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International Marketing BA (Hons) Top Up 2018/19 entry

Course code:

BESU149

Study options:

1 year full-time

 

Location:

Coventry University

Starting:

September 2018

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:


+44 (0) 24 7765 2152


Overview

Marketing has the potential to make a positive impact on almost every aspect of an organisation – from corporate reputation and company brand to advertising, sales, market research and new product development.

This final year top-up course, is aimed at students from outside the UK with a business and marketing background. The course enables you to top-up your existing qualification to a Bachelor of Arts (Honours) degree. Studied full-time over one year, it is focused on marketing from a strategic perspective and in an international context. Incorporating the advanced study of at least one European language, it aims to improve your critical thinking, problem solving and language skills, while deepening your understanding of marketing and its integration into corporate strategy and structure.

Coventry University has been ranked 20th best in the UK for ‘Business, Management and Marketing’ in the Guardian University Guide 2018 and is an accredited Chartered Institute of Marketing (CIM) Centre, the UK’s accrediting body for professional marketers.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

Course information

The study of marketing is grounded in understanding customer needs, the environment that a company is operating within, the competitors and their offerings and then developing the most appropriate marketing mix to satisfy customer needs profitably.

This one-year course is designed to enhance your existing knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in international marketing within an increasingly global marketplace.

Using real-life case studies and practical exercises, we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities. In recent workshops, we have discussed the impact of Brexit and how UK companies will do business with emerging markets.

You will have the opportunity to apply this marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.

This is a purposefully flexible course, which you can tailor to suit your interests, background or career aspirations. A key aim is to develop your language proficiency pertinent to the business and marketing environment; you will have the opportunity to study English for Business (for non-native speakers) at an advanced level.

Modules

Overview

Modules

12th

Coventry University has climbed the rankings again to 12th in the UK Guardian University Guide 2018

In more detail...

  • Strong levels of student satisfaction for our Marketing courses – 90% overall in the National Student Survey (NSS) 2016 and 91% for the quality of teaching.
  • Research-inspired teaching from staff who are active in the areas of branding and guest speakers such as Brandz Global Director and esteemed visiting professors.
  • Excellent industry links with companies including IBM, Microsoft, Hewlett Packard, Procter and Gamble, L'Oreal, Warner Brothers, 3M, BMW, Disney, Rolls Royce and Peugeot.
  • Use of state-of-the art digital communications lab – the DigiComm Lab. This is equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.
  • Industry field trips, for example, to Jaguar Land Rover and the Cadbury World exhibition tour (included a talk from the Marketing team at Cadbury’s), as well as professional exhibitions like the Digital Marketing Show (additional costs may apply).

Coventry University has been ranked 20th best in the UK for ‘Business, Management and Marketing’ in the Guardian University Guide 2018.

Your main study themes are:

  • Global marketing: Aims to provide a wide ranging and contemporary perspective of the international marketplace and the strategic issues involved in marketing across countries and cultures. While the major focus is deliberately global, some coverage of European and other trade blocs (i.e. emerging economies) will be afforded through case study sessions and assignment work.

  •  Corporate marketing strategy: Builds on previous knowledge and understanding of marketing, you will consider strategic decision making and the various marketing concepts designed to help achieve competitive advantage. Skills can be developed in the areas of planning, decision making and analysis. We will also examine new and evolving areas of marketing strategy, including corporate social responsibility and the contribution of digital networks to the marketing function.

This course is available on a one-year full-time basis only.

Theory and practice-based lectures and seminars aim to develop your knowledge of a range of marketing topics, supported by a suite of industry-based software and hardware. Learning and teaching incorporates lectures, seminars, tutorials, presentations, projects, workshops, simulation games and practical DigiComm Lab sessions, where you can use web design software, practice web platforms and blogging techniques to develop your skills in manipulating new media for marketing and advertising applications.

Many aspects of marketing and advertising involve creativity and innovation, so we encourage you to develop and utilise your creative skills. For example, you will have the opportunity to work with advertising briefs adapted from the D&AD Awards which require you to produce creative solutions to real situations faced by actual organisations. During simulation games, we replicate markets so that you can plan and strategise in a dynamic and competitive environment.

We have guest lectures by marketing professionals from industry and academia and a dedicated employment week, which involves sessions in Marketing and careers to help advance students’ preparations and prospects for employment. Marketing topics covered by recent guest speakers have included McCann Erickson’s PR Account Director on a day in the life of an advertising agency and ITV Global studios’ Marketing Director on working in TV and working towards your dream job.

In addition, your academic personal tutor (APT) will review and discuss your progress with you and will be available for advice throughout your time on the course.

The learning outcomes of modules, assessments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.

You will be assessed via methods including coursework, exams and presentations.

An estimated percentage breakdown of how your final grade is assessed will vary by module, with a typical breakdown being 50% coursework and 50% exams.

On successful completion, you should have knowledge of:

  • Marketing in an international context.
  • How an organisation interacts with its external environment, its customers and stakeholders.
  • The holistic nature of a business organisation.


On successful completion, you should be able to:

  • Apply appropriate business concepts, models or techniques to analyse marketing problems.
  • Source, analyse and apply appropriate marketing information to support decision making.
  • Present ideas and findings and communicate effectively to an audience in written, verbal or electronic format, using appropriate business media and IT applications.
  • Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
  • Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
  • Apply appropriate techniques to solve a range of different business management problems, including those of a financial nature.

In a typical teaching week, you will have up to 14 ‘contact’ hours of teaching. This generally breaks down as:

  • Personal tutorial/small group teaching: 2 hours of tutorials per week.
  • Medium group teaching: 8 hours of workshops or seminars each week.
  • Large group teaching: 4 hours of lectures per week.

In addition, you will be expected to undertake a further 22-24 hours of self-directed studying and revising in your own time each week.

You will have the opportunity to gain an international experience in many ways. Coventry is a multicultural university, so our diverse student and staff body helps to facilitate a multicultural learning environment in which you will share experiences with staff and students from many different countries. However, the fundamental nature of this course is international in its outlook, drawing on marketing and business best practice from around the world.

We have long-running partnerships with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore. We run a number of collaborative Online International Learning (OIL) projects on the course, which can enable you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams. In the past, students have worked with peers in the USA, South America, India and many European countries undertaking business challenges as part of the international X-Culture competition.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2015/16, we were able to provide a total of 2101 experiences abroad that lasted at least five days, 76% of which were our own organised trips for undergraduates and 23% from postgraduate travel.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA)


2,101

Student experiences

The number of student trips abroad for at least 5 days in 2015/16



16,000

and counting

The number of students we’ve helped travel internationally so far


21

global programmes

As well as trips, we offer other opportunities like language courses

Entry Requirements

You must have successfully completed Years 1 and 2 of an equivalent course.

You must have successfully completed Years 1 and 2 of an equivalent course.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language This course requires an IELTS score of at least 6.5 or equivalent. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

You must have successfully completed Years 1 and 2 of an equivalent course.

Select your region to find detailed information about entry requirements:

English as a Foreign Language This course requires an IELTS score of at least 6.5 or equivalent. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2018.

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2018

£9,250 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2018

£9,250 (per year)


Scholarships

For the September 2018 intake we're investing in a range of EU Academic Excellence scholarships for high achieving and enterprising students. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2018

£12,600 (per year)


Scholarships

For the September 2018 intake we're investing in a wide range of Academic Excellence scholarships for high achieving and enterprising international students. Fulfil your potential this academic year with Coventry University!

Career prospects

On successful completion of this course, you should be equipped with the required knowledge and skills necessary to pursue careers in marketing, advertising and digital marketing, as well as more general roles in business analysis, project management or sales management.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

Our Marketing graduates have gone on to a range of careers in Marketing, Advertising, PR, Brand management, Marketing Research, Digital Marketing, sales and general management with a wide range of large and small organisations such as IBM, Hewlett Packard, Rolls Royce, Procter and Gamble, Jaguar Land Rover, Silverstone, McCann Erickson, Volkswagen, South African Airlines, Millward Brown, Chime Communications. Other students have gone on to postgraduate academic study.

Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. The Contract will detail your rights and the obligations you will be bound by during your time as a student and will contain the obligations that the University will owe to you. We encourage you to read the Contract before you accept an offer of a place and before you enrol at the University. A copy of the 17/18 Contract can be found here and the 18/19 Contract will be published shortly.