Read Professor Chadwick’s daily blog:
http://www.dailysportthought.blogspot.com/
Follow Professor Chadwick on Twitter: @Prof_Chadwick
Main Duties
Simon became Professor of Sport Business Strategy and Marketing at Coventry University Business School in 2007, having previously worked at the University of Leeds and the University of London.
Simon is a founder and director of CIBS - the Centre for the International Business of Sport at Coventry University
His research interests are based around sport marketing and sport business strategy, in particular the management of:
Simon has published extensively in the areas of sport marketing and sport business strategy, and has collaborated with various organisations. He has also worked as a consultant to sport businesses on projects relating to:
In recent months, Simon has been working with Mastercard on a series of reports examining the economic and commercial impact of the 2008 UEFA European Championships and the UEFA Champions League Final in Moscow.
He has also worked with the following organisations:
Simon's other responsibilities include editing The International Journal of Sports Marketing and Sponsorship. He is also an Editorial Board member for:
Simon has also been a Guest Editor of the International Journal of Sport Management and Marketing and undertaken reviews for European Sport Management Quarterly, Sport Management Review, Management Decision, EMAC and the Academy of Marketing. He is also a national correspondent for the European Association of Sport Management and Sport Marketing Quarterly.
In 2007, Simon was the Chair of Sport Business Campus in London, and was also a member of the Scientific Committees for the Play the Game and European Association of Sport Management conferences. In 2008, he again served as a member of the Scientific Committees for European Association of Sport Management in Heidelberg. He was also co-conference Chair of the UEFA supported conference ‘Challenges Facing Football in the 21st Century’, which took place in Berne prior to the UEFA 2008 Euros. In 2008/2009, Simon will be working with the British Council on a recruitment campaign targeting overseas students by helping them to develop a football management simulation.
Simon is the founder and Chair of both the Academy of Marketing's Sport Marketing Special Interest Group and the European Sport Marketing Network, he is also a lead examiner for and a contributor to the Chartered Institute of Marketing's Sport Marketing Certificate programme and is an external examiner at a number of other UK universities.
Simon is also:
Chadwick, S., Garford, W., Guilherme, G., and O’Reilly, D., ‘The formation, organisation and management of MyFootballClub – some implications for marketing practice’, Journal of Direct, Data and Digital Marketing Practice, 2008 (forthcoming)
Walters, G., and Chadwick, S., ‘Corporate citizenship in football: delivering strategic benefits through stakeholder engagement’, Management Decision, 2008 (forthcoming)
Chadwick, S., ‘From outside lane to inside track – sport management research in the 21st century’, Management Decision, 2008 (forthcoming)
Burton, N., and Chadwick, S.,, ‘From Beckham to Ronaldo – assessing the nature of football player brands’, Journal of Sponsorship, 2008 (forthcoming)
Chadwick, S., and Thwaites, D., ‘Commitment in sponsorship relationships’, Journal of General Management, 2008 (forthcoming)
Chadwick, S. and Walters, G., ‘Brand logos, distinctive design and manufacturer identification in the sportswear market', Marketing Review, 2008 (forthcoming)
Davou, K., Chadwick, S., Thwaites, D., and O'Reilly, D., ‘From brand spokes characters to brand animators – creating emotion through the development of mascots', International Journal of Sport Marketing and Management, 2008
Chadwick, S., and Holt, M., ‘Building global sports brands: an analysis of key success factors in marketing the UEFA Champions League', Marketing Review, 2008
Desbordes, M., and Chadwick, S., ‘Cross-cultural sponsorship: issues in effective management', Revue Francais Marketing, 2007
Chadwick, S., and Desbordes, M., ‘Contemporary developments in international sport marketing', Review Francais Marketing, 2007
Chadwick, S., ‘The Americans are coming! US tycoons take over English football’, Sport Marketing Quaterly, 2007
Chadwick, S., ‘Spanish sport – creating off-field opportunity from on-field success’, International Journal of Sports Marketing and Sponsorship, 2007
Chadwick, S., ‘Promoting and celebrating sport marketing diversity’, International Journal of Sports Marketing and Sponsorship, 2006
Chadwick, S., ‘Technology and the future of sport’, International Journal of Sports Marketing and Sponsorship, 2006
Barros, C.P., Barros, C., Santos , A., and Chadwick, S, ‘Sponsorship brand recall at the Euro 2004 soccer tournament', Sport Marketing Quarterly, 2007
Chadwick, S., ‘New sports sponsorship deals – changes and concerns', Sport Marketing Quarterly, 2006
Chadwick, S. (2006), ‘The future for sport marketing', International Journal of Sports Marketing and Sponsorship
Chadwick, S. (2006), ‘Soccer marketing and the irrational consumption of sport - sports marketing in a soccer field all of its own', International Journal of Sports Marketing and Sponsorship
Chadwick, S. (2006), ‘Oligarchs and polideportivos – an analysis of Chelsea and FC Barcelona's Champions League game', Sport Marketing Quarterly
Chadwick, S., and Thwaites, D. (2006), ‘Distinguishing between short-term and long-term commitment in football shirt sponsorship dyads: towards a matrix of management implications', International Journal of Sport Marketing and Sponsorship
Chadwick, S. (2006), ‘Dispelling sports marketing myths', International Journal of Sport Marketing and Sponsorship
Chadwick, S., ‘Cultural traits and their impact on football (or, why the Germans will probably do well at the 2008 Euros), Soccer Investor Weekly, 2008
Chadwick, S., ‘Predicting the value of UEFA Euro 2008’, Sport Marketing Europe, 2007
Chadwick, S., ‘Not just a pretty face? Football players as brand’, Sport Marketing Europe, 2007
Chadwick, S., ‘Football plays important role in peace, reconciliation and development’, Sport and the European Union, 2007
Hayward, B., and Chadwick, S., ‘Sports stadium naming rights - modelling the management process’, Centre Circle, 2007
Chadwick, S., ‘Trafalgar Square legacy highlights management challenges for 2012 Olympics', SPRIG magazine, 2007
Chadwick, S., ‘FC Barcelona – winners on the field. Winners off it?', Sport Marketing Europe, 2006
Chadwick, S., ‘Ambushing and football sponsorship – what happened at World Cup 2006', 11Freunde, 2006
Chadwick, S., ‘Sponsors don't deserve to be ambushed', The Guardian, 2006
Chadwick, S., ‘Why China still loves Manchester United', Sport Marketing Europe, 2006
Beech, J., and Chadwick, S., ‘The Marketing of Sport’ 2nd Edition, Financial Times Prentice Hall (forthcoming 2010)
Beech, J., and Chadwick, S., ‘The Business of Sport Management’ 2nd Edition, Financial Times Prentice Hall (forthcoming 2009)
Beech, J., and Chadwick, S., ‘The Business of Sport Management’ (Croatian Translation), Financial Times Prentice Hall (forthcoming 2009)
Buehler, A., Chadwick, S., and Nufer, G., ‘Relationship Marketing in Sport’, Elsevier (forthcoming, 2009)
Chadwick, S., and Hamil, S., ‘Managing Football: An International Perspective’, Elsevier, (forthcoming, 2008)
Beech, J., and Chadwick, S., ‘The Marketing of Sport' (Chinese translation), Huaxia Publishing (forthcoming, 2008)
Beech, J., and Chadwick, S., ‘The Marketing of Sport' (Russian translation), Alpina Publishing (forthcoming, 2008)
Beech, S., and Chadwick, S., 'The Business of Sport Management' (Dutch translation), Financial Times Prentice Hall (forthcoming, 2008)
Chadwick, S., and Arthur, D. (eds.), ‘International Cases in the Business of Sport', Elsevier (forthcoming, 2007)
Beech, J. and Chadwick, S. (eds.), The Marketing of Sports, Financial Times Prentice Hall, 2006
Beech, J., and Chadwick, S., ‘The Marketing of Sport-Lecturers Supplement', Financial Times Prentice Hall, 2006
Beech, J. and Chadwick, S. (eds.), The Business of Tourism Management, Financial Times Prentice Hall, 2005
Beech, J., and Chadwick, S., ‘The Business of Tourism Management - Lecturers Supplement' Financial Times Prentice Hall, 2005
Beech, J. and Chadwick, S. (eds.), The Business of Sport Management, Financial Times Prentice Hall, 2004
Beech, J., and Chadwick, S., ‘The Business of Sport Management - Lecturers Supplement', 2004
Chadwick, S., and Beech, J., ‘Introduction to the Marketing of Sport’, in Beech, J., and Chadwick, S., ‘The Marketing of Sport’ 2nd Edition, Financial Times Prentice Hall (forthcoming 2010)
Chadwick, S., and Beech, J., ‘The Future of Sport Marketing’, in Beech, J., and Chadwick, S., ‘The Marketing of Sport’ 2nd Edition, Financial Times Prentice Hall (forthcoming 2010)
Beech, J., and Chadwick, S., ‘Introduction to the Business of Sport Management’, in Beech, J., and Chadwick, S., ‘The Business of Sport Management’ 2nd Edition, Financial Times Prentice Hall (forthcoming 2009)
Chadwick, S., and Beech, J., ‘The Future for Sport Management’, in Beech, J., and Chadwick, S., ‘The Business of Sport Management’ 2nd Edition, Financial Times Prentice Hall (forthcoming 2009)
Chadwick, S., ‘Relationship Marketing – the internal and external stakeholder perspective’, in Buehler, A., Chadwick, S., and Nufer, G., ‘Relationship Marketing in Sport’, Elsevier (forthcoming, 2009)
Chadwick, S., ‘Cross-cultural issues in Relationship Marketing’, in Buehler, A., Chadwick, S., and Nufer, G., ‘Relationship Marketing in Sport’, Elsevier (forthcoming, 2009)
Chadwick, S., ‘Introduction to Football Management’, in Chadwick, S., and Hamil, S., ‘Managing Football: An International Perspective’, Elsevier, (forthcoming, 2008)
Holt, M., and Chadwick, S., ‘An analysis of the key success factors in developing and implementing the UEFA Champions League brand’, in Desbordes, M., ‘The Global Marketing of Soccer’, Butterworth Heinemann, (Russian translation, forthcoming 2008)
Chadwick, S., ‘The internationalisation of sport’, in Nufer, G., and Buehler, A., ‘Sport and Business’, Erich-Schmidt-Verlag, 2007
Chadwick, S., and Arthur, D., Mes que un club (More than a club): The commercial development of FC Barcelona, in Chadwick, S., and Arthur, D., ‘International Cases in the Business of Sport', Elsevier, 2007
Chadwick, S., and Holt, M. (2006), An analysis of the key success factors in developing and implementing the UEFA Champions League brand', in Desbordes, M., and Bolle, G., ‘The Global Marketing of Soccer', Butterworth Heinemann
Chadwick, S. and Beech, J. (2006), The nature of sport marketing, in Beech, J. and Chadwick, S. (eds.), The Marketing of Sports, Financial Times Prentice Hall, Harlow.
Chadwick, S. and Beech, J. (2006), The future for sport marketing, in Beech, J. and Chadwick, S. (eds.), The Marketing of Sports, Financial Times Prentice Hall, Harlow.
Burton, N., and Chadwick, S., ‘Sponsorship ambushing: addressing the challenges facing sport managers’, European Association of Sport Marketing Annual Conference, Heidelberg, 2008
Chadwick, S., and Burton, N., ‘TOPSTAR – identifying the nature and characteristics of football player brands’, European Association of Sport Marketing Annual Conference, Heidelberg, 2008
Chadwick, S., ‘International Football Player Brands: Context, Definition and Management Challenges’, Academy of International Business Annual Conference, Milan, 2008
Chadwick, S., ‘The economic and financial impact of UEFA Euro 2008’, Mastercard European Summit, Vienna, 2008
Byers, T., Chadwick, S., and Slack, T., ‘A collaborative strategic model – the only way forward for African sport?’, Communications, Media and Sport in Africa, 2007
Chadwick, S., ‘From cradle to grave, from debt to profit: A short history of English football’, Play the Game Bi-Annual Conference, Reykjavik, Iceland, 2007
Chadwick, S., ‘European football clubs and their overseas fans: time to rethink marketing?’, Play the Game Bi-Annual Conference, Reykjavik, Iceland, 2007
Park, J-S., and Chadwick, S., The sport consumption motives of international sport fans: South Korean football fans’ motives for supporting European football teams
Chadwick, S., ‘Targetting international fans – lessons for European sport marketers', European Association of Sport Marketing Annual Conference, Turin, Italy, 2007
Chadwick, S., and Hayward , B., ‘Stadium naming rights: sponsorship or a unique marketing tool?', Academy of Marketing Annual Conference, London, 2007
Bridgewater, S., Chadwick, S., Dolles, H., and Soderman, S., ‘Sport and sport business: Facing the challenges of internationalisation', Academy of International Business Annual Conference, Indiana, 2007
Chadwick, S., ‘The polarization and concentration of European sports’, University of Florida, 2007
Chadwick, S., ‘US ownership and the commercial development of English football’, University of Memphis, 2007
Chadwick, S., ‘Reconciliation through Football’, Birkbeck Sport Business Centre Panel Discussion, Birkbeck, University of London, 2007
Chadwick, S., ‘Sport and globalisation: assessing the commercial and financial impact of an emerging industrial sector’, Sport and Business: Facing the Challenges of Internationalisation Workshop, University of Heilbronn, Germany, 2007
Chadwick, S., and Holt, M. ‘Utlising latent brand equity as a foundation for building global sports brands', Academy of Marketing Science Annual Conference, Orlando, US, 2007
Chadwick, S., ‘Commercial sport in the 21 st century: challenges and opportunities', Sport Business Campus Annual Conference, London, 2007
Chadwick, S., ‘Relationship strategies in professional sports clubs', Podium Sports Marketing, Poland, 2007
Chadwick, S., ‘The Marketing of Sport', University and College Sport - Sport Marketing Conference, Birmingham, 2006
Bezold, T., Chadwick, S., Desbordes, M., and Giesen, C., ‘Sport marketing research in Europe', European Association of Sport Management Annual Conference, Nicosia, 2006
Chadwick, S., ‘Branding the Champions League – what can other sports learn from the UEFA experience?', University of Bayreuth, 2006
Chadwick, S. (2006), ‘The development, structure and business of English football', University of Memphis
Chadwick, S. (2006), ‘Managing European sport – the challenges ahead', Florida State University
Holt, M., and Chadwick, S. (2006), ‘A case study of global success in sport: the effective marketing and branding of the UEFA Champions League', Academy of Marketing Annual Conference, London
Chadwick, S. (2006), ‘Woodbine Wafflers, Solid Citizens and the Chumley - Warner Syndrome – time for sport marketers to get on the ball', Birkbeck Sport Business Centre Seminar Series, Birkbeck, University of London
Chadwick, S. (2006), ‘New directions in sport marketing – keeping sport special in the 21 st century', Premiere Research Seminar, London
Chadwick, S. (2006), ‘Rhetoric and reality in sport sponsorship – establishing what relationship commitment really means', IESE Research Seminar, Madrid
Chadwick, S. (2006), ‘Football Tours to Asia – Why do Chinese Fans Watch European Clubs?', IESE Research Seminar, Madrid
Chadwick, S. (2006), ‘Onions, triangles and football – an effective synthesis of philosophy and method?', Birkbeck College PhD seminar, University of London
Chadwick, S., Walters, G., and Gomez, S., ‘Walking advertisements: Tennis' Grand Slam Committee takes action against adidas', IESE Case Study Series, 2006
Burton, N., and Chadwick, S., ‘Sponsorship ambushing: addressing the challenges facing sport managers’, Centre for the International Business of Sport Working – Paper Series, Coventry University Business School, 2008
Byers, T., Chadwick, S., and Slack, T., ‘A collaborative strategic model – the only way forward for African sport?’, Centre for the International Business of Sport Working – Paper Series, Coventry University Business School, 2008
Recent research funding, consultancy and advisory roles
Chadwick, S., ‘Managing British Football Clubs’, UK Education Challenge, British Council, 2008
Chadwick, S., ‘The role and impact of gay and lesbian fans in English football’, Stonewall, 2008
Chadwick, S., ‘The economic and commercial impact of the UEFA Euro 2008 Final in Vienna’, Mastercard, 2008
Chadwick, S., ‘The economic and commercial impact of women at UEFA Euro 2008’, Mastercard, 2008
Chadwick, S., ‘The economic and commercial impact of the UEFA Euro 2008 championship’, Mastercard, 2008
Chadwick, S., ‘The economic and commercial impact of the UEFA Champions League Final in Moscow’, Mastercard, 2008
Cherubini, S., and Chadwick, S., ‘Development of a high-quality education model for the sport industry’, (European Union Erasmus Mundus bid pending), 2007
Chadwick, S., Hamil, S., Andersen, J., and Nielsen, K., ‘Investigating corruption in world sport’, project being undertaken in conjunction with Transparency International (Leverhulme Trust, bid pending), 2007
Chadwick, S., ‘Marketing football in China’, China Consulting, 2007
Chadwick, S. (as member of Economics, Sport and Intangibles Research Group, University of Navarra, Spain), ‘Measuring intangibles in professional sports. Evaluation of efficiency and competitiveness in European and American leagues. Implications on the area of management, marketing, labour market and industrial organization’, 2006
Chadwick, S., ‘Corporate Social Responsibility, sponsorship and football’, Business in the Community Clubs That Count Initiative, 2006
Chadwick, S., ‘Coaches perceptions of the service provided by the Football Association’, English Football Association, 2006
Chadwick, S., Expert Witness representing International Tennis Federation, Wimbledon, US Open, French Open and Australian Open in High Court case brought against them by Adidas, 2006
Chadwick, S., Expert Witness representing International Tennis Federation, Wimbledon, US Open, French Open and Australian Open in High Court case brought against them by Nike and Puma, 2006
Chadwick, S., ‘The role of sponsorship in international development projects’, Organisation of Economic Development and Cooperation, 2006
Chadwick, S., ‘The European Sports Market’, International Marketing Reports, 2006
Trenberth, L., and Chadwick, S., ‘Assessing member perceptions of service quality’, Amateur Football Association, 2006
Chadwick, S., Hamil, S., and Trenberth, L., ‘Development of sport business training package’, Birkbeck Knowledge Transfer Fund, 2006
Chadwick, S., ‘Managing football shirt sponsorship programmes’, Sunderland Football Club, 2006
Chadwick, S., ‘Leveraging football shirt sponsorship programmes’, PHD North, 2006
Chadwick, S., ‘Managing sports brands’, Premiere Sport Marketing, 2006
Chadwick, S., ‘International sports markets and fan behaviour’, research and report for German Budesliga, 2006 - 2007
Chadwick, S., ‘Developing sponsorship programmes for grassroots sport’, Sport England, 2006
Chadwick, S., ‘Football fan motivation in Asian markets’, research and report for Barcelona Football Club, 2005-2006
Birkbeck College, University of West England and Advistra Strategic CRM Consulting, The impact of supporter participation on commitment to sports franchises: are football clubs getting their marketing balance right?, 2005-2008
Simon is editor of Henry Stewarts Sport Marketing Talk Series, extracts of which can be found here:
http://hst.streamuk.com/extracts/sport.htm
Talk 1 - The distinctive nature of sport marketing
Talk 2 - Attracting and retaining sports fans
Talk 3 - Creating and branding sport products
Talk 4 - Sport and the international marketing environment
Talk 5 - Marketing major sporting events
Talk 6 - Sponsorship, strategy, creativity, advantage – the case of Red Mandarin
Talk 7 - Marketing club versus country
Talk 8 - Global shifts and mega-trends in sport marketing
Talk 9 - Marketing major sports venues – the case of the Amsterdam Arena
Talk 10 - Creative sport marketing communications – the case of Atl?tico Madrid
Simon has been quoted in more than 2,000 media reports on television, radio, newspapers, magazines and web sites. He has commented on a multitude of sport and sport business related matters ranging from the foreign ownership of football clubs to the commercial aspects of sporting mega events, the management of sport sponsorship programmes, the organisation of Formula One motor racing teams and the future of sport.
A small number of outlets in which Professor Chadwick has appeared include:
Beckham in the US - Insights and Analysis - The Elusive Fan (Rein, Kotler and Shields)
UEFA - The Branding Champions? - The Elusive Fan (Rein, Kotler and Shields)
Episode 12
From Competition to the Classroom' – The Elusive Fan (Rein, Kotler and Shields)
Episode 12
Fantasy soccer for big spenders' – American Public Radio ‘Marketplace'
Chadwick, S., Adidas vs. Tennis' Grand Slam Committee: Implications for Sportswear Branding, The Advertising Research Foundation, December 2006
Listen to Simon’s views on:
Sport Marketing
Henry Stewart Sport Marketing Talk Series
http://hst.streamuk.com/extracts/sport.htm
The Premier League ABC Radio, Australia
http://www.abc.net.au/rn/saturdayextra/stories/2007/2014719.htm
David Beckham
Reuters TV
http://www.reuters.com/news/video/videoStory?videoId=60216
UEFA Champions League
Elusive fan web site
http://media.podshow.com/media/1847/episodes/41130/theelusivefan-41130-12-09-2006_pshow_46611.mp3
Brand Beckham
http://media.podshow.com/media/1847/episodes/70773/theelusivefan-70773-07-14-2007_pshow_102211.mp3
Financial aspects of football
American Public Radio
http://marketplace.publicradio.org/shows/2006/10/31/PM200610316.html
Read Professor Chadwick’s regular column for Norwegian newspaper ABC Nyheter:
Tall Story, Short-Comings
http://www.abcnyheter.no/node/79864
Tigers, Tigers Burning Bright
http://www.abcnyheter.no/node/78961
English Football’s Used Car Lot
http://www.abcnyheter.no/node/77635
An Early Visit from Three Wise Men
http://www.abcnyheter.no/node/76391
What about National Identity and Pride?