This two-week programme will introduce students to the principles of marketing a Fashion brand. Students will discover the importance of a brand’s personality and will be introduced to a variety of successful brand identities through a range of practical workshops. Students will undertake the ‘Mystery Shopper Challenge’ in order to decipher the connection between a brand identity, product, and customer experience.
Students will consider how to shape an audience’s perception of a brand through promotional materials and learn to communicate effectively through visual and multimedia formats. The final outcome will include a Fashion product and a short Fashion film presenting an effective brand identity for Fashion forward consumers.
The programme will be complimented by informal lecture / presentation sessions and practical workshops. There will be opportunities for social and cultural visits for students to enhance their knowledge and make friends from around the world.
Please note: The prices listed relate only to applications made directly to the University and that the fees for applications made via agents or other third parties may be higher.
You should have spent a minimum of one year on a university course (or equivalent) studying either a fashion or other related art and design course (such as advertising or graphic design).
As the programme is delivered in English, you will require a good level of English speaking, reading and writing skills. You must be aged 18 or above.
Please note we are unable to provide flights or visas. You will be responsible for ensuring that these arrangements are made before the course starts.
Due to changes in visa requirements, visas may take slightly longer than anticipated so ensure that sufficient time is allowed to apply. Visa advice can be obtained through the UK government website.