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Overview
The MSc Digital Marketing with Data Analytics degree is an intensive course designed for thoughtful and ambitious individuals who aspire to pursue a career in marketing, management, as entrepreneurs and as business consultants.
The course examines various aspects of contemporary marketing issues from a digital perspective and aims to provide you with the opportunity to enhance your marketing-related knowledge, business understanding, critical thinking and skillsets, preparing you for a successful career in digital marketing with data analytics.
The course reflects the digitalisation of contemporary marketing and aims to prepare you for global citizenship, employability and continuous career development. It is designed to equip you with the knowledge, skills (cognitive, practical and transferable) and business awareness you'll need to forge a successful career in marketing, whether you aim to be self-employed, an entrepreneur, head of your own company, or work for private business.
Why Coventry University?
Coventry University has partnered with FutureLearn, a leading online social learning platform, to deliver 100% online degrees to learners across the globe.
From short taster courses to undergraduate and postgraduate diplomas, certificates and full online degrees, we offer a seamless high-quality learning experience on your mobile, desktop or tablet. You can pay for your degree module by module, making it possible to gain a qualification in a flexible and affordable way that fits your lifestyle and existing commitments.
*Please note that the platform provider may be subject to change.
Flexibility
Short 2-week learning blocks combined with a pay-as-you-go payment modelValue
Spread the cost with our flexible pay-as-you-go payment optionsEmployability
Earn a full Coventry University degree upon successful completionCommunity
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Course information
This course aims to deliver a strong academic and practical grounding in core marketing subjects such as marketing management and planning, creativity and brand storytelling, and buyer behaviour, as well as a more focused and specialised approach to subjects such as data analytics, digital transformation and new media communications. The course aims to develop high-level of transferable skills relevant to the current work environment and allows you to gain analytical and practical tools to examine complex marketing issues within a global context.
As you progress through each module, your engagement with the course and the level of online immersion should improve your digital capabilities. Enhanced digital literacy is one of the top skills desired by employers today and, as such, this course contributes to increasing the skills portfolio of its graduates.
MSc Digital Marketing with Data Analytics
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Modules
In more detail...
The course reflects the digitalisation of contemporary marketing and business activities and aims to prepare you for global citizenship, employability and continuous career development.
It is designed to equip you with the knowledge, skills (cognitive, practical and transferable) and business awareness you'll need to forge a successful career in marketing, whether you aim to be self-employed, an entrepreneur, head of your own company, or work for private business.
- It aims to develop your leadership skills in relation to decision-making, problem-solving, team-working, negotiation and performance management. Contemporary marketing is very analytically-focused, and this course combines critical qualitative analysis with quantitative analysis, utilising data, data analysis tools and statistics, as used in organisations today. The skillsets embedded within this course, along with supplementary and supportive workshops, provide career-enhancing competences, skills and business insight, and the course aims to provide you with an academically rigorous and professionally relevant education that can support your career needs through personal and professional development.
- The course makes extensive use of data sets and real-world case studies that allow you to see marketing in action.
The course content aims to reflect the latest trends in the ever-changing international market and the modules reflect new trends in the business environment, such as digital transformation, new media communications, content marketing, and buyer behaviour in the digital era.
The modules aim to raise awareness of the nature of the challenges and opportunities within the contemporary marketing environment and outline the skills and tools required to support and enhance business activities.
This course has also been designed to meet the needs of business and industry, offering unique insights into contemporary issues in the global economy through modules that cover the most relevant and current marketing issues.
Online study, including tutorials, group discussions, engagement with reading materials and case studies.
For each module, we aim to provide engaging video lectures and a variety of interactive content and activities. The online contact between lecturers and colleagues aims to help you stay motivated and committed to learning.
This course will be assessed using a variety of methods which may vary depending upon the module.
Mixed assessment modes offer you a range of opportunities to demonstrate you achievement of learning outcomes and will be assessed through a combination of coursework assignments, case study reports and activities, all completed online.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor your progression towards achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
On successful completion of the programme you will be able to:
- Critically analyse and apply digital marketing technologies to problem-solving and decision-making processes within various organisational contexts
- Effectively manage the evolving consumer behaviour by questioning current marketing practices and employing digital methodologies to building a successful online presence
- Systematically appraise and apply appropriate digital solutions and metrics from various sources for data analysis to meet the requirements of contemporary organizations and report information on business performance
- Act analytically, reflectively, innovatively and creatively to respond to current trends and contemporary marketing challenges by utilising relevant theoretical, methodological and technical knowledge and appropriate cognitive, practical and transferable skills
- Synthesise theories and practical examples using data analytics to critically evaluate digital business models and produce contemporary marketing plans to facilitate the digital customer journey and business opportunities for organisations in the global digital era
- Critically debate current knowledge to respond to key trends, complex real-business scenarios and contemporary marketing issues with the use of digital tools, marketing methodologies and digital measurement techniques
- Communicate effectively employing professional and interpersonal skills to successfully engage with diverse audiences through visual, verbal and written formats offline and online appropriate to context, and utilising digital marketing industry standard terminologies
Engage in reflective practices with confidence exhibiting competencies in self-awareness, independent learning, resilience and creative critical thinking within a variety of individual and team roles, leadership opportunities and continuous professional development
You will have opportunities to collaborate with students from around the world via our online platform, FutureLearn (please note that the platform provider may be subject to change). The international nature of our course design and delivery team aim to provide you with a diverse range of experiences from Asia, Europe and Africa.
What our Tutors say
We look forward to welcoming you to this exciting and contemporary MSc in Digital Marketing with Data Analytics where you will find the knowledge, support and career guidance needed to enhance your future.
This course was developed specifically with the modern marketing environment in mind and will enable participants to understand and utilise concepts and technologies employed within both small and large firms globally.
Kalliopi Konsolaki, Course Director, 2021
Entry Requirements
What Our Tutors Say
We look forward to welcoming you to this exciting and contemporary MSc in Digital Marketing with Data Analytics where you will find the knowledge, support and career guidance needed to enhance your future. This course was developed specifically with the modern marketing environment in mind and will enable participants to understand and utilise concepts and technologies employed within both small and large firms globally.
Kalliopi Konsolaki, Course Director, 2021
For students commencing this course from September 2021, please note that the University’s and CU Group’s Tuition Fee and Refund Terms and Conditions will be updated for the 2021/2022 academic year. The updated Terms and Conditions will be sent to students in their offer letter and will be updated on the website.
Career prospects
This qualification could open up a variety of career options, allowing you to prepare for a career not just in marketing, but also as an entrepreneur or consultant. The course seeks to provide a developmental framework that immerses you in marketing-related subjects to enhance your career-readiness and employability and the course team has designed the curriculum to include new approaches to marketing, such as digital disruptions, and how the changing digital landscape continues to shape marketing operations and the client or consumer environment.
Marketing industry evidence indicates that employers seek graduates who have a clear understanding of the dynamics of the digital environment, and the structure of this course, the industry links, contemporary approaches to assessment and the work experience options provided* can enhance your career prospects in what has become a highly competitive environment.
* Please note that we are unable to guarantee any placement and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
Where our graduates work
Digital marketing is of increasing importance in all business sectors and this course could open doors to many different sectors, including management, marketing, data analytics and finance.
Disclaimer
By accepting your offer of a place and enrolling with Coventry University, a Student Contract will be formed between you and Coventry University. A copy of the student contract will be made available to you via the dedicated Admissions Teams, during the enquiry/application stage. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol with the University.
Postgraduate UK/EU students
The tuition fee for the course that is stated on the course webpage and in the prospectus will apply. If the duration of the course is longer than one academic year, we may increase the fee for each subsequent year of study but any such increases will be no more than inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
Postgraduate international students
The tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
