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Reader in Marketing
After holding various University leadership roles, the reason for joining CiBS was to take up a more academic research led post, at a time when there was linkage between my work and the ongoing work in CBiS. The role within CiBS enables me to lead and cultivate a strong ‘services’ based theme in time for REF2020. In leading and developing the services theme, I work with a number of colleagues; inside and outside of CBiS.
Since entering academia, after holding various marketing research and marketing posts in the UK financial services sector, he continues to take a keen interest in developments in financial services. After holding a number of University leadership positions for more than a decade, he joined CBiS as a Reader. His particular areas of interest fall under the broad area of services management and/or marketing with an emphasis on topics such as trust, fairness, professionalism, and excellence in financial services.
He has published many papers on the topic of marketing/management. As well as conferences, these papers have appeared in marketing journals of international and national repute as European Journal of Marketing, Journal of Marketing Management, Journal of Services Marketing, Service Industries Journal, and Journal of Strategic Marketing. Previously he served as the Associate Editor for the International Journal of Bank Marketing continues to review for a host of journals.
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Reader in Marketing