European Business Management BA (Hons) 2020/21 entry

Course code:


Study options:

3 years, two with an EU partner and one at Coventry


Coventry University


September 2020



2020/21 fees TBC*
2019/20 fees - £9,250

Find out more


Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222


Business management graduates are in high demand throughout the world because of the breadth of knowledge and skills they possess across all aspects of business operations – from strategy and marketing to finance and IT.

Designed with a specific focus on business in a European context, this direct entry course is part of an innovative bachelor’s degree that can enable you to study in three different countries. Providing excellent preparation for the global workplace, the first year is spent studying with our European partners in either Spain, Germany or Finland and the second in Belgium. Your undergraduate studies culminate with the final year here in Coventry. This gives you the opportunity to gain experience of a range of languages and increase your cultural awareness at the same time. (Please note: to apply for this course, you will need to apply with one of our partners. For more information, please get in touch.)

Coventry Business School was ranked as ‘excellent’ by Eduniversal in 2018, and has excellent links with national and international employers, like Jaguar Land Rover, Peugeot Citroen, Enterprise Rent-a-car and Goldman Sachs. Our teaching is grounded in the corporate world, using real-life international case studies.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities


Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

Chartered Association of Business Schools

European Foundation for Management Development (EFMD)

Our Facilities

Business Simulation Suite

Business Simulation Suite

Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.

DigiComm Lab Seating Area

DigiComm Lab

Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Trading Floor

Trading Floor

Students have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available in the Trading Floor.

Course information

On this exclusive degree programme, you will be provided the opportunity to learn how to formulate and suggest solutions to business problems, communicate and present your advice within a business setting and gain hands-on experience of standard ICT business applications packages, such as Microsoft.

The first two years of the course, studied at our partner European institutions, will explore a range of business subjects and provide a foundation for your degree. 

This final year focuses on management and business practices and provides an overview of European business operations, both public and private, and how to handle trade policies and regulations. Emphasis is given to applying theory in different business contexts across Europe and the effect current European issues (such as Brexit) have on the world. You will be able to tailor your studies by choosing 3 optional modules (or 2 optional modules plus 2 Add+Vantage modules).

You will be provided with the opportunity to gain detailed knowledge of the various functional areas of a business, a broad appreciation of the environment in which businesses operate, the theory and practice of management. We will have the chance to debate and discuss business issues, such as global economic uncertainty, political conflict, environmental issues, increased regulation and legislation.

Your degree culminates with a written dissertation based on a supervised research project designed to extend your knowledge and understanding in a specialist area of interest and related to your studies. Previous students on this course have chosen topics ranging from investigating the effect of ‘greenwashing’ in the context of corporate social responsibility to investigating the possibilities of low cost travel for long haul travel and analysing the impact on family and career of female high fliers. 

Course specification
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  • Mandatory Modules

    • Strategic Management in a European Context
    • Business and Management Dissertation
    • Europe Through a Global Lens
    • 2 Add+Vantage modules

  • Optional modules (2 of the following)

    • Corporate Marketing Strategy
    • Global Marketing
    • International Business Strategy
    • Globalisation in the Emerging Market
    • Exploring Entrepreneurship
    • Global Leadership
    • Global Logistics Operations Strategy
    • Supply Chain Management Strategy


The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


We are ranked as the 15th best University in the United Kingdom

Guardian University Guide 2020

In more detail...

  • Staff have experience of senior management and consultancy, working for the likes of PwC, Barclays and the NHS.
  • Coventry Business School was rated as ‘excellent’ by Eduniversal (2018), an annual ranking of business schools in over 150 countries.
  • Studying at three separate universities offers the possibility of saving money through lower fees at our European partner institutions.
  • Obtain a double degree – by choosing to complete another language through Add+vantage you can gain a second degree from UCLL (Belgium), as well as your degree from Coventry University.
  • Networking opportunities and insight from guest lectures from professionals and industry experts. In the past, these have included representatives from IBM, Nissan, Mastercard and Bentley.
  • Active members of the European Foundation for Management Development (EFMD) and Chartered Association of Business Schools (CABS), as well as being signatories to the United Nations Principles for Responsible Management Education (UN PRME) initiative.
  • Opportunity to live and study at the Universitat Autonoma de Barcelona in Spain, Fachhochschule Aachen in Germany or Laurea University of Applied Sciences in Finland (Year 1), UC Leuven - Limburg (UCLL) in Belgium (Year 2) and and Coventry University (Year 3).

We are ranked as the 15th best university in the United Kingdom for Business, Management and Marketing by the Guardian University Guide 2020

Your main study themes are:

  • Strategic Management in a European Context: Aims to develop a critical approach to theoretical and practical aspects of strategic management, particularly focusing on the process, content and context of strategy and the problems associated with implementing strategic decisions. You will be encouraged to tackle complex issues, understand the interrelated aspects of organisational change, and develop solutions to multifaceted problems with a focus on Europe.
  • Europe through a global lens: Aims to deepen your understanding of the business environment within Europe. It addresses the development of the European Union (EU), the impact of enlargement and the Euro, and the functioning of the ‘common market’. In addition, the module details the main variations between and within European countries in relation to aspects such as communication and culture, marketing, the role of governments, approaches to innovation and product development, and the effects of regionalisation and globalisation. We will also consider the impact on Britain and the rest of Europe in the wake of ‘Brexit’.

This is a final year direct entry course, which can be studied full-time over one year.

Your course will be based on a series of lectures, ‘live’ business projects and online activities often with our international partners. For example, an online international learning (OIL) project that links up to five European partner institutions and their students together for ‘live’ debate on current European issues.

The design and delivery of the programme has been heavily influenced by applied research undertaken by academic staff who have developed strong links with both local and global industry. Their expertise spans from the supply chain industry via tourism industry to leadership and they will often disseminate up-to-date developments in their fields, fostering debate and discussion. For example, recent cohorts have considered the economic impact of Brexit on Europe.

When considering aspects of strategic management, you will have the opportunity to be exposed to real-life case studies from countries all over the world. Recent examples have included: Royal Dutch Shell and SHV Holdings from the Netherlands/UK; Volkswagen from Germany; Carrefour and Airbus from France; Ferrari from Italy; Tesco, Marks and Spencer and Mothercare from the UK; Nestle from Switzerland and many more.

We invite a range of guest speakers who will share experiences of managing change and growth in their organisations, supply chain and logistics strategies, marketing and trade management operations, business development and more. In addition, there may be also be associated seminars and practical workshop classes. You will also have the opportunity to participate in range of field trips and industry visits, at home and abroad, with recent excursions to the Mini factory near Oxford, Airbus supplier near Chester and Bicester Village (additional costs may apply).

Your personal tutor will review and discuss your progress with you and will be available for advice.

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include formal examinations, coursework, essays, group work, presentations and posters.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion, you should have knowledge of:

  • The development and operation of international markets for resources, goods and services, including considerations of: customers; customer expectations; service and market orientation.
  • The development of appropriate policies and strategies within a changing global environment to meet stakeholder interests.
  • The sources, use and management of finance, together with the use of accounting and other information systems for managerial applications.
  • The management and development of a diverse range of people within organisations.
  • The management of projects and day-to-day business operations, including scheduling, resource planning, quality assurance and operations.
  • The development, management and exploitation of information systems and their impact upon organisations. Including the comprehension and use of relevant communication and information technologies for application in business and management.
  • Social responsibility, ethical behaviour and sustainability in contemporary business activities.  


On successful completion, you should be able to:

  • Demonstrate comprehensive knowledge and understanding of the business environment, business strategy and the main functional areas of business organisations.
  • Evidence numeracy and quantitative skills including data analysis, interpretation and extrapolation, including the use of models of business problems and the effective use of communication and information technology for business applications.
  • Communicate effectively both orally and in writing using a range of media which are widely used in business, such as presentations, email, business reports and professional use of social media.
  • Apply critical thinking and analysis and synthesis with the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately.
  • Solve problems and demonstrate decision-making skills using appropriate quantitative and qualitative techniques.
  • Display the ability to create, evaluate and assess a range of options together with the capacity to apply ideas and knowledge to a range of situations.
  • Demonstrate self-reflection and self-awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues.
  • Demonstrate a broad range of transferrable professional skills: individual initiative and enterprise; a global outlook; effective performance within a team environment, including leadership, team building, influencing and project management; interpersonal skills of effective listening, negotiating, persuasion and presentation.  

We set out below the typical teaching contact hours that you will receive on this course, when studying at Coventry University. For details on contact hours at the partner institutions you will study at in Year one and Year two, please contact them directly.

Teaching contact hours will vary in different semesters and may vary due to module selection. In addition to the contact hours below, we offer the opportunity to attend additional optional sessions, including sessions with the Faculty’s progress coaches, or to meet with staff during their advice and feedback hours.

Within your first and second semester, you will have 12 contact hours of teaching which includes:

  • Medium group teaching: 6 hours of practical classes, seminars or workshops per week.
  • Large group teaching: 6 hours of lectures each week.

In your final semester, if you are undertaking a project/dissertation, there is a greater emphasis placed on independent study and therefore total contact hours may be reduced.

In addition, you will be expected to undertake a significant amount of self-directed study and revising in your own time each week.

The course is culturally diverse attracting students from across the globe, so you will have an international experience from within the classroom. In addition, students can participate in a wide range of international activities, including Erasmus and Study Abroad programmes, through the University’s Centre for Global Engagement.

You will have the opportunity to go on several field trips and overseas visits during your studies. For example, previously students have visited Germany, Oman, France, Belgium, Peru, India, America and China. Our partnerships with universities around the world provide opportunities to study abroad or collaborate with other students through Online International Learning (OIL) projects, such as the Universidad del Pacifico, Lima, La Trobe University, Melbourne, Rennes International School of Business and Kolding International Business Academy.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


Student experiences

The number of student trips abroad for at least 5 days in 2016/17


and counting

The number of students we’ve helped travel internationally so far


global programmes

As well as trips, we offer other opportunities like language courses

Entry Requirements

University Course Code: HLSU013
A Level BTEC IB Diploma GCSE requirement
ABB BTEC Level 3 Extended Diploma: DDM 31 points 5 GCSEs at grade A*–C including English, Mathematics, or specified equivalents


A-Level applicants are required to have three A2 Levels. Coventry University may include AS grades within an offer for certain courses, but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

The Access to HE Diploma to include 30 Level 3 credits at Merit, plus GCSE English Language and Mathematics at grade A*-C.

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diplomas

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements. The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.



September 2020

2020/21 fees TBC*
2019/20 fees - £9,250 (per year)


If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.



September 2020

2020/21 fees TBC*
2019/20 fees - £9,250 (per year)


For the September 2018 intake we're investing in a range of EU Academic Excellence scholarships for high achieving and enterprising students. Fulfil your potential this academic year with Coventry University!



September 2020

2020/21 fees TBC*
2019/20 fees - £13,250 (per year)


For the September 2018 intake we're investing in a wide range of Academic Excellence scholarships for high achieving and enterprising international students. Fulfil your potential this academic year with Coventry University!

Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

As well as covering UK field trips, key materials and laser print, the fees for this course also include:

  • *The items below only apply during your study at Coventry University. Specified core reading material
  • Any mandatory UK residential field trips
  • Any mandatory UK site visits and trips
  • 1,000 sides of black and white laser prints
  • Tuition fee waiver for placement and study abroad year.

The following are additional costs not included in the fees

  • Any optional overseas field trips or visits: £400+ per trip
  • Return flights to Europe: approximately £150 per year.

EU student fees

EU nationals and their family members starting in the 2019/20 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans

EU nationals must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans

EU nationals must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

Career prospects

The structure of the course, the experiences and support made available to you are all designed with a view to developing the skills, competencies and understanding necessary to contribute in the rapidly changing work environment.

The exposure to multicultural learning and experiences should, over the three years of your study, provide a unique personal development opportunity, as well as provide skills highly desirable to employers.

Your academic studies should equip you with expert business knowledge and professional skills, while the experience of living and studying in several European countries can help to develop you personally, providing a unique opportunity to improve your language and communication skills.

A degree in a business can help you to develop a wide range of employable skills, such as analytical problem solving, teamworking, research, and organising and communicating information. At each level of the course, you will have the opportunity to undertake Continuing Professional Development activities with the flexibility to tailor these to your individual career plans.

You could potentially go on to work in a diverse range of industries and jobs, from the civil service to large multinationals, working in anything from finance, banking, management and HR to advertising and marketing.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

Recent graduates have gone on to work for business across Europe in a variety of roles, such as accounts in Hamburg in Germany, for an international IT company with a base in Brussels, a project management role for a tour operator in South Africa and many others. Alternatively, the course can act as a stepping stone to further study at postgraduate level.


By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the University.

The University will charge the tuition fees that are stated on the course webpage and in the prospectus for the first year of study. The University will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase for UK and EU Students is expected to be in line with inflation. For international students, the University may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.

*2020/2021 course fees have not yet been determined by the University or government legislation. Once the course fees have been determined, the course web page will be updated to reflect your first year course fee. Please continue to revisit the course web page to identify the fee before you accept an offer of a place on the course and/or before you enrol at the University.

Coventry University ranked 15 in the UK
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
QS Five Star Rating 2019
Coventry City of Culture 2021