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Serious games are digital computer games with an educational purpose. Their current main areas of application are in the business and military sectors but there is also much interest in their use in the education sector, especially primary and secondary education.

The SGARG works along side Coventry University's Serious Games Institute and aims to promote serious games research, development, deployment and evaluation within the University. It was established in June 2007.

The main objectives of the SGARG are:

1. To carry out serious games research, development, deployment and evaluation, especially within Higher Education (in general) and the University's teaching and learning (in particular)
2. To increase capacity in serious games research, development, deployment and evaluation within the University, mainly through a Serious Games Special Interest Group
3. To provide case studies of good practice and proof on concept of the deployment of serious games within teaching and learning at the University
4. To coordinate serious games activities in the University
5. To collaborate internally and externally with other individuals and groups
6. To provide information on the area of serious games for members of staff at the University
7. To assist the University in developing policy on serious games deployment within its own teaching