Overview
Enterprise and Entrepreneurship BA (Hons) is an innovative course, and could be well suited to you if you have a keen interest in creating your own potential entrepreneurial venture or potential project alongside your academic study.
Potential projects might include a consideration of business or social enterprise start-ups, growing a family or established business, or driving a new initiative within private or public sector employment (a technique known as intrapreneurship).
With creativity and innovation at its heart, this course is for current entrepreneurs and intrapreneurs, or for people interested in exploring these concepts. So whether you want to potentially start, develop or grow a business, upon successful completion of this course, you will gain the knowledge and skills needed to run a small enterprise. Alongside your course, you also have the opportunity to explore potentially working on plans for, and developing, a start-up business.
Why Coventry University?
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
COVID-19
The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the Covid-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Global ready
An international outlook, with global opportunitiesEmployability
Career-ready graduates, with the skills to succeedTeaching Excellence
Taught by lecturers who are experts in their fieldCourse essentials
A degree which offers you more, at no extra cost
Chartered Association of Business Schools (CABS)
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining world-class standards of teaching and research.

European Foundation for Management Development (EFMD)
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Coventry Business School is recognised by the above memberships for the 2021/22 intake. There is currently no intention for either of these memberships to lapse however if either of these memberships were not to be renewed we would notify applicants and students as soon as possible.
Our Facilities

Business Simulation Suite
Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.

DigiComm Lab
Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Trading Floor
Students have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available in the Trading Floor.
What our students say...
The Enterprise and Entrepreneurship BA (Hons) course has had a massive impact on my life by helping to shape my entrepreneurial mindset and equipping me with the knowledge needed to put my ideas into action. The 1 on 1 business and academic support provided throughout allowed me to feel confident in my ability to achieve the best grade possible whilst also setting up a successful business. This course takes you beyond the usual Business Management degrees, enabling you to either create your own future or contribute in a unique way within another enterprise.
Course information
The course will give you the opportunity to go through the three main stages of value and venture creation: Idea generation and feasibility assessment, Planning and implementation and Scaling and growth.
You will have the opportunity for in-depth exploration of your particular interests through coursework and an enterprise research project in the final year.
There is also the option for a placement/study abroad year* where you can apply to study abroad at a partner university or to work in employment in the UK or overseas.
The educational aims of the Enterprise and Entrepreneurship BA (Hons) course are to:
- Stimulate interest and help to develop expertise to equip you to generate value through the potential creation of an entrepreneurial idea, with the opportunity to review the feasibility of this idea, formulate a viable business plan, and take the necessary steps to set up and run a potential business or entrepreneurial project;
- Provide you with an educational opportunity to broaden your knowledge around the specialist subject area of your entrepreneurial idea, to support your venture and designed to help develop a pool of transferable skills; and
- Enable you the opportunity to experience value creation whilst in the supportive environment of the University and make an informed decision about your potential future employment options.
1st
We have been ranked joint first amongst Modern Universities in England for career prospects - Guardian University Guide 2021
The Guardian University Guide 2019
Course Specification
Download PDF (780Kb)
Modules
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
In more detail...
The course is focused around the concept of ‘value creation’ and the activity of transforming purposeful ideas into action, thus generating value yourself or for others. The value created can be social, cultural or economic.
The course is a mixture of theory and practice, because to be an effective entrepreneur you need knowledge and application. As with most courses in this field, you will complete a research project (dissertation) and in doing so have the opportunity to explore in-depth a concept, market or idea that you are particularly interested in. You will be exposed to the skills and knowledge needed for entrepreneurship with guided individual and group projects, and through the analysis of real case studies. Innovatively, you will also have the opportunity to learn through your own actions on self-directed negotiated projects such as venture creation and consultancy activities.
The teaching team is made up of enthusiastic educators who are also active researchers in enterprise education and entrepreneurship-related topics. We regularly share our practice innovations and research at conferences, which has previously included the International Entrepreneurship Educators Conference, the Institute of Small Business and Entrepreneurship Conference and the British Academy of Management. Members of the team contribute to national and international policy in enterprise and entrepreneurship education, while others have run their own businesses and bring real-life experiences to inform your learning (please note that staff are subject to change.)
Coventry University is one of a select group of universities to be awarded the prestigious Times Higher Education Entrepreneurial University of the Year Award (2011). The University was also commended in the recent Teaching Excellence Framework exercise for its outstanding focus on employability and developing entrepreneurship skills that are highly valued by employers.
- Delivered by staff from the International Centre for Transformational Entrepreneurship (ICTE), this course benefits from material reflecting the latest in entrepreneurial research and thinking
- Study mandatory modules related to your own personal entrepreneurial development, alongside exploring the core skills needed to start-up a business
- Opportunity to experience living and studying abroad or working for a global UK-based company* in your third year – subject to availability, meeting applicable visa requirements, a competitive application process, and fees may apply
- Chance to gain support from Coventry University Enterprises, who can offer support to help develop and nurture your business ideas (subject to availability)
- Benefit from ICTE’s global networks, which are established in Europe, Africa and Asia, and which help inform teaching of entrepreneurship and enterprise in a global context
- Coventry Business School was ranked as 'excellent' by Eduniversal in 2019, an annual ranking of Business Schools across 154 countries.
This course, which takes a unique approach to enterprise education, will, upon successful completion, provide you with both knowledge of small business management and the opportunity to apply that knowledge to your own business venture or to a venture operated through the programme.
Throughout your course, the focus will progressively move from creativity and idea development, feasibility and marketing, to business management and growth strategies. Practical aspects, such as registering your business, protecting your intellectual property and professional advice on how to manage a business – essential for your company’s day-to-day operations – are also covered.
Core themes include: creativity and idea development, innovation, business start-up and management (feasibility testing and planning), marketing, finance management, human resource management, organisation culture, business development and growth, and personal entrepreneurial development.
This course can be studied full-time over three years (or four years when opting for an optional placement/study abroad year*).
Your course will be based on a series of lectures, with associated seminars and practical classes. In addition, a progression coach will be available to review and discuss your progress with you and will be available for advice and support along with business mentoring.
Our Faculty Progress Coaches will also be available to review your progress with you in face-to-face sessions that can be booked in advance, and are also on hand to give advice on academic and personal matters.
*Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include formal examinations, essays. case study analysis, poster presentations and reflective reports.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
On successful completion, you will be able to:
- Demonstrate a breadth of knowledge of theoretical concepts and perspectives that underpin value and venture creation within national and international contexts (e.g. markets, marketing and sales, customers, finance, organisational behaviour, operations, business analysis, digital business, business policy and strategy, and innovation and enterprise development)
- Evaluate the operational, cultural, and strategic processes of setting up, growing and scaling an entrepreneurial venture
- Understand issues around sustainability, social responsibility, responsible leadership and ethics, and consider their application to entrepreneurial ventures
- Assess and apply appropriate theories, concepts, models or techniques to identify, analyse and make recommendations for solutions to business problems in enterprises of varying sizes and growth stages
- Identify, select, and apply theoretical concepts to conceive, assess, plan, and enact entrepreneurial projects to innovate and create value for own venture and the ventures of others
- Critically evaluate, assimilate, design and conduct research to inform business or social enterprise development
- Understand the importance of reflection, using appropriate reflective theories and tools to assess entrepreneurial, learning and digital skills and knowledge capabilities; critically assess practice in order to identify areas for improvement; and develop goals and action plans to drive and monitor progress.
We set out below the typical teaching contact hours that you will receive on this course. Teaching contact hours will vary in different years of study and may vary due to module selection. In addition to the contact hours below, we offer the opportunity to attend additional optional sessions, including sessions with the Faculty’s progress coaches, or to meet with staff during their advice and feedback hours.
Within your first and second year, you will have around 14 contact hours of teaching a week which includes:
- Small / medium group teaching: lectures, workshops, topic-related tasks and activities, or facilitated discussions each week.
- Add+vantage: related to your Add+vantage module choice.
In your final year, if you are undertaking a project/dissertation, there is a greater emphasis placed on independent study and therefore total contact hours may be reduced.
In addition, you will be expected to undertake a significant amount of self-directed studying and revising in your own time each week, which may include, for example, guided study using hand-outs or online activities. You may also be expected to work on your own business idea.
The International Centre for Transformational Entrepreneurship has well established international networks in Europe and Africa. Further networks are under development in the Middle and Far East, and Australia.
Students may have opportunities to apply for study trips abroad, and for long-term international and multicultural engagement*, for example, a 12-month study or work abroad term through the Erasmus programme.
*Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
Global ready
Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?
In 2018/19, we provided a total of 5,469 experiences abroad that lasted at least five days.
Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.
Explore our international experiences1st for
international experiences
Sending more students overseas than any other UK uni in 2016/17
5,469
Student experiences
The number of student trips abroad for at least 5 days in 2018/19
12,000
and counting
The number of students we’ve helped travel internationally since 2016
12
global programmes
As well as trips, we offer other opportunities like language courses
What our alumni say
Taking the BA Enterprise and Entrepreneurship was everything I wanted from a venture creation course. I gained valuable experience through practically applying my skills to business opportunities that were offered.
Entry Requirements
What our alumni say
Gaining the Enterprise & Entrepreneurship (BA Hons) degree for me did not just translate to having an open mind towards my career lifestyle, but also to how I felt about the world and the environment around me. The feeling of positivity, in a world with enormous potential and where I can achieve anything creative and enterprising that I really set my mind to, is the sort of texture which the degree gave the hands of my mind.
Tuition Fees
We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.
For more information, please visit our Finance pages.
Course essentials at no extra cost
We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.
This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:
UK field trips
Any mandatory site visits and trips within the United Kingdom.Key material
This can include core textbooks, software and equipment.Laser prints
1,000 A4 sides of black and white laser printing credits per year.Optional year
Pay no tuition fees for optional work placements or study abroad trips.The following are additional costs not included in the fees:
- Any optional overseas field trips or visits: £400+ per trip.
This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to) travel, accommodation, activities and visas.
EU student fees
EU nationals starting in the 2020/21 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.
For tuition fee loans
EU nationals starting in the 2020/21 academic year must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.
For maintenance loans
EU nationals starting in the 2020/21 academic year must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.
What our alumni say
The Enterprise and Entrepreneurship BA (Hons) degree really helped me get a 360 degree understanding of business and has helped equip me to progress in my business and career roles.
Career prospects
Graduate Immigration Route visa
Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.
The course aims to provide you with real-world experience and the necessary capabilities required in the business world. This can prepare you for potential future career options, such as for example, a graduate entrepreneur, a business owner, or a contributor to an established business through an intepreneurial skillset.
The ability to demonstrate business-related knowledge and skills in enterprise and entrepreneurship is increasingly sort by employers in small and medium enterprises (SMEs), large private organisations, and within the public sector.
The course’s parallel emphasis on academic skills will also provide a good platform for further study. Please note that further study opportunities are subject to competitive application, availability, meeting applicable visa requirements and additional fees may apply.
Where our graduates work
Our previous graduates have gone on to start their own businesses, work within existing family businesses, as well as medium-large companies such as, IPG Media brands, One Black Bear and The Financial Conduct Authority.
What our alumni say
The lecturers have a very dynamic approach, there are no two classes the same. The lecturers have always been supportive about all my business ideas, making me either realise that it is worth taking forward or making me understand that not all business ideas are good for implementation.
Disclaimer
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2020/21 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.