Preparing you for a variety of careers in marketing or general business management, this top-up course aims to boost your career prospects by achieving a globally recognised Bachelor’s degree at one of the UK’s leading universities for the study of marketing.
Our teaching emphasises the holistic nature of marketing. We reinforce the core principles and functional elements of business, marketing and advertising, moving you towards more strategic practice in relation to analysis and evaluation, problem solving and creative solutions. You should also develop your proficiency in English, as you will have the opportunity to study specific English for Business modules – helping to set you apart from other graduates.
Combining theory and practice, this course benefits from a focus on global marketing strategy. You will have the chance to study two core modules, Corporate Marketing Strategy and Global Marketing, to give you this international focus. Optional modules provide the opportunity to undertake more in-depth study of areas of interest to you, such as Globalisation in Emerging Markets, Branding and Corporate Communications or Services and Retail Marketing.
As experienced practitioners, many of our staff have spent time in industry prior to joining academia, in roles such as marketing executives, managers and directors of private and public sector organisations. Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few.
To monitor emerging sector trends and challenges, there is a high degree of practitioner input. Guest speakers from industry are frequently invited to give talks about their experiences, which in recent years, has included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio among others.