry Mile Lane building, just a short walk from Coventry city centre. You can still make the most of all the facilities at the main Coventry University campus whenever you like.

Once you successfully complete your foundation year, you’ll move over to the Coventry University campus to study your degree.

Facilities are subject to availability⁴. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

At Coventry Business School, our facilities and technology aim to replicate what you would expect in real-world business environments.

Female student using pen to point at screen with financial data on.

Business Simulation Suite

Offering skill-based training that uses simulation games, role-play activities and scenario-based learning, the business simulation suite is an all-encompassing space for experimental business learning and training.

People walking in front of a building which has a big library sign

Lanchester Library

The library is usually open 364 days a year. It’s where you can access your course’s specialist Academic Liaison Librarian. It’s also home to specialist teams which can support you with your academic writing and maths and statistics questions.

Lecturer sat with student talking in EEC building.

Careers and employability

Get one-on-one career and employability guidance lasting up to 18 months from the end of your course. We’ll help you find placements and graduate roles, offer CV and application checks, mentoring, skills workshops, employer events and more.

Careers and opportunities

On successful completion of this course, you should be well-prepared for data-driven roles across diverse business functions.

Potential career paths include data analyst, business analyst, analyst consultant, and roles in business modelling, marketing management, and diversity and inclusion. You should also be equipped to leverage AI and data to make a significant impact in any industry.

Two students sat at a desk working on a laptop

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Learn more about Phoenix+

How to apply

BSc (Hons) with foundation year

Apply via UCAS

C85

Institution code

View our courses on UCAS

Visit UCAS

This course with foundation year is not available to international students.

UK students

UCAS applications will open for this course from May 2026. Read our application pages to find out your next steps to apply.

How to apply

Apply via UCAS

If you'd like further support or more information about your course get in touch with us today.

+44 (0)24 7765 6565

ukadmissions@coventry.ac.uk

Complete our contact form

Disclaimers

Study location

The Foundation Year study route will be delivered by CU, part of the Coventry University Group, for and on behalf of Coventry University.

If you choose to study at CU Coventry for your Foundation Year, then your learning will be based at CU Coventry, Mile Lane, Coventry. Subject to meeting progression requirements you will then transition to the relevant Coventry University subject building for your progression degree.

Coventry University, Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations, partnerships and memberships

Some of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply. See the relevant body website for more details). Accreditations, partnerships, exemptions and memberships are subject to successful renewal in accordance with the relevant bodies’ standard review process and subject to the University maintaining the same high standards of course delivery. If the accreditation, recognition or membership of this course changes, we will notify applicants and students as soon as possible.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. Before seeking an overseas placement, read our visa advice page.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first academic year of study. The University will review tuition fees each year.

For UK (home) students, if the Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees annually but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (for example to repeat a year or resit examinations) you may be charged the tuition fees in force at the time you take that additional period of study, and/or in line with any legislative changes that apply at that time.

⁴Facilities

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised. Availability and access may be reduced or restricted when the University is following public authority guidance, decisions or orders or internal health and safety requirements.

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the current 2025/26 contract is available for information purposes only. The 2027/28 contract will apply to the 2027/28 intakes and may differ from the current version. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the applicable Student Contract carefully before you accept an offer of a place and before you enrol at the University.

Your next steps

Student life

Accommodation

Fees and funding

Business Analytics and Management BSc (Hons) with foundation year

Course features

Course option

Year of entry

Location

Study mode

Duration

UCAS codes

Start date

Course overview

Rated Gold Overall

5 QS Stars for Teaching and Facilities

Top 5 Student City in England (Coventry)

Why you should study this course

What you'll study

Modules

Modules

Modules

Modules

How you'll learn

Teaching contact hours

Teaching hours

Guided and independent study

Online learning

Assessment

Teaching contact hours

Teaching hours

Guided and independent study

Online learning

Assessment

Entry requirements

Other qualifications and experience

Contextual/Fair Access Offers

Fees and funding

Foundation year

Degree

Foundation year funding

*Irish student fees

**This degree with foundation year is not currently available to international students who require a student visa to study in the UK.

Facilities

Business Simulation Suite

Lanchester Library

Careers and employability

Careers and opportunities

Discover Phoenix+

How to apply

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