The Marketing and Advertising Applied Research Group has a developing international reputation for its research.
External moderators have assessed the Marketing and Advertising Group’s submission to the 2007 Research Assessment Exercise Business and Management Panel to be of at least internationally-recognised standing.
Our expertise extends across the full spectrum of marketing practice but we focus on the areas of:
Each research theme supports a group of active researchers with complementary research interests and provides synergies with our contacts in industry, professional bodies, media and the government.