International Events Management MSc 2021/22 entry

Course code:

FBLT061

Study options:

1 year full-time
2 years part-time
Variable (with prof experience)

Location:

Coventry University

Starting:

September 2021

 

Fees:

2021/22 fees TBC*
2020/21 fees - £12,600 | £16,600 (with prof. experience)

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 4321
Request information

Course code:

FBLT061

Study options:

1 year full-time
2 years part-time
Variable (with prof experience)

Location:

Coventry University

Starting:

September 2021

 

Fees:

2021/22 fees TBC*
2020/21 fees - £12,600 | £16,600 (with prof. experience)

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 4321
Request information

Course code:

FBLT061

Study options:

1 year full-time
2 years part-time
Variable (with prof experience)

Location:

Coventry University

Starting:

September 2021

 

Fees:

2021/22 fees TBC*
2020/21 fees - £16,600 | £20,600 (with prof. experience)

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 4321
Request information

Overview

The event industry is currently facing a wide range of issues – meaning that businesses now more than ever are in need of creative managers who can help them get closer to their customers through event marketing, or help solve the difficult issues facing the creative industries.

The event sector was forecasted to grow to over £48 billion by 2020 in the UK alone, and in 2018 it supported 570,000 full time jobs. Our MSc International Events Management course aims to provide specialist training and an in-depth knowledge of the event industry and the full event management cycle for those who are currently working in, or seeking to work in, this dynamic and exciting industry.

As current members of the Association of Event Management Education (AEME) we follow industry trends closely, which is of increasing importance in the current climate. You will have the opportunity to examine actual business case studies, gain hands-on experience of managing real-life events and hear from industry speakers (subject to availability). You can further enhance your employability by undertaking a company internship* as part of your final semester Project module , which has seen past students work for various event venues and organisations such as Compass at the Ricoh Arena and Festival de Rocamadour in the Dordogne.

Professional experience option

This master's programme provides you with the additional option to apply for a professional experience opportunity during your first semester with us. The professional experience opportunity is designed to further develop your skills and knowledge with the aim of maximising your employability prospects.

Please note that the optional professional experience modules incur an additional tuition fee, which depending on whether you secure a placement for 1, 2 or 3 semesters could be between £1,333 - £4,000. Fees for the professional experience modules are subject to change each year and will be reviewed and updated on this webpage in Autumn 2020 for the 2021/22 intake. Please continue to check this webpage for updated information and note that if you are successful in securing a professional experience placement, you will be provided with further details by the course team.

Professional experience opportunities are not guaranteed, and while you will be responsible for sourcing any opportunity, you will have the support of our Talent Team in doing so. This is subject to competitive application, availability, meeting any applicable visa requirements and additional costs may apply. Find out more about the professional experience option or use our enquiry forms for UK and for EU/International students to ask any questions.

*Please note that we are unable to guarantee any placement or study abroad opportunities or internships and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

To ensure an optimised and continual student experience, the university may deliver certain contact hours and assessments via emerging online technologies and methods across all courses.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

Chartered Management Institute (CMI)

Chartered Management Institute (CMI)

The course currently includes the Chartered Management Institute (CMI) accredited module, Global Professional Development - Consultancy. Students who successfully complete the CMI module and meet the CMI evidence requirements will also gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting. This will enable you to apply for Chartered Manager status via the qualified route, once all CMI entry criteria have been met (please visit the CMI website for full details on the criteria to qualify as a Chartered Manager and applicable fees). Coventry University’s accreditation with CMI is currently ongoing for the relevant modules, but is frequently reviewed and monitored by the CMI through their quality systems. If any changes occur with respect to our accreditation related to these modules, we will seek to notify applicants and students as soon as possible.

Association of Event Management Education (AEME)

Association of Event Management Education (AEME)

Coventry Business School is currently a member of the Association of Event Management Education (AEME), which supports, undertakes and disseminates event management research. This membership is renewed yearly, and if for any reason Coventry Business School does not seek to renew its membership we would notify applicants and students as soon as possible.


European Foundation for Management Development (EFMD)

European Foundation for Management Development (EFMD)

Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries. There is currently no intention for this membership to lapse however if either of this membership were not to be renewed we would notify applicants and students as soon as possible.


Chartered Association of Business Schools (CABS)

Chartered Association of Business Schools (CABS)

Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining high standards of teaching and research. There is currently no intention for this membership to lapse however if either of this membership were not to be renewed we would notify applicants and students as soon as possible.

Course information

This course gives you the opportunity to learn from tutors who have first-hand production experience within events. Where possible we hope to identify opportunities for you to gain experience of working with reputable event managers and venues (subject to availability, competitive application, meeting any visa requirements and additional costs may apply), putting theory into practice, while also making use of simulation exercises to assess the planning and running of your own events. Please note that staff are subject to change.

You’ll have the opportunity to examine the structure, operation and organisation of the event industry within private, public and not-for-profit sectors, with the chance to learn how to apply business principles, such financial and strategic management to the solution of event management problems. You’ll also study the concepts, characteristics and operations of events and festivals, particularly from a commercial perspective.

As the course progresses, bespoke modules enable you to study specialist topics, such as events sustainability and events operations management. We will examine the ways in which human resource management can improve operational effectiveness and efficiency, as well as the specific issues arising from managing volunteers. We will introduce you to the latest theory and practice in the fields of leadership, flexibility and change management.

The culmination of your Master's course will be the Project module, which allows you the option to either conduct research, or undertake a workplace project on behalf of an organisation, subject to availability, competitive application, meeting any visa requirements and additional fees may apply.

This course can be offered on a part-time basis, with study over two years. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. You can make an enquiry about part-time study using our online forms, for UK and for EU/International students.

Course Specification
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Modules

Overview

The first stage of the course looks to build your knowledge of key concepts in event management, including human resource management, the planning and strategic management of events, and how events are designed, as well as offering a module giving an overview on the contemporary situation of the events industry.

 

As the course progresses, modules then cover other areas crucial to the modern events industry, such as marketing and sponsorship of events, overseeing the management of risks associated with events, and the role of sustainability and corporate social responsibility in event design. Throughout all modules, international perspectives are considered, through relevant case studies and course content that considers how issues play out across the globalised events industry.  

In your final semester, you will also study the Global Professional Development – Consultancy module developed in partnership with the Chartered Management Institute (CMI), focused on consultancy, which can lead to a professional qualification upon successful completion. Please see the Accreditation and Professional recognition section tab for further details.

Please note all modules are mandatory, and that modules may be taught in different semesters to those outlined below.

Without professional experience option


Semester 1
  • Human Resource Management in Events
  • Event Planning and Strategic Management
  • Event Design and Applied Technology
  • Understanding the Event Industry: varieties, international dimensions and contemporary issues
Semester 2
  • Event Risk Management and Legislation
  • Event Sustainability and CSR
  • Event Marketing, PR, Sponsorship and Fundraising
  • Event Operations Management
Semester 3
  • Global Professional Development - Consultancy
  • Project

With professional experience option

The professional experience opportunity enables you the opportunity to apply for optional professional experience in semester 1, which, upon successfully securing a opportunity, will extend the duration of your Masters to either 16, 20 or 24 months. The professional experience provides an opportunity for you to develop expertise and experience in your chosen field with the aim of enhancing your employability upon successful graduation.

Please note that the optional professional experience modules incur an additional tuition fee, which depending on whether you secure a placement for 1, 2 or 3 semesters is anticipated to be between £1,333 - £4,000. Fees for the professional experience modules are subject to change each year and will be reviewed and updated on this webpage in Autumn 2020 for the 2021/22 intake. Please continue to check this webpage for updated information and note that if you are successful in securing a professional experience placement, you will be provided with further details by the course team. Professional experience opportunities may also be subject to additional costs, visa requirements being met, subject to availability and/or competitive application. Professional experience opportunities are not guaranteed but you could benefit from the support of our employability and placements team in trying to find and secure an opportunity. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

Semester 1
  • Human Resource Management in Events
  • Event Planning and Strategic Management
  • Event Design and Applied Technology
  • Understanding the Event Industry: varieties, international dimensions and contemporary issues
Semester 2
  • Event Risk Management and Legislation
  • Event Sustainability and CSR
  • Event Marketing, PR, Sponsorship and Fundraising
  • Event Operations Management
Semester 3
  • Professional Experience (Part One)
Semester 4
  • Professional Experience (Part Two)
Semester 5
  • Professional Experience (Part Three)
Semester 6
  • Global Professional Development - Consultancy
  • Project

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

In more detail...

  • We currently have a strong educational partnership with Eventsforce providing access to specialist event management software.
  • Coventry Business School was rated as ‘excellent’ in 2019 by Eduniversal, an annual ranking of business schools in over 150 countries.
  • We are current members of the Association of Event Management Educators (AEME), allowing us to keep up-to-date with current industry trends and expertise, of particular importance in the current climate. Please see the Memberships section for further details.
  • Taught by current staff recognised nationally and internationally in their respective fields of specialism, who have published in Event Management and European Sport Management Quarterly. Please note that staff are subject to change.
  • Current experienced teaching staff, with mix of academic and industry experience, including staff who have worked as operations managers in conference venues and luxury hotels, sports marketing companies and managing sport venues, as well as a current AEME committee member. Please note that staff are subject to change.
  • Access to a range of industry visits and field trips, which has previously included visits to well-known event venues and talks from events professionals at the Echo Arena, the iconic Cavern Club and St. Georges Hall in Liverpool, the Ricoh Arena in Coventry, and the Aviva Stadium and Croke Park in Dublin (subject to availability, competitive application, meeting any applicable visa requirements and additional costs may apply).
  • Current links with local, national and international event management companies, such as Fargo and N200, providing opportunities to work with experienced and reputable event managers and event venues (subject to availability, competitive application, meeting any applicable visa requirements and additional costs may apply).

Links with local, national and international event management companies, such as Fargo and N200, providing opportunities to work with experienced and reputable event managers and event venues.

The main study themes covered on the course are:

  • Event planning: Provides a rigorous framework of knowledge and understanding, whereby students will have the opportunity to explore the key aspects and processes of planning an event. We focus on the preliminary phase of an event, from event design to the recruitment of volunteers.
  • International event perspectives: Aims to extend the event management framework of knowledge and understanding into a wider field to encompass international issues and cultural impacts of a variety of festivals and events, past, present and future. We will critically evaluate the specific issues arising from diversifying a national event to become an international event either by touring or as a response to a changing global market.
  • Event operations management: We cover the core principles and practices of management, but in the context of organising events. You should gain a solid understanding of strategy, human resource management (HRM), economics and finance, all critically important when managing professional events. 
  • Marketing and sponsorship: Provides the opportunity to gain a solid grounding in the unique nature of marketing for sport and events. You will be encouraged to think strategically about marketing. We also examine how sponsorship plays an important role in the management of sport and events.

The course can be studied full-time over one year or part-time over two years. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. You can make an enquiry about part-time study using our online forms, for UK and for EU/International students.

Teaching and learning is delivered through a mix of classroom and lab-based activity with a series of lectures, associated seminars, practical workshop classes and personal tutorials. These sessions may be delivered through a combination of face-to-face teaching, individual and group tutorials and online classes and tutorials.

We adopt a thematic interdisciplinary approach to teaching event management, which successfully combines complementary skills and practical experience. You’ll have the opportunity to research event management literature and interact with national and international industry-insiders (subject to availability), while also being encouraged to investigate, analyse and critically discuss contemporary issues related to events and its road for a successful management.

The current teaching team has, between them, many years of industry experience in corporate events, hospitality and live entertainment and touring. They will draw on this experience for case material and cover contemporary topics, such as corporate sponsorship, communication strategies, or the effect of events on the environment. Please note that staff are subject to change.

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

We regularly invite experts currently working in the event industry to talk to you about their experiences thus providing an excellent opportunity to network with potential future employers. In the past, we have benefited from talks from experts across a range of sectors, from venues and events management companies(subject to availability). We also usually have a guest lecture week to promote networking with industry insiders, and we offer a range of national and international field trips, with past examples including trips to Liverpool FC and Cricket Club, the Visions du Réel film festival in Nyon, Switzerland, the International Olympic Committee and the Swiss Tech Convention Centre – which aim to provide exposure to industry and develop your intercultural competencies. (Field trips are subject to availability, competitive application, the meeting of visa requirements, and additional fees may apply).

Coventry Business School’s Progress Coaches will be available to review and discuss your progress with you and to offer advice throughout your time on the course, through bookable sessions (subject to availability).

This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods include individual and group presentations, individual essays, individual portfolios, formal examinations and individual and group proposals.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion, you will have knowledge of:

  • The specific organisational challenges and governance issues of various types of event organisations.
  • The economic and legal context of managing events businesses.
  • The operations management of facilities, stadia and events.
  • The various business models of event organisations and their financial implications.
  • The specificities of marketing in event.
  • The management of people, including volunteers and performers, in events organisations.
  • Advanced management theories and the application of key concepts in an events business context


On successful completion, you will be able to:

  • Design and conduct research in events business management contexts using appropriate quantitative and/or qualitative methodologies.
  • Critically assess the business and economic environment of event industry/sectors and make practical judgments in the application of relevant core management principles.
  • Extract, interpret and synthesise relevant event management data and develop reasoned conclusions.
  • Evaluate event management strategies and policies within the context of practical organisational management skills and knowledge.
  • Evaluate within a conceptual framework current research in Event management.
  • Investigate and apply knowledge which supports decision making in managing an events business.
  • Develop events business strategies and policies that relate to the issues of event business management.

We set out below the typical teaching contact hours that you will receive on this course. In addition to the contact hours below, we offer the opportunity to attend additional optional sessions, such as guest lectures (subject to availability), or to meet with staff during their advice and feedback hours.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

In your first and second semester, you will have around 12 contact hours of teaching a week. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

A strong emphasis is placed on the Project module in your final semester and therefore total teaching contact hours may be reduced.

In addition, you will be expected to undertake a significant amount of self-directed studying and revising in your own time each week, including conducting further reading or working on coursework.

In addition, you will be expected to undertake a significant amount of self-directed studying and revising in your own time each week, including conducting further reading or working on coursework.

Students are encouraged to contextualise their study in a broad cultural context throughout. You will have the opportunity to gain international experience in multiple ways, not least through the multicultural environment fostered by staff and students. We typically have international students on the course every year, from a variety of backgrounds, enabling you the chance to engage with a diverse range of nationalities and the opportunity to increase your intercultural competence, which is vital for working with a mixed nationality workforce and clientele.

Several current staff are engaged in Erasmus staff mobility programmes, which has previously included trips to Cyprus, Norway, the Netherlands, Germany and France amongst many that have previously taken place.  International case studies, guest speakers and themes are included in all modules at all levels and form a central part of the delivery to our students (subject to availability). Please note that staff are subject to change.

Please note that we are unable to guarantee any overseas opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2018/19, we were able to provide a total of 5,469 experiences abroad that lasted at least five days.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni 2016/17


5,469

Student experiences

The number of student trips abroad for at least 5 days in 2018/19


12,000

and counting

The number of students we’ve helped travel internationally since 2016

12

global programmes

As well as trips, we offer other opportunities like language courses


Entry Requirements

Applicants should hold an honours degree 2.2 or above in a relevant academic discipline, such as events management, business management, sport management or hospitality/tourism degrees. Applications from candidates with relevant experience, or with degrees in different areas, will be considered on an individual basis. Please contact us using our online form for UK students for more details.

Applicants should hold an honours degree 2.2 or above in a relevant academic discipline, such as events management, business management, sport management or hospitality/tourism degrees. Applications from candidates with relevant experience, or with degrees in different areas, will be considered on an individual basis. Please contact us using our online form for EU/International students for more details.

English as a Foreign Language: This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Applicants should hold an honours degree 2.2 or above in a relevant academic discipline, such as events management, business management, sport management or hospitality/tourism degrees. Applications from candidates with relevant experience, or with degrees in different areas, will be considered on an individual basis. Please contact us using our online form for EU/International students for more details.

English as a Foreign Language: This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee


September 2021

2021/22 fees TBC*
2020/21 fees - £12,600 | £16,600 (with prof. experience) (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2021

2021/22 fees TBC*
2020/21 fees - £12,600 | £16,600 (with prof. experience) (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2021

2021/22 fees TBC*
2020/21 fees - £16,600 | £20,600 (with prof. experience) (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to) travel, accommodation, activities and visas.

EU student fees

EU nationals starting in the 2020/21 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans

EU nationals starting in the 2020/21 academic year must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans

EU nationals starting in the 2020/21 academic year must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

Career prospects

Graduate Immigration Route visa

Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.

Open to graduates from a range of disciplines, including but not limited to event management, business management, sport management or hospitality management, our postgraduate course in International Events Management offers a global perspective of managing events to help to prepare you for potential management roles in event planning, promotion, delivery and sales, upon successful completion. We also seek to ensure that upon successful completion you have the skills needed to manage change and respond flexibly to the issues currently facing the events industry.

Careers in event management are diverse and upon successful completion you could work as an event organiser, conference centre manager or event marketing executive. You can also choose to specialise in certain types of events, such as exhibitions and festivals or sporting and cultural events.

The broad set of skills you should have developed, in the areas of business, management, marketing and finance, mean you should be ideally placed, upon successful completion, to move into more general management and marketing within the private, public and voluntary sector.

We will endeavour to give you the support of employability staff who are industry trained, and our well-established Talent Team has staff with an extensive network of employers with a wide range of internship possibilities. The Talent Team, some of whom are dedicated to supporting Coventry Business School students, can also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. Please note that staff are subject to change.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Talent Team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

Our previous graduates have gone on to occupy positions in the event industry within a variety of national and international companies, including The Royal Opera House, Live Buzz Events, Ricoh Arena, Chelsea Football Club Events Team, Gordon Ramsey Events, Pandora Events, Conference Care, Virgin Media Pioneers.

Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2020/21 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.