Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.
View current job vacancies.
Access the central point of information for all staff across the University.
Check your assessments, access Solar and get course information.
My project title is ‘The role of branding in illicit markets’ and I will be looking at how branding is used as a marketing tool in the global illicit drug trade. Drug trafficking organisations operate in ways that are similar to licit businesses, using the similar business models and marketing tactics. Therefore, the current project will aim at achieving the following objectives:
The project will employ a qualitative research with a pragmatic approach, using both primary (in-depth qualitative interviews) and secondary data in order to gain accurate insights into the nature of branding within the illicit context. The research findings will not only contribute to the existing literature present on the subject but will also enhance the understanding of the role of branding in illegal markets, shedding light on the effects it has on drugs’ consumption and on the way crime groups use branding in order to create competitive advantage and create brand preferences among consumers.
Eva Kipnis (Director of Studies)
Huma Asif is a Master of Arts in Communication studies (Pakistan), and Master of Science in Strategic Marketing from Coventry University. She was able to secure a position in the Dean’s list during her academic years in Pakistan and has been awarded the Faculty Prize at Coventry University for topping her batch. Additionally, she has an over 2 years of experience in the advertising and marketing sector and has been working as an Account Manager for Unilever prior to starting her PhD. Currently, she is working as a part-time lecturer at Coventry University and is part of the team teaching International Marketing.
Faculty Prize in Msc. Strategic Marketing in Coventry University
Contact for security, technology and surveillance in business | Email: email@example.com
Contact for industry, machine-learning and entrepreneurship | Email: firstname.lastname@example.org
Contact for risk management ans supply chains | Email: email@example.com
Contact for atmospheric pollution, air and biometrics | Email: firstname.lastname@example.org