Coventry University | Toni Olanrewaju
CLOSE

Campus Map

Working with Coventry University

Working at Coventry University

Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

View current job vacancies.

LOG IN TO THE COVENTRY UNIVERSITY SITE

Staff portal

Access the central point of information for all staff across the University.

LOG IN TO THE STAFF PORTAL

Student Portal

Check your assessments, access Solar and get course information.

LOG IN TO THE STUDENT PORTAL

Toni Olanrewaju

PhD Student

Research Subject and Interests

Toni's aim is to examine the complex nature of markets and marketing and their consequences in terms of decision making, consumer behaviour and business performance, as well as the broader social, economical and cultural consequences, particularly in relation to the financial services industry. More broadly her research interests is grounded in understanding how consumers operate within financial services, the impact of technology on financial services marketing and consumer response, as well as the integration of mathematical models in marketing theory.

The project title is 'Modelling customer advocacy in financial services', which aims to explore advocacy in relation to pensions and other retirement products, with a view of developing a comprehensive conceptual framework.

The supervisory team is comprised of Dr. Harjit Sekhon as director of studies, Dr. Lindsey Appleyard and Dr. Alessandro Merendino.

BIOGRAPHY

Prior to commencing her PhD, Toni worked in marketing, gaining experience within the Insurance industry and the information technology sector. Having obtained her BA in Marketing Communications from De Montfort University, she pursued her MSc in Strategic Marketing at the same institution, with both undergraduate and postgraduate dissertations exploring consumer research, first in terms of children's consumer socialization and then in terms of emerging adult consumption practice, respectively.

Research breakout image

PhD Student

Building: Jaguar
Research Gate