Freedom to develop my creativity
Annaleigh Dixon is in the first year of her Advertising and Marketing degree at Coventry Business School.
Overview
Both advertising and marketing continue to play a big part in everyday life, and recent advancements in digital technology and social media allow for new and exciting ways to attract and engage customers at any time and in any place.
This course, which currently benefits from EFMD programme accreditation* and is part of the Chartered Institute of Marketing (CIM) Graduate Gateway** programme, is aimed at students with an interest in advertising and marketing from the creative to the analytical – whether that is advertising and branding, consumer behaviour, digital and social media marketing, or new product development and market research. It provides an opportunity to gain a solid foundation in marketing and advertising, with a specific focus on marketing communications across different media and contexts.
When studying this course, you will have the opportunity to work in our DigiComm Lab, which has been designed for marketing students, and is equipped with industry standard marketing and advertising software, to allow you to explore how to put the theories you are being taught into practice.
Why Coventry University?
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
COVID-19
The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the Covid-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Global ready
An international outlook, with global opportunitiesEmployability
Career-ready graduates, with the skills to succeedTeaching Excellence
Taught by lecturers who are experts in their fieldCourse essentials
A degree which offers you more, at no extra costAccreditation and Professional Recognition
This course is accredited and recognised by the following bodies:
EFMD Programme Accreditation System
*This course benefits from EFMD Programme accreditation, for the 2021/22 entry, awarded to the course by the European Foundation of Management Development (EFMD) – an award that is currently given to less than 130 courses worldwide, with this course currently being the only EFMD Programme accredited course with Advertising in its title. Visit the EFMD website to find out more about this accreditation, which recognises that the programme excels in creativity and innovation, as well as students’ personal development. If the accreditation of this course changes, we will notify applicants and students as soon as possible.
Chartered Institute of Marketing (CIM) Graduate Gateway Programme
**This course is part of the CIM Graduate Gateway programme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Advertising and Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM. If the accreditation of this course changes, we will notify applicants and students as soon as possible.
Chartered Association of Business Schools (CABS)
Chartered Association of Business Schools (CABS) – Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining world-class standards of teaching and research.
European Foundation for Management Development (EFMD)
European Foundation for Management Development (EFMD) – Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries. Coventry Business School is recognised by the above memberships for the 2021/22 intake. There is currently no intention for either of these memberships to lapse however if either of these memberships were not to be renewed we would notify applicants and students as soon as possible.
Our Facilities
DigiComm Lab
Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.
Business Simulation Suite
Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.
Trading Floor
Students have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available in the Trading Floor.
What our students say...
Coventry University provides a great mixture of dynamic and rewarding teaching, fulfilling opportunities, and a bright and optimistic environment.
Course information
The course aims to develop your awareness and understanding of contemporary marketing and advertising concepts and theories. The course is designed to equip you with the analyyical tools necessary to investigate a marketing and/or advertising problem and develop appropriate solutions.
One of the major attractions of the Advertising and Marketing course is the broad range of practical and transferrable skills you will have the opportunity to develop, including creative, analytical, interpersonal and communications skills. In several modules, the assessments require the undertaking of group and individual tasks that aims to simulate the analytical, planning and creative aspects of marketing in the workplace.
Course Specification
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Modules
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
1st
We have been ranked joint first amongst Modern Universities in England for career prospects - Guardian University Guide 2021
In more detail...
Combining theory and practice, this course focuses on practical marketing skills, which should enable you to fully explore the marketing discipline across a wide range of modules. You should explore cutting-edge skills in marketing and communications research, analysis and planning, and working with others to develop advertising campaigns. You should also improve your analytical skills using simulation games, such as the marketing management simulation game designed to develop your understanding and command of the marketing planning process.
Our current staff are experienced practitioners, having spent time in industry as marketing executives, managers and directors of private and public sector organisations. They bring knowledge of the latest marketing tools and techniques, like Google Analytics, the latest online content creation tools, and the use of behavioural insights in planning campaigns. Many of our staff are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including the Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few. The quality of teaching on this course is recognised as excellent: we rank 15th in the UK for Business, Management and Marketing in the Guardian University Guide 2020 (please note staff are subject to change).
To monitor emerging sector trends and challenges, there is a high degree of practitioner input. Guest speakers from industry are frequently invited to give talks about their experiences (subject to availability), in previous years these have included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio.
As part of the Chartered Institute of Marketing’s (CIM) Graduate Gateway scheme, you can gain certain exemptions for professional qualifications with the CIM upon successful completion of the course, which could help you to complete further qualifications in less time after graduating. Please visit the CIM Graduate Gateway website for further information. Please refer to the Exemptions section for further information, and note that direct application and additional costs apply to study for qualifications with the CIM.
- Chance to spend a year studying abroad*** – previous students have studied in China and Belgium.
- The CIM Graduate Gateway programme offers direct entry to top-up to CIM’s Professional Diploma in Marketing (one module exemption) immediately after successful completion of your degree or in the three to five years following. Additional fees and direct application apply. Please refer to the Exemptions section for further information.
- Excellent placement opportunities*** with various organisations, including blue chip companies, which have previously included Microsoft, Procter and Gamble, Goldman Sachs and Disney.
- Access to our modern digital communications lab – the DigiComm Lab. This is equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance and WordPress.
- This course benefits from the prestigious EFMD programme accreditation - recognising the course’s focus on creativity and innovation that opens doors to students development in an array of professions and industries. Please refer to the Accreditation and Recognition section for further information.
- Research-inspired teaching from staff that are currently active in branding and guest speakers from industry (subject to availability) such as ITV Global Studio’s Marketing Director.
- Opportunities to participate in industry field trips, for example, this has previously included visits to Jaguar Land Rover and the Cadbury World exhibition tour (included a talk from the Marketing team at Cadbury’s), as well as professional exhibitions such as the Digital Marketing Show (subject to availability, and additional costs may apply).
- ***Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
The main study themes covered on the course are;
- Marketing: Exploring marketing research, consumer behaviour, digital marketing, brand marketing, contemporary marketing issues and marketing strategy.
- Advertising: Analysing current advertisements and the opportunity to create your own campaigns, as well as exploring the principles that underpin advertising.
- Research: Explore how to conduct both primary and secondary research and put your skills into practice.
This course is available on a three-year full-time basis or a four-year sandwich basis, where between Years Two and Three there is one year of (optional) work experience or study abroad*** at a partner institution.
The interactive nature of teaching and the commitment of staff are regularly praised by students, as demonstrated by the Gold rating we achieved in the first ever Teaching Excellence Framework (TEF) report, the government’s first major assessment of teaching quality, and our award of 5 stars for our teaching excellence in the QS Stars 2019.
Theory and practice-based lectures and seminars aim to develop your knowledge of a range of marketing and advertising topics, supported by a suite of industry-based software and hardware. Learning and teaching incorporates lectures, seminars, tutorials, presentations, projects, workshops, simulation games and practical DigiComm Lab sessions, where you can use web design software and practice web platforms and blogging techniques designed to help to develop your skills in manipulating new media for marketing and advertising applications.
You will have the opportunity to regularly get involved in simulated cases which bring the subject alive, for example, you could find yourself simulating marketing planning in the international smartphone market.
We have regular guest lectures by marketing professionals from industry and academia, subject to availability. Marketing topics covered by previous guest speakers have included McCann Erickson’s PR Account Director on a day in the life of an advertising agency, and ITV Global Studios’ Marketing Director on working in TV and working towards your dream job.
There are also a range of field trips undertaken both nationally and internationally (subject to competitive application, availability, meeting applicable visa requirements and additional costs apply). In the past, we have visited China, Malaysia and Dubai, and these visits not only help you to bond with your fellow students, but also provide the chance of exposure to industry on a global scale and to develop your intercultural competencies.
The Faculty’s employability support team will also assist you in finding a suitable placement***, which should enable you to put your studies into practice, giving you the opportunity to gain valuable experience of the world of work on a more significant scale than part‐time work. Past students have worked for the likes of IBM, L’Oreal, Rolls Royce and Warner Brothers. In addition, there are course modules and extra support sessions in marketing and potential future career options to help advance students’ preparations and prospects for potential future employment.
***Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include written reports, formal examinations, presentations, pitches, workplace simulations and portfolios.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
On successful completion of the course you will be able to:
- Have a strong knowledge of the principles and practice of marketing and advertising,
- Understand how an organisation interacts with external stakeholders.
- Have experience of conceiving and creating advertising and communication campaigns.
- Be aware of contemporary issues including sustainability, ethics and CSR.
- Know a variety of research techniques to identify and analyse sources.
- Be familiar with specialist tools in digital and social media marketing including appropriate software.
- Act as independent learners, communicate to an audience effectively in written, verbal or electronic format and demonstrate effective interpersonal skills and intercultural competence to work in a team.
We set out below the typical teaching contact hours that you will receive on this course. Teaching contact hours will vary in different semesters and years of study and may vary due to module selection. In addition to the contact hours below, we offer the opportunity to attend additional optional sessions, including sessions with the Faculty’s progress coaches, or to meet with staff during their advice and feedback hours.
Within your first and second year, you will have 12 contact hours of teaching a week which includes:
- Medium group teaching: seminars or workshops per week
- Large group teaching: lectures each week
In your final year, if you are undertaking a project/dissertation, there is a greater emphasis placed on independent study and therefore total contact hours may be reduced.
In addition, you will be expected to undertake a significant amount of self-directed studying and revising in your own time each week, which may include, for example, guided study using hand-outs, online activities or independent work.
You will have the opportunity to gain an international experience in many ways. Coventry is a multicultural university, so our typically diverse student and staff body helps to facilitate a multicultural learning environment. However, the fundamental nature of this course is also international in its outlook, drawing on marketing and business best practice from around the world.
We currently have long-running partnerships with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and the PSB Academy in Singapore. We run a number of Collaborative Online International Learning projects on the course, which are designed to enable you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams. In the past, previous students have worked with peers in the USA, South America, India and many European countries, undertaking business challenges as part of the international X-Culture competition.
Throughout the course you will have the opportunity to visit relevant companies providing the chance to gain a real life experience of marketing, both at home and abroad***. Previous cohorts of students have visited Leuven in Belgium, Dubai and Malaysia to experience other cultures and take part in marketing activities in international teams.
***Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
Global ready
Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?
In 2018/19, we provided a total of 5,469 experiences abroad that lasted at least five days.
Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.
Explore our international experiences1st for
international experiences
Sending more students overseas than any other UK uni in 2016/17
5,469
Student experiences
The number of student trips abroad for at least 5 days in 2018/19
12,000
and counting
The number of students we’ve helped travel internationally since 2016
12
global programmes
As well as trips, we offer other opportunities like language courses
What our students say
Coventry was the only place that did the course properly, as advertising and marketing is a bit of academic and a bit of creative. I’m both of those; I don’t like being just one thing. I just love the course!
If you haven't met the entry requirements, you may still be able to progress onto a degree by studying a foundation course.
What our students say...
Coventry University provides a great mixture of dynamic and rewarding teaching, fulfilling opportunities, and a bright and optimistic environment.
Tuition Fees
We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.
For more information, please visit our Finance pages.
Course essentials at no extra cost
We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.
This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:
UK field trips
Any mandatory site visits and trips within the United Kingdom.Key material
This can include core textbooks, software and equipment.Laser prints
1,000 A4 sides of black and white laser printing credits per year.Optional year
Pay no tuition fees for optional work placements or study abroad trips.The following are additional costs not included in the fees:
- Any optional overseas field trips or visits: £400+ per trip
- Any optional exams towards professional body qualifications
This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to) travel, accommodation, activities and visas.
EU student fees
EU nationals starting in the 2020/21 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.
For tuition fee loans
EU nationals starting in the 2020/21 academic year must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.
For maintenance loans
EU nationals starting in the 2020/21 academic year must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.
Reduced course fees for EU students
The UK Government has confirmed that EU students who are starting their course in September 2021 and onwards will be classified as an international student. To support our EU community who are affected by this change, Coventry University are providing an EU Member State Transition Bursary.
Students ordinarily domiciled in an EU Member State who prior to the 2021/22 academic intake qualified for UK fees (home fee status), are eligible for the EU Member State Transition Bursary. This will bring fee levels for those students across the Group into line with those of UK students for courses starting in the 2021/22 academic year.
Review more details on our EU Member State Transition Award/Bursary page.
What our students say...
Coventry is an interesting city which bridges the gap between the East and West Midlands, and is diverse as well as historical which is why it won 2021 City of Culture.
Career prospects
Graduate Immigration Route visa
Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.
The course is currently recognised by the CIM Graduate Gateway, which could help you gain a recognised industry qualification quickly. The Graduate Gateway gives certain exemptions for professional qualifications with the CIM upon successful completion of the course, which could help you to complete further qualifications in less time after graduating. Please visit the CIM Graduate Gateway website for further information. Please refer to the Exemptions section for further information, and please note that direct application and additional costs apply to study towards certain professional qualifications with the CIM.
Designed to prepare you for potential future career options, this course offers lots of opportunities to participate in live cases with clients and work experience*** (short and long-term as part of a placement year). We currently have strong partnerships with a number of employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.
Field trips are embedded into each year of study, some industry-focused to provide first-hand experiences of marketing in action, others designed to help to build your professional or interpersonal skills, for example, to encourage team bonding initially and then develop team working skills (subject to availability).
In addition, careers-based modules in digital marketing, brand communications, services marketing and creative advertising and a range of other areas are embedded into the course to help build transferrable skills which aim to enhance your potential future employability.
You will have the support of the Faculty’s dedicated employment support unit (subject to availability) which has an extensive network of employers with a wide range of internship possibilities. Our employment support team will also support you (subject to availability) with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres, as well as putting on frequent employer events, which should allow you to network with potential future employers offering graduate roles, internships and placements in the advertising and marketing sectors.
Coventry University is committed to preparing you for your potential future career options and giving you a competitive edge in the graduate job market. The Talent Team provide a wide range of support services to help you plan and prepare for your potential future career options.
Please note that all international opportunities, internships, field trips, events, visits and work experience are subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply.
Where our graduates work
Our previous graduates have gone on to a range of careers in marketing, advertising, PR, brand management, marketing research, digital marketing, sales and general management, working for organisations such as IBM, Hewlett Packard, Rolls Royce, Procter and Gamble, Jaguar Land Rover, Silverstone, McCann Erickson, Volkswagen, South African Airlines, Millward Brown and Chime Communications.
What our students say...
Coventry University provides a great mixture of dynamic and rewarding teaching, fulfilling opportunities, and a bright and optimistic environment.
Disclaimer
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2021/22 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
