Advertising and Marketing BA (Hons) 2021/22 entry

Course code:

N590

Study options:

3 years full-time
4 years full-time (study abroad or work placement)

Location:

Coventry University

Starting:

September 2021

 

Fees:

2021/22 fees TBC*
2020/21 fees - £9,250

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2152
Ask a question
Join our mailing list

Course code:

N590

Study options:

3 years full-time
4 years full-time (study abroad or work placement)

Location:

Coventry University

Starting:

September 2021

 

Fees:

2021/22 fees TBC*
2020/21 fees - £9,250

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2152
Ask a question
Join our mailing list

Course code:

FBLU047

Study options:

3 years full-time
4 years full-time (study abroad or work placement)

Location:

Coventry University

Starting:

September 2021

 

Fees:

2021/22 fees TBC*
2020/21 fees - £13,900

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2152
Ask a question
Join our mailing list

Overview

Both advertising and marketing continue to play a big part in everyday life, and recent advancements in digital technology and social media allow for new and exciting ways to attract and engage customers at any time and in any place.

This course, which currently benefits from EFMD programme accreditation* and is part of the Chartered Institute of Marketing (CIM) Graduate Gateway** programme, is aimed at students with an interest in advertising and marketing from the creative to the analytical – whether that is advertising and branding, consumer behaviour, digital and social media marketing, or new product development and market research. It provides an opportunity to gain a solid foundation in marketing and advertising, with a specific focus on marketing communications across different media and contexts.

When studying this course, you will have the opportunity to work in our DigiComm Lab, which has been designed for marketing students, and is equipped with industry standard marketing and advertising software, to allow you to explore how to put the theories you are being taught into practice. 

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

To ensure an optimised and continual student experience, the university may deliver certain contact hours and assessments via emerging online technologies and methods across all courses.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

EFMD Programme Accreditation System

EFMD Programme Accreditation System

*This course benefits from EFMD Programme accreditation, for the 2021/22 entry, awarded to the course by the European Foundation of Management Development (EFMD) – an award that is currently given to less than 130 courses worldwide, with this course currently being the only EFMD Programme accredited course with Advertising in its title. Visit the EFMD website to find out more about this accreditation, which recognises that the programme excels in creativity and innovation, as well as students’ personal development. If the accreditation of this course changes, we will notify applicants and students as soon as possible.


Chartered Institute of Marketing (CIM) Graduate Gateway Programme

Chartered Institute of Marketing (CIM) Graduate Gateway Programme

**This course is part of the CIM Graduate Gateway programme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Advertising and Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM. If the accreditation of this course changes, we will notify applicants and students as soon as possible.

Chartered Association of Business Schools (CABS)

Chartered Association of Business Schools (CABS)

Chartered Association of Business Schools (CABS) – Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining world-class standards of teaching and research.


European Foundation for Management Development (EFMD)

European Foundation for Management Development (EFMD)

European Foundation for Management Development (EFMD) – Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries. Coventry Business School is recognised by the above memberships for the 2021/22 intake. There is currently no intention for either of these memberships to lapse however if either of these memberships were not to be renewed we would notify applicants and students as soon as possible.

student

Freedom to develop my creativity

Annaleigh Dixon is in the first year of her Advertising and Marketing degree at Coventry Business School.

Our Facilities

DigiComm Lab Seating Area

DigiComm Lab

Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Business Simulation Suite

Business Simulation Suite

Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.

Lecture talking to student in the trading floor

Trading Floor

Students have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available in the Trading Floor.

What our students say...

Coventry University provides a great mixture of dynamic and rewarding teaching, fulfilling opportunities, and a bright and optimistic environment.

Leonor Gomes, Advertising and Marketing BA (Hons), current student

Course information

The course aims to develop your awareness and understanding of contemporary marketing and advertising concepts and theories. The course is designed to equip you with the analyyical tools necessary to investigate a marketing and/or advertising problem and develop appropriate solutions.

One of the major attractions of the Advertising and Marketing course is the broad range of practical and transferrable skills you will have the opportunity to develop, including creative, analytical, interpersonal and communications skills. In several modules, the assessments require the undertaking of group and individual tasks that aims to simulate the analytical, planning and creative aspects of marketing in the workplace.

Course Specification
Download PDF

Modules

Overview

All of our Marketing courses share some common first year modules, and so initially, you will study subjects designed to develop your understanding of business in general, as well as introductory specialisms like market research and data analysis, which provide the opportunity to gain a solid foundation for your ongoing studies. You will then have the opportunity to develop your expertise in key areas that underpin advertising and marketing, such as advertising concepts, integrated marketing and marketing principles.

Modules

  • Marketing Research & Data Analysis

  • Marketing Principles and Practice

  • Employment and academic skills

  • Introduction to Integrated Marketing Communications

  • Organising For Business

  • Advertising Concepts & Practice

  • Add+vantage Module

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

In your second year, you will have the opportunity to build and apply your knowledge and skill base, developed in year one, to real life situations and case studies. You will also study modules on key areas of marketing such as consumer behaviour, marketing insights, and the management of digital marketing and online presence.

Modules

  • Marketing Management

  • Consumer Behaviour

  • Career Preparation

  • Marketing Insight

  • Applied Advertising & Campaign Management

  • Digital Marketing and Online Presence

  • Add+vantage Module

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

In your third year you have the option to apply for a placement, or study abroad year***, which can be spent overseas (studying with one of our partner universities, or working) or on a placement in the UK.

Coventry Business School’s employability team can provide you with a wide range of support services in order to help you apply for a placement opportunity***, including mock interviews and CV writing workshops.

If you wish to undertake the optional study abroad/placement year***, you will take either the Placement Year module or the Study Abroad Year module which both typically run for a full academic year between years 2 and 3 of your course. You are able to progress onto the relevant module if you have successfully completed the first two years of the course (i.e. having accumulated 240 credits) and have a confirmed opportunity two weeks prior to the start of the academic year, however we encourage international students to confirm their placements earlier to ensure they are able to meet any applicable visa requirements.

Students opting for either the work placement or study abroad module will be registered on a non-credit bearing module and therefore no additional tuition fees apply. While the modules do not bear credits, they do require completion of a marked assessment reflecting on your placement/study abroad or work placement experience. Following successful completion of this assessment, the module selected will appear on your final academic transcript. Students will thus graduate with 360 credits in total, assuming successful completion of their final year.

*** Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

Modules

  • Study/Work Placement Abroad Year

  • UK Work Placement

Overview

The culmination of your studies will be the completion of an independent research project in a specialist area.

You will be supported by an academic supervisor with an interest in your topic area, with past topics ranging from digital marketing, advertising and branding research to ethical and cultural issues in marketing, which can include anything from stereotypical to subliminal advertising.

In your final year, you will also have the opportunity to take an optional module, which could focus on either the more creative elements of advertising, or how to build strategies for digital and social media.

Modules

  • Contemporary Marketing Issues

  • Marketing Communications Strategy

  • Career Development

  • Communication Psychology

  • Project

  • Optional modules

    Choose 1 from the following:

    • Creative Advertising Development
    • Digital and Social Media Strategy

  • Add+vantage Module

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

1st

We have been ranked joint first amongst Modern Universities in England for career prospects - Guardian University Guide 2021

In more detail...

  • Chance to spend a year studying abroad*** – previous students have studied in China and Belgium.
  • The CIM Graduate Gateway programme offers direct entry to top-up to CIM’s Professional Diploma in Marketing (one module exemption) immediately after successful completion of your degree or in the three to five years following. Additional fees and direct application apply. Please refer to the Exemptions section for further information.
  • Excellent placement opportunities*** with various organisations, including blue chip companies, which have previously included Microsoft, Procter and Gamble, Goldman Sachs and Disney.
  • Access to our modern digital communications lab – the DigiComm Lab. This is equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance and WordPress.
  • This course benefits from the prestigious EFMD programme accreditation - recognising the course’s focus on creativity and innovation that opens doors to students development in an array of professions and industries. Please refer to the Accreditation and Recognition section for further information.
  • Research-inspired teaching from staff that are currently active in branding and guest speakers from industry (subject to availability) such as ITV Global Studio’s Marketing Director.
  • Opportunities to participate in industry field trips, for example, this has previously included visits to Jaguar Land Rover and the Cadbury World exhibition tour (included a talk from the Marketing team at Cadbury’s), as well as professional exhibitions such as the Digital Marketing Show (subject to availability, and additional costs may apply).
  • ***Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

The main study themes covered on the course are;

  • Marketing: Exploring marketing research, consumer behaviour, digital marketing, brand marketing, contemporary marketing issues and marketing strategy.
  • Advertising: Analysing current advertisements and the opportunity to create your own campaigns, as well as exploring the principles that underpin advertising.
  • Research: Explore how to conduct both primary and secondary research and put your skills into practice.

This course is available on a three-year full-time basis or a four-year sandwich basis, where between Years Two and Three there is one year of (optional) work experience or study abroad*** at a partner institution.

The interactive nature of teaching and the commitment of staff are regularly praised by students, as demonstrated by the Gold rating we achieved in the first ever Teaching Excellence Framework (TEF) report, the government’s first major assessment of teaching quality, and our award of 5 stars for our teaching excellence in the QS Stars 2019.

Theory and practice-based lectures and seminars aim to develop your knowledge of a range of marketing and advertising topics, supported by a suite of industry-based software and hardware. Learning and teaching incorporates lectures, seminars, tutorials, presentations, projects, workshops, simulation games and practical DigiComm Lab sessions, where you can use web design software and practice web platforms and blogging techniques designed to help to develop your skills in manipulating new media for marketing and advertising applications.

You will have the opportunity to regularly get involved in simulated cases which bring the subject alive, for example, you could find yourself simulating marketing planning in the international smartphone market.

We have regular guest lectures by marketing professionals from industry and academia, subject to availability.  Marketing topics covered by previous guest speakers have included McCann Erickson’s PR Account Director on a day in the life of an advertising agency, and ITV Global Studios’ Marketing Director on working in TV and working towards your dream job.

There are also a range of field trips undertaken both nationally and internationally (subject to competitive application, availability, meeting applicable visa requirements and additional costs apply). In the past, we have visited China, Malaysia and Dubai, and these visits not only help you to bond with your fellow students, but also provide the chance of exposure to industry on a global scale and to develop your intercultural competencies.

The Faculty’s employability support team will also assist you in finding a suitable placement***, which should  enable you to put your studies into practice, giving you the opportunity to gain valuable experience of the world of work on a more significant scale than part‐time work. Past students have worked for the likes of IBM, L’Oreal, Rolls Royce and Warner Brothers. In addition, there are course modules and extra support sessions in marketing and potential future career options to help advance students’ preparations and prospects for potential future employment.

***Please note that we are unable to guarantee any  placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include written reports, formal examinations, presentations, pitches, workplace simulations and portfolios.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion of the course you will be able to:

  • Have a strong knowledge of the principles and practice of marketing and advertising,
  • Understand how an organisation interacts with external stakeholders.
  • Have experience of conceiving and creating advertising and communication campaigns.
  • Be aware of contemporary issues including sustainability, ethics and CSR.
  • Know a variety of research techniques to identify and analyse sources.
  • Be familiar with specialist tools in digital and social media marketing including appropriate software.
  • Act as independent learners, communicate to an audience effectively in written, verbal or electronic format and demonstrate effective interpersonal skills and intercultural competence to work in a team.

We set out below the typical teaching contact hours that you will receive on this course. Teaching contact hours will vary in different semesters and years of study and may vary due to module selection. In addition to the contact hours below, we offer the opportunity to attend additional optional sessions, including sessions with the Faculty’s progress coaches, or to meet with staff during their advice and feedback hours.

Within your first and second year, you will have 12 contact hours of teaching a week which includes:

  • Medium group teaching: seminars or workshops per week
  • Large group teaching: lectures each week

In your final year, if you are undertaking a project/dissertation, there is a greater emphasis placed on independent study and therefore total contact hours may be reduced.

In addition, you will be expected to undertake a significant amount of self-directed studying and revising in your own time each week, which may include, for example, guided study using hand-outs, online activities or independent work.

You will have the opportunity to gain an international experience in many ways. Coventry is a multicultural university, so our typically diverse student and staff body helps to facilitate a multicultural learning environment. However, the fundamental nature of this course is also international in its outlook, drawing on marketing and business best practice from around the world.

We currently have long-running partnerships with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and the PSB Academy in Singapore. We run a number of Collaborative Online International Learning projects on the course, which are designed to enable you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams. In the past, previous students have worked with peers in the USA, South America, India and many European countries, undertaking business challenges as part of the international X-Culture competition.

Throughout the course you will have the opportunity to visit relevant companies providing the chance to gain a real life experience of marketing, both at home and abroad***. Previous cohorts of students have visited Leuven in Belgium, Dubai and Malaysia to experience other cultures and take part in marketing activities in international teams. 

***Please note that we are unable to guarantee any  placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2018/19, we provided a total of 5,469 experiences abroad that lasted at least five days.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni in 2016/17


5,469

Student experiences

The number of student trips abroad for at least 5 days in 2018/19


12,000

and counting

The number of students we’ve helped travel internationally since 2016


12

global programmes

As well as trips, we offer other opportunities like language courses

What our students say

Coventry was the only place that did the course properly, as advertising and marketing is a bit of academic and a bit of creative. I’m both of those; I don’t like being just one thing. I just love the course!

Annaleigh Dixon, Advertising and Marketing BA (Hons), current student

Entry Requirements

University Course Code: FBLU047
A Level BTEC IB Diploma GCSE requirement
ABB - BBB DDM 31-30 points Minimum 5 GCSE's graded 9-4 / A* - C including Maths and English.

A-Levels

A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer for certain courses, but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

The Access Diploma to include 30 Level 3 credits at Merit, plus GCSE English Language and GCSE Mathematics at grade C or above.

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diplomas

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements. The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit in the coming years, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance amongst other things. We will act in accordance with the UK’s laws in force from time to time.

English as a Foreign Language This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

What our students say...

Coventry University provides a great mixture of dynamic and rewarding teaching, fulfilling opportunities, and a bright and optimistic environment.

Leonor Gomes, Advertising and Marketing BA (Hons), current student

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2021

2021/22 fees TBC*
2020/21 fees - £9,250 (per year)


UK Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2021

2021/22 fees TBC*
2020/21 fees - £9,250 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2021

2021/22 fees TBC*
2020/21 fees - £13,900 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

The following are additional costs not included in the fees:

  • Any optional overseas field trips or visits: £400+ per trip
  • Any optional exams towards professional body qualifications

This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to) travel, accommodation, activities and visas.

EU student fees

EU nationals starting in the 2020/21 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans

EU nationals starting in the 2020/21 academic year must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans

EU nationals starting in the 2020/21 academic year must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

What our students say...

Coventry is an interesting city which bridges the gap between the East and West Midlands, and is diverse as well as historical which is why it won 2021 City of Culture.

Will Spencer, Advertising and Marketing BA (Hons), current student

Career prospects

Graduate Immigration Route visa

Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.

The course is currently recognised by the CIM Graduate Gateway, which could help you gain a recognised industry qualification quickly. The Graduate Gateway gives certain exemptions for professional qualifications with the CIM upon successful completion of the course, which could help you to complete further qualifications in less time after graduating. Please visit the CIM Graduate Gateway website for further information. Please refer to the Exemptions section for further information, and please note that direct application and additional costs apply to study towards certain professional qualifications with the CIM.

Designed to prepare you for potential future career options, this course offers lots of opportunities to participate in live cases with clients and work experience*** (short and long-term as part of a placement year). We currently have strong partnerships with a number of employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.

Field trips are embedded into each year of study, some industry-focused to provide first-hand experiences of marketing in action, others designed to help to build your professional or interpersonal skills, for example, to encourage team bonding initially and then develop team working skills (subject to availability).

In addition, careers-based modules in digital marketing, brand communications, services marketing and creative advertising and a range of other areas are embedded into the course to help build transferrable skills which aim to enhance your potential future employability.

You will have the support of the Faculty’s dedicated employment support unit (subject to availability) which has an extensive network of employers with a wide range of internship possibilities. Our employment support team will also support you (subject to availability) with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres, as well as putting on frequent employer events, which should allow you to network with potential future employers offering graduate roles, internships and placements in the advertising and marketing sectors.

Coventry University is committed to preparing you for your potential future career options and giving you a competitive edge in the graduate job market. The Talent Team provide a wide range of support services to help you plan and prepare for your potential future career options.

Please note that all international opportunities, internships, field trips, events, visits and work experience are subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply.

Where our graduates work

Our previous graduates have gone on to a range of careers in marketing, advertising, PR, brand management, marketing research, digital marketing, sales and general management, working for organisations such as IBM, Hewlett Packard, Rolls Royce, Procter and Gamble, Jaguar Land Rover, Silverstone, McCann Erickson, Volkswagen, South African Airlines, Millward Brown and Chime Communications.

What our students say...

Coventry University provides a great mixture of dynamic and rewarding teaching, fulfilling opportunities, and a bright and optimistic environment.

Leonor Gomes, Advertising and Marketing BA (Hons), current student
Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2020/21 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.